Researchers finally confirm what I’ve been saying forever: large amounts of diet cola are healthy! The study was funded by the American Beverage Association, and though the results were not surprising to Hill, the long-term possibilities for diet drinks and weight loss still need to be determined. Now, if we can only convince researchers to confirm my other weight loss suspicion: pizza is the single best food to boost your body’s internal engines. They found that about one in five overweight or obese American adults regularly drinks diet beverages -- that includes soda and low-calorie juices, teas and the like -- which is about twice the amount that healthy-weight adults are drinking. Diet soda consumption has increased steadily since 1965, when just 3 percent of Americans were regularly drinking the stuff, the study authors write. Diet beverages can help you lose weight, according to a new paper published today in the journal Obesity. Do you believe that drinking diet soda will allow you to "have your cake and eat it too" while still controlling your weight, or even shedding a few pounds? Last year, Coca-Cola Company rolled out an ad campaign encouraging people to unite in the fight against obesity.
Most people saw the campaign as little more than an effort in damage control, considering the overwhelming evidence linking soda consumption to obesity. Actually, the industry-funded trial claims diet soda drinkers lose weight faster than those who don't drink ANY soda at all! This study comes like a knight in shining armor, "just in the nick of time," to rescue the soda industry's rapidly dwindling sales. For example, it does not contain any information about what the non-diet soda drinkers were actually consuming. Susie Swithers' own research shows that diet drinks promote heart problems, and that animals fed artificial sweeteners develop a disrupted metabolic response to real sugar. Furthermore, with so much evidence weighing against the safety and effectiveness of diet soda, whether for weight loss or any other disease prevention, the featured industry-funded study really offers no scientifically relevant evidence at all that might shift the balance in diet soda's favor.
The misuse of science to further a preconceived commercial agenda is so rampant today that it can be quite tricky to determine what's what. I've previously said that we've left evidence-based decision-making behind, and we're now in an era of "decision-based evidence-making." What I mean by that is that the preferred business model of an industry is created first, followed by "scientific evidence" that has been specifically created to support the established business model. As I discussed in a previous article, the Calorie Control Council is an association that represents manufacturers and suppliers of low-calorie, sugar-free, and reduced sugar foods and beverages.
What many don't realize is that the Calorie Control Council has strong ties to the Kellen Company, which is instrumental in creating and managing industry front groups specifically created to mislead you about the product in question, protect industry profits, and influence regulatory agencies. Research has repeatedly shown that artificially sweetened no- or low-calorie drinks and other "diet" foods tend to stimulate your appetite, increase cravings for carbs, and stimulate fat storage and weight gain. This connection between sweet taste alone and increased hunger can be found in the medical literature going back at least two decades.
Physiology and Behavior, 198813 In this study, they determined that intense (no- or low-calorie) sweeteners can produce significant changes in appetite. Journal of the American Dietetic Association, 199115 In a study of artificial sweeteners performed on college students, there was no evidence that artificial sweetener use was associated with a decrease in their overall sugar intake either.
International Journal of Obesity and Metabolic Disorders, 200416 This Purdue University study found that rats fed artificially sweetened liquids ate more high-calorie food than rats fed high-calorie sweetened liquids. San Antonio Heart Study, 200517 Data gathered from the 25-year long San Antonio Heart Study also showed that drinking diet soft drinks increased the likelihood of serious weight gain – far more so than regular soda.18 On average, for each diet soft drink the participants drank per day, they were 65 percent more likely to become overweight during the next seven to eight years, and 41 percent more likely to become obese.
This review offers a summary of epidemiological and experimental evidence concerning the effects of artificial sweeteners on weight, and explains those effects in light of the neurobiology of food reward.
Appetite, 201221 Here, researchers showed that saccharin and aspartame both cause greater weight gain than sugar, even when the total caloric intake remains similar.
The 2010 review in the Yale Journal of Biology and Medicine25 is of particular relevance here, as it offers a great historical summary of artificial sweeteners in general, and the epidemiological and experimental evidence showing that artificial sweeteners tend to promote weight gain. The San Antonio Heart Study examined 3,682 adults over a seven to eight year period in the 1980s. The review also highlights the 1986 study published in Preventive Medicine27 (also listed above). In one two-year long study,29 which involved 166 school children, increased diet soda consumption was associated with higher BMI at the end of the trial. The Growing Up Today Study,30 which included more than 11,650 children aged 9-14, also found a positive association between diet soda consumption and weight gain in boys. The National Heart, Lung, and Blood Institute Growth and Health Study31 included 2,371 girls aged 9-19 for 10 years.
Two years ago, preliminary research warned that diet soda appears to dramatically increase your risk of stroke. One lifetime feeding study published in 201034 found that aspartame induced cancers of the liver and lung in male mice. The most comprehensive and longest human study — spanning 22 years — that has ever looked at aspartame toxicity was published in 2012. As discussed in her article, "Abusing the FDA Approval Process,"36 the FDA requires that the industry do its own research, and actually places the burden of proof on the company making the product. But what company would really make a serious effort to find problems with the very products they want to capitalize on? When it comes to artificial sweeteners, aspartame in particular, there's no doubt in my mind that the system has protected industry profits at consumers' expense.


Being 20,000 times sweeter than refined sugar, Advantame is the sweetest artificial sweetener so far. When you consume artificial sweeteners, your brain actually craves more calories because your body receives no satisfaction on a cellular level by the sugar imposter.
A version of EFT specifically geared toward combating sugar cravings is called Turbo Tapping. If you still have cravings after trying EFT or Turbo Tapping, you may need to make some changes to your diet. Last but not least, if you experience side effects from aspartame or any other artificial sweetener, please report it to the FDA (if you live in the United States) without delay.
A new study fully funded by the American Beverage Association — whose members include Coca-Cola and Pepsi — draws some favorable conclusions for the soda industry, suggesting that drinking diet beverages can help people lose weight. The study authors concluded that it’s easier for people to stick to a diet and exercise plan if they’re not also depriving themselves of the diet sodas they’re used to drinking. But other public health researchers have criticized the study’s methods, saying that a 12-week trial is too short to discern the long-term health effects of soda.
Staff Favourites View moreWhen you or our staff find great progressive news articles, we post them here. Previous Post Serious crack in the fracking wall – Texas jury awards $3M against fracking companyNext Post Pssst… wanna host the 2022 Winter Olympics? Holiday Gift for News Junkies in your life Buy ‘Billionaire Boys Election Freak Show’ Here! Well, the study did not go that far, but the University of Colorado’s Anschutz Health and Wellness Center has determined that people attempting a weight loss program might be aided by drinks like Diet Coke and Diet Pepsi.
Jim Hill and his team designed a program that measured a sample of people throughout a 12-week time period.
The study did not factor in calorie counts or other similar measures of weight loss success. A new study shows that overweight and obese people who drink diet beverages consume more calories from food than heavy people who consume sugary drinks, according to a new Johns Hopkins study. Bleich and other Johns Hopkins researchers used data from the 1999-2010 National Health and Nutrition Examination Survey.
Sales of diet soda actually declined 7 percent last year, but Bleich thinks that just means habitual diet soda drinkers are switching to the many flavored teas, juices and vitamin-enhanced waters currently on store shelves. The results contradict a number of other recent studies that indicated drinking diet soda may actually cause a person to gain weight.The new study, which was fully funded by the American Beverage Association, looked at whether drinks such as Coke Zero, Diet Dr. One group could go on drinking the sweet stuff, while the other cut out diet soda entirely. While water was suggested as the ideal beverage, did they actually drink water, or did they compensate with fruit juices and regular soda instead? As Swithers notes, "this paper tells us nothing about the long-term health consequences that should be our real focus." What the study CAN do, however, is create media buzz and splashy headlines where the words "science," "study," and "proven weight loss" are favorably combined, and that is worth more than anything a PR firm might cook up.
One key factor is to determine who paid for the research, because when industry funds the research, it's virtually guaranteed to be favorable. After two failed marketing campaigns (the latter of which was designed to look like a public service announcement rather than a classic advertisement), the beverage industry turned to "science" in an effort to win back customers. It is, of course, a staunch defender of aspartame's safety and effectiveness for weight management and diabetic control, and is quick to dismiss any research that suggests otherwise.
Unfortunately for anyone who has fallen for the false advertising, diet soda actually tends to promote weight gain, and numerous studies that were NOT funded by industry attest to this. Artificial sweeteners basically trick your body into thinking that it's going to receive sugar (calories), but when the sugar doesn't arrive, your body signals that it needs more, which results in carb cravings. But artificial sweeteners also appear to produce a variety of metabolic dysfunctions that promote weight gain. Artificial sweetener usage increased with relative weight, and users were significantly more likely to gain weight, compared to those who did not use artificial sweeteners—regardless of their initial weight. The researchers believe the experience of drinking artificially sweetened liquids disrupted the animals' natural ability to compensate for the calories in the food. It also shows the correlation between increased usage of artificial sweeteners in food and drinks, and the corresponding rise in obesity. It also illustrates that as usage of artificial sweeteners has risen, so has obesity rates—despite all these "diet friendly" products. When matched for initial body mass index (BMI), gender, ethnicity, and diet, drinkers of artificially sweetened beverages consistently had higher BMIs at the follow-up, with dose dependence on the amount of consumption. Soda consumption in general, both regular and diet, was associated with increase in total daily energy intake. Browsing through the medical literature, however, will quickly reveal such claims to be a stretch, if not an outright lie.
The researchers found that people who drank diet soft drinks on a daily basis were 43 percent more likely to have suffered a vascular event, including a stroke. It evaluated the effect between aspartame intake and cancer, and the researchers found a clear association between aspartame consumption and non-Hodgkin's Lymphoma and leukemia. Janet Hull,35 many tend to excuse the negative health effects of aspartame simply because it has received the stamp of approval by the Food and Drug Administration (FDA).
Despite this illogical premise, the FDA trusts corporations to be honest in their research and evaluations.


To put this into perspective, aspartame, sucralose, and saccharine range from 200 to 700 times sweeter than sugar. This can contribute to not only overeating and weight gain, but also an addiction to artificial sweeteners. It's easy to make a report — just go to the FDA Consumer Complaint Coordinator page, find the phone number for your state, and make a call reporting your reaction. The findings contradict previous studies that have found diet soda is linked to weight gain and health problems.
Participants were split into two groups: one that was allowed to drink at last 24 ounces of diet beverages each day, and one that wasn’t allowed to drink any soda or add artificial sweeteners to their coffee. Send along your personal favourite story links to: favourites (at) ukprogressive (dot) co (dot) uk and we may select it for publication. The individuals who participated in the study were divided into what I call the “not gonna happen” and “thank goodness I’m not in the other group”  categories: those not allowed to drink artificially-sweetened beverages and others who were not limited from the sweet, sweet taste of Diet Mt. For this study, published Thursday in the American Journal of Public Health, they analyzed participants’ recollection of what they’d had to eat and drink over the past 24 hours. People are being told if you need to cut calories from your diet, discretionary beverages are a great place to start,” Bleich says. Quite simply, an independent researcher has far less incentive to come to any particular conclusion—good or bad. According to the researchers, the results "were not explicable by differences in food consumption patterns.
Several large scale prospective cohort studies found positive correlation between artificial sweetener use and weight gain.
A later study,28 performed in the 1990s, also found that women who regularly used saccharin gained more weight over an eight year period, compared to non-users. For starters, researchers have demonstrated that aspartame worsens insulin sensitivity to a greater degree than sugar. This association persisted even after controlling for other factors that could increase the risk, such as smoking, physical activity levels, alcohol consumption, diabetes, heart disease, dietary factors, and more. How likely do you think it is that this "honor system" will actually ensure that each product released to market is safe? Despite mounting evidence showing that artificial sweeteners as a group have adverse health effects, the FDA has just approved yet another artificial sweetener called Advantame,38, 39 derived from a combination of aspartame and vanillin. To break free, I recommend addressing any emotional component of your food cravings using a tool such as the Emotional Freedom Technique (EFT).
As for safer sweetener options, you could use stevia or Luo Han, both of which are safe natural sweeteners. The two groups both participated in the same weight loss treatment program, and at the end of the three month period, researchers found that the people that were allowed to drink diet soda had lost an average of four additional pounds.
One half of the group was asked to drink at least 24 ounces of diet drinks per day, along with as much water as they wanted. This is a serious blow for diabetics who follow the recommendation to switch to diet sodas to manage their condition. That said, if you struggle with high blood pressure, high cholesterol, diabetes, or extra weight, then you have insulin sensitivity issues and would likely benefit from avoiding ALL sweeteners. Everyone today has a cost-cutting scheme to build customer 'loyalty.' But loyalty is a two-way street and businesses think they can buy it. It was ultimately discovered that people directed to only consume water experienced a weight loss total that averaged 4 lbs. It's worth noting that the study in question used a dosage of aspartame that approximates the ADI for aspartame in the US (approx.
This added up to 44 percent more weight loss among the diet soda drinkers than the control group.
Besides decimating the claim that diet soda is a useful diet aid, studies have also linked diet drinks and artificial sweeteners to a number of other, more serious health hazards, including increased risk of stroke and cancer.
Additionally, 64 percent of the diet soda drinkers lost a minimum of 5 percent of their body weight, compared with only 43 percent of the people who didn't drink diet soda. The researchers also found people in the diet soda group reported feeling less hungry and showed improvements in serum levels of total cholesterol and low-density lipoproteins, or "bad" cholesterol. The results may be confusing to consumers, since previous studies seem to have found the opposite. A 2012 report said that people who drank two or more diet sodas daily ended up gaining more inches around their waist.
Research published earlier this year in American Journal of Public Health said that while artificial sweeteners may help cut down on one's sugar intake, they may prompt people to eat more calories overall.Additionally, other studies have found artificial sweeteners in diet soda could be detrimental to one's long-term health. Recent research presented at the American College of Cardiology's 63rd Annual Scientific Session in Washington D.C. He says consuming these beverages in moderation is safe and won't derail a weight loss plan."Studies in children have shown diet beverages prevent weight gain," he told CBS News in an email.



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