This week’s show is with Gunnar Lovelace, the CEO of the online shopping club Thrive Market. If you want to know how to keep your health and sanity while working insane hours, this show is for you.
But before we get to it, I have an epic giveaway alert: You can win $1000 plus a 1 year free membership to Thrive Market!
I get a lot of people telling me that getting real, healthy, or Paleo-friendly food is 1) geographically inconvenient, or 2) really expensive.
You’ve probably heard loads of people talking about Thrive—that’s because it’s growing insanely fast… and they’re delivering on their promise. You can get Organic, Paleo, and Raw foods and other natural health products for 25-50% below retail. In addition to giving away a $1,000 shopping spree, we’re also giving away 10 free annual memberships to some of our lucky listeners and readers. If you haven’t tried Thrive Market yet, you’ll also get 25% off your first purchase by entering the giveaway. They’re a great spot to pick up all the extra kitchen necessities, like organic coconut oil, olive oil, and spices, as well as snacks like Nuttzo, chocolate, and kale chips. Quick Disclaimer: Just like Whole Foods, you’ll run across a lot of products that are full of sugar, have GMOs, and are processed. Most importantly, we can get our favorite chocolate for HALF of what we were paying at the health food store!
Before we get into the meat of all that, I want to ask Gunnar about the cleanse he started a couple weeks ago.
I’m doing a combination of green juices and bone broth during the day, and then one big meal at dinner time. The problem is most people hear “cleanse” and think, ”I’m going to have diarrhea for the next two months.” But there are more moderate ways to do a reset for your body. We have so many different initiatives running all the time—so we needed strong shared leadership and ownership from the start… that meant picking the right partners.
I’ve had some insomnia over the years—it comes and goes depending on the intensity of my neurotic thought forms.
I’m really into rowing right now—in 30 minutes I’m dripping in sweat and I get the whole workout done in 50 minutes: in, row, and out.
If I had to choose between sex and eating food, it would be a hard decision because I love eating. After Alyson and I lived on the road for the past year, we realized there’s a fundamental difference between how we live in the modern world as opposed to going out for a day hike.
But my mom made food a priority—even if that meant second hand clothes or we didn’t have a car for a month or something.
Then when she married my stepfather, he ran a food co-op from a farm in California and I got to see first-hand the power of group buying as a way to make food affordable to people.
I saw an opportunity to take that model online and build a 21st century co-op that stripped out all the hippie stuff, but kept the heart and soul of it and really made it accessible to everybody.
My brother Mark runs a CSA and has for years at this point, but it’s challenging to do it with perishable and highly seasonal foods. The model is cutting out the middle men, the brokers, the slotting fees, the pay-to-play, and we pass that on to members—we are selling nontoxic products for the same price as conventional ones. You can get 70 loads of clean laundry soap for the same price as 70 loads of soap with endocrine disruptors in it. We are leveraging existing infrastructure, so we’re using that to get the products to people’s doors for free, saving money and time.
For every paid membership, we give a membership to a low income family, a teacher, or a military vet. The membership is a holistic package that comes with a free membership to families that are exposed to this maybe for the first time, and it’s important that we’re doing it in a way that’s aspirational but not condescending.
Growing up, my mom was an herbalist, studied holistic medicine, and was a nurse practitioner. We’ve been using Thrive for a couple months, but might not be using it like we are if we hadn’t been Prime Members on Amazon.
We are doing a carbon audit on the supply chain right now—but net, we are lower carbon distribution.
We are piggybacking on a UPS or FedEx route that the guy is already driving, so the little bit extra off the path that he drops the box off at your house is so small comparatively.
This is happening (all of this, including Fat-Burning Man) because of the internet, where you can reach people that are otherwise unreachable. We are responding to this personally—our customers and everyone who’s a part of this conversation—and we want to vote with our dollars. Your ability to turn on your video camera and speak to people without intermediaries—your audience is the same people who respond to the message.

We study why other successful tech companies have failed: It’s because they get ahead of themselves and take on too much—we need to focus on the domestic market.
The value of a good hire in leadership, particularly how that trickles down, is exponential in its impact. We are in the 10th month of business and have over 200 people, and we’ll end the year with 400. You’ve heard about Amazon not having air conditioning for some of its employees, and there was a picture of an ambulance outside the warehouse. Amazon is really good at getting the best deal for its customers, and that comes at the expense of many other aspects—employees or other types of supply chain issues.
One of the questions we get as health nuts is – how can we feed the world with healthy, real food? There are so many interesting things happening with regenerative agriculture, Savory Institute, mob herding, intensive farming practices. All kinds of studies about carbon farming and regenerative agriculture, and how building topsoil through intensive farming practices is the fastest way to sequester carbon, create jobs, and create truly nutrient-dense food. Put the honor and respect back into farming by putting people to work doing incredible service to society producing nutrient-dense food while getting paid a living wage. Somewhere in the past 3 – 5 years we’ve realize that we’ve had enough of dumping money into the wrong system.
We are looking for an organizing principle in a way that we can have this conversation at scale for a long time, but I’ve always felt friction talking about politics or social justice topics… those topics are instantly polarizing.
Being part of a distribution mechanism and an educational platform that makes that choice easy for people is naturally part of a larger cycle that’s benefiting families, community, the economy, and the environment. We get so lost in the debate—Paleo vs Vegan, for example—that argument is important and fun and entertaining, but it’s really important we don’t get lost in the weeds.
In the last 100 years we’ve gone from 2 billion to 7 billion, and we’ll grow to 9 billion in the next generation.
In a given month, we’ll have conversations with the most powerful conservative people and the most progressive… and without exception, everyone is like, “How can I help? Whether you’re new to Thrive or already a member, you can try your chance at winning $1000 to spend on delicious Paleo-friendly food like kale chips, coconut oil, and my favorite—chocolate!
And if you’re new to Thrive, you’ll even get 25% off your first purchase, which is pretty awesome considering their food is already discounted 25-50%.
Melatonin has also been very helpful to me, but every supplement you find is dosed too high. As a part of our expanding world of 6 Pack Bags Ambassadors, we’re proud to have one of our favorites, Amber Sperling, making contributions to our blog. If you are a physique competitor, I’m sure these food choices are in your prep, and probably make up a majority of your meals.
Is considered to be a great vegetable for weight loss, because it is low in calories (40 calories per cup) and is a great source of dietary fiber which will help in suppressing your appetite.
While sweet potatoes have a naturally sweet taste, they contain natural sugars which are slowly released into the blood stream ensuring a balanced source of energy, and enabling the body to stay in a fat burning mode. Like the sweet potato, brown rice is a low-energy-density food, meaning its filling but low in calories. Since celery is so low in calories (16 calories per cup), it makes it a valuable food which promotes weight loss.
The food choices listed above will not only help you loose inches around the waist, but will provide you with the needed energy to propel you through the day.
Get your FAT-BURNING goodie bag that will teach you how to quickly and easily eliminate belly fat and reach optimal health. Like many listeners and readers, Gunnar is a productivity beast, sometimes working 18 hours a day leading one of the hottest health companies of 2015. We’re also going to talk about eating on a budget, how to sleep better when you’re stressed, and what it’s like to do a cleanse the right way.
Thrive displays the ingredients on every product page, so be sure to click the little “Ingredients” tab below the picture to make sure you’re buying gluten-free, wheat-free, non-GMO, low sugar, real foods. As the founder of Thrive Market, what he’s doing is unique in this space right now… and it’s really blowing up. When your body adjusts, you realize how much food you’re actually putting into your body at all times. You don’t pack three square meals and have it ready for you whenever you have a hunger pang. On-demand pleasure at our convenience, we are conditioned to feed ourselves pleasure and inputs all the time and that’s our duty as a citizen in a consumeristic society. You go to a whole food retail store and fill a couple bags and it’s like a couple hundred bucks. If you can’t afford $60 a year, if that’s gonna’ get in your way of accessing the platform, we want to make sure you get one.

So, we went into health food stores all the time… but we had to be really careful about what we’d buy.
And yes, we are self-serving and interested in getting what we want at the best price, but we are also concerned about what we are supporting. The ability to put people to work with good paying jobs doing intensive farming practices on all of the arable land that we have, to produce nutrient dense food that’s also good for the environment—it’s clear. We’ve been supporting an effort over the last couple weeks in California—there’s an initiative to get $160 million unlocked for carbon farming here in California. We have to transcend our differences, otherwise we’re going to pass a world to our children that’s toxic and disgusting.
Plus: learn the 3 worst foods you should NEVER eat and the 7 best exercises for rapid fat loss.
It’s best to try to adjust your lifestyle so that sleepiness comes at the right time (which is easier said than done). Please download the latest version of the Google Chrome, Mozilla Firefox, Apple Safari, or Windows Internet Explorer browser. In this blog, the fitness fanatic expounds on the virtues of some healthy foods that will help you lose weight. Asparagus is also a natural diuretic, which flushes your bodies fluids and helps deplete the body of excess sodium.
Quinoa is a seed, but is often mistaken as a grain; quinoa is often cooked like a grain which causes the confusion. Fiber regulates digestion, and makes you feel fuller for longer and is less “energy dense” which means it has fewer calories for the same volume of food, which makes it a great weight loss food.
Grapefruit is also know to have a compound that improves your insulin sensitivity, which prevents your body from releasing excess or unnecesewsary insulin that can contribute to unwanted fat storage. But text and content and brand are all being handled by people better than me at those areas. We are one step away from being monkeys pushing the pleasure button all the time… we are overfed and undernourished.
A lot of people live in a food desert—literally the nearest Whole Foods is in a different time zone from our house. We’ve had an employee food program but now it’s harder with so many employees—then we just did medical, and we made a fundamental philosophical decision that we want all the employees to have the same benefits as the CEO’s. How to make $45,000 a year just moving your pigs from one quadrant to another—it’s a net net net win across the board. Just make sure to wash out your mouth after so the acidity in the lemon doesn’t eat your enamel off your teeth.
In addition, the side hull and bran on brown rice are nutrient rich, allow for quicker cooking times, and are also lighter in the stomach, making it easier for your body to digest.
This protein rich seed is considered to be a complete protein containing all nine essential amino acids.
I’ve always enjoyed eating my celery with peanut or almond butter and raisins, as a daytime snack.
Which means the food will break down slowly, creating a balanced source of energy, causing your body to stay in fat burning mode. If you’re anything like us, you might find that Thrive can be a nifty solution to how to get real food for less (especially if you live in the boonies). We’re getting some of our favorite Paleo and Raw snacks, staples and spices—all shipped our front door even though we live way out in the woods. I had been working 18 – 20 hours a day and eating random food in a bad order, and I felt like I needed a reset. It was important that I find people who were better than myself so they could execute in parts of the business that I don’t excel in. If someone copies that model in another country, that’s great for everyone because that means people are accessing healthy food for less.
We need to support those efforts as consumers and help our policymakers understand that this is a smart political decision.
Building those templates out in a way that’s accessible, understandable, funded, with really good science behind it, is crucial.
Now, here is the low down on some great fat burning food choices, which promote weight loss. Other low glycemic foods to incorporate in your diet are vegetables, whole grains, fruits and nuts.

Losing body fat around waist
Swimming exercises for burning fat

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