US clothing brand Abercrombie & Fitch is once again being haunted by chief executive Mark Jeffries comments that the label was only for the "thin and cool". After Jeffries comments were republished some of Hollywood's A-List stars are supporting a boycott of the retailer. Miley Cyrus led the way by threatening to burn her Abercrombie & Fitch clothes, with chat show host Ellen DeGeneres and actress Kirstie Alley also lending their support to a boycott.


Last month the brand came under fire after it was revealed its worldwide stores would not stock plus sized clothes, with the largest size available in most stores being a size 14 with Abercrombie & Fitch's flagship London store stocking up to size 16. The 2006 interview with Jeffries sees him state: "In every school, there are the cool and popular kids, and then there are the not-so-cool kids.
Jeffries quickly apologised for the comments but he stoked the fires later claiming the brand was for a "particular segment" of "aspirational" young people leading the store to mount a PR offensive including supporting an anti-bullying campaign and handing out clothes to homeless people.


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