We want your body and mind to feel stronger and energized every day, with what you do and what you wear! In my articles about stubborn body fat, you learned that both stubborn body fat and spot reduction are bodybuilding myths!
Enter your email address to subscribe to this blog and receive notifications of new posts by email. Our apparel has been created and designed to flatter and slim a woman's body, add chic color and inspirational confidence to ANY day. Our most popular skirts and dresses flatter the body in smoothing (no cling!) stretch fabrics.

According to a survey conducted by the American College of Sports Medicine, it’s one of the two top fitness trends for 2014 (the other being bodyweight training).
The truth is, when you lose fat, you lose it all over your body and the first place you’re genetically prone to deposit it will be the last place it comes off. Before I can discuss whether or not lifting heavy weights makes a woman bulky, I should first define what bulky is. The purpose of this article is to explain the training principles that need to be followed when designing a program, different types of training for strength and when a program needs to be assessed and changed. Unlike men, women typically don't gain size from strength training, because compared to men, women have 10 to 30 times less of the hormones that cause bulking up (testosterone).

Our Lifestyle Fitness Products and Exclusive Women's Apparel are created to having you feeling your most confident, strong-best you can be. Our exclusive, removable personal covers keep weights comfortable, inspiring and clean for daily use! Our 'SO COOL' ponytail holders and headbands are also made of our amazing fabrics and prints.  All are created and made in the USA, by women, for women.

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