As you may have heard on the blog, last week I celebrated my birthday and, bar-none, it’s been the best year of my life. I started my blog and podcast to help as many people as possible get lean, strong, and healthy by eating delicious food, having fun, and living well. And in between my last birthday and this one, the podcast hit #1 in health across the world with millions of listens, several of our books have become bestsellers, and with my great friend, George Bryant, our new App hit top 10 in the entire Apple store! Since going to whole foods and higher fat my total cholesterol has gone from 185 to 284, Triglycerides from 72 to 34, and HDL from 51 to 90.
Be sure to check out his book for some in-depth info to help you better understand those numbers!
After years of frustration, sickness, and increasing flab, I stopped listening to the “experts,” “gurus,” and even my doctors. GET FAT-BURNING SECRETSGET MY BEST FAT-LOSS SECRETS, TIPS & TRICKS SENT RIGHT TO YOUR INBOX.
What people really rally behind is what the word “Paleo” has come to stand for: a community of incredibly passionate individuals who want to save the world from the current obesity and health crisis and believe our best way forward is to look toward our ancestral roots. But after I started my blog and found great folks like Mark Sisson, Jimmy Moore, and Robb Wolf, I realized that the meaning behind the word “Paleo” has become more nuanced, more progressive, and more inclusive.
Don’t really know what to say, except that I never really liked the concept of Paleo anyway. So, does this mean the word “Paleo” cannot be used, too, or just the explicit use of the term Paleo Diet? You, Mark Sisson, Jimmy, and many others in the Paleo community have absolutely been positive role models… welcoming, cool, and helpful to others who want to spread the word about ancestral health. For what it’s worth I was introduced and initially convinced to research more about Paleo after finding your podcast Abel. Paleo is often a poisoned chalice, referenced as a cult or ignoring evolution but in its essence it is purely nutrition in its natural form before commercial entities and governments started to play and tinker to push produce entitie and line pockets.
But in your case Abel, I feel it’s unjust because how can you trademark what has essentially become common parlance?
Robb has already mentioned that this kind of letter is likely largely obligatory for any kind of trademark holder and not necessarily something to get too troubled with.
Their first letter also appeared quite cold and I was similarly annoyed by it, however after subsequent friendly emails a minor rewording kept both of us happy. I realise (and have experienced) how emotive an issue this is but in reality it’s more a pedantic and unfortunately obligatory process of negotiation. As someone who works in the trade mark industry (though not in the US), I’m appalled that the USPTO allowed these marks to make it through the examination process. First off, this situation has gotten completely out of control even though I have not given my perspective and my side of the story, I would like to apologize to everyone, even to those of you who I have never met or corresponded with — even to those of you who have sent very hurtful and discouraging words about my research and lifetime devotion to the concept of Paleo, including Abel. I think it’s important to get the facts correct before everyone flies off the handle, including Abel.
Paul was kind enough to forward me the manuscript for the updated and expanded version of The Perfect Health Diet (due out in December).

But let’s be real: there’s no need to attack Paul because he doesn’t pick the rice off his sushi. Sure, it’s tempting to bicker amongst ourselves about whether or not a white potato is “optimal,” but we should also remember that the vast majority of people washing down their low-fat whole wheat bagel with fortified orange juice thinking that it’s good for them. That’s the low-hanging fruit, and it’s important that we go after the moronic misinformation in mainstream nutritional “thinking” and do our damnedest to change some minds. Let’s remember that if we want to take this mainstream, we need to band together and support each other to spread the message of health… even if that means admitting that it’s okay to eat a sweet potato from time to time.
I’m not going to hold a cheesy drive or anything, but if you do want to support the show, I’ve set up donation buttons below. There are few things better than the feeling of reassurance when it comes to diet and exercise.
Great information and great story about how Paul embarked on a self discovery mission after not getting the answers he needed from others. I wonder if there will ever be a reconciliation between Jaminet’s views and those of Rosedale.
How You Can Lose Fat, Get Fit, and Build Muscle by Exercising LessThere is common assumption that more exercise is better.
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Thanks to your support in the past year, this has become my full-time job, and I think it’s the best job in the world. Plus: learn the 3 worst foods you should NEVER eat and the 7 best exercises for rapid fat loss. Does this device, which Jimmy showed us, measure ketone bodies in the blood and blood sugar at once? My name is Abel, and a few years ago, I decided to seriously focus on my health and made some alarming discoveries.
I buried my nose in the research and experimented on myself like a lab rat until I found the truth.
Cordain wants to protect the Paleo community from people trying to make a quick buck off of the trend. And, to set the record straight, Loren Cordain does not support the use of canola oil and has softened his stance on saturated fat since he wrote his original book, The Paleo Diet, a decade ago.
I like thinking in terms of evolution, physiology, and how the industrialization of food has changed the game.
Getting the government to *exempt* your idea from competition is the *opposite* of the free market! He’d have a hard time going after everyone, including mainstream media, for using the term. That’s one of the reasons I push the Paleo message as much as I do – the people rock!
Nothing wrong with company branding or selling [good] supplements but this comes AFTER an entire community has mushroomed around this topic.

As trademark holders they had to chase it up, so as long as they did that and we reacted in some way it all worked out. In this much-anticipated interview, we cover some serious ground: safe starches, intermittent fasting, the perfect diet for humans, and tons more. The new version is fantastic – perhaps my favorite book on the subject of nutrition (and very similar to the approach to nutrition I advocate).
Our message of eating real food and avoiding Neolithic Frankenfoods – whether you’re Paleo, Primal, WAPF, low-carb, gluten-free, etc. I’ve recently been approached by a ton of advertisers and I’ve said “no.” I would never want advertisers to have any control over my message. Our goal is to help change and improve the world, and we would so appreciate you being a part of that. I created this website to share these discoveries and help people achieve their diet goals, in a fun, healthy and sane way!
We don’t want them turning a thriving community and promising dietary paradigm into a cesspool of scammers. Mark Sission has been selling supplements for years, Robb Wolf and Chris Kresser just launched their Paleologix, and Dave Asprey has his Bulletproof line of supplements. If anything, I am in agreement with you, that you don’t need to go back 10,000 years to find out how to eat healthy.
It’s common vernacular, and it seems to me it could be argued in a court of law on that basis. I get that a lot of folks are clamoring for the few dollars available in this niche, but it’s not helpful to step on toes while you do it. The Perfect Health Diet is incredibly well-researched, heady but readable, and – thankfully – is informed by the vanishing traditions of food preparation from various cultures across the world. Just go ahead and click share on the sidebar or forward this blog to someone you care about. I eat clean most of the time, work out 4-5 days a week, but the total Cholesterol still haunts me every year! Then I just waited for their product to disappear, which it did last year (and yes I admit to a bit of gloating about that). It’ll be interesting to hear if he goes after Robb Wolff, Mark Sisson, and the list of other respected people who use the expression regularly. Uffe Ravnskov and Zoe Harcombe commenting on Jaminet’s views without having read a word of his writing.

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