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Motivated by the frightening statistics related to distracted driving, AT&T has created the “It Can Wait” campaign to focus on educating the public – especially teens – on the dangers of texting and driving. Expanding beyond just teens, people (of any age) texting are 23 times more likely to get into an accident than other drivers, according to the Virginia Tech Transportation Institute. AT&T has enlisted help from such teen-targeted celebs as singer Ryan Beatty and actress Victoria Justice to share their own anti-texting while driving message, and is providing messaging toolkits to high schools and other resources to help educate students on the dangers of texting while driving. One hundred thousand life-changing automobile crashes happen each year because a driver is texting behind the wheel. The site features a "Share Your Story" section which allows visitors to submit their cancer stories in text messaging format. The charity will then distribute these stories and quotes to subscribers' mobile phones to raise money for cancer research and heighten cancer awareness. It seems like seventeen is a popular number in text message marketing, or at least when it comes to text message redemption rates. A concern that many restaurants like Texas Roadhouse have when offering such an attractive promotion to encourage customers to join a mobile loyalty program is the retention of those new mobile phone numbers.
Want to read a text message marketing case study about a company that generated a text message redemption rate of 57%, and almost $200,000 in new sales in just the first 30 days of their campaign? Subscribe by EmailSubscribe to Tatango's SMS Marketing Blog to receive great SMS marketing content delivered right to your inbox. The Internet is filled with platforms for social change, from to Indiegogo to We The People. One of those remarkable platforms, approaches online activism with a special twist.
One of these text-centric campaigns is DoSomething's Pregnancy Text campaign, which is for teenage guys, not girls.
Like the Pregnancy Text campaign, all of DoSomething's projects require no money, no adults and no cars. Another campaign over the summer was a peer-led effort, in which teens gave their friends known to text while driving thumb socks, which make texting while driving impossible. According to CEO Nancy Lublin (who refers to herself as Chief Old Person), texts have a 100% open rate and a very low unsubscribe rate. When it comes to the non-profit's social media presence, Lublin says she's sure to tweet something entirely inappropriate from time to time to keep the account authentic. You can hear more from Lublin — including her tips for social entrepreneurs — in her June interview with Mashable, below.
As you can see below, Pizza Hut posted an image to their timeline, telling their more than 10 million fans to text HUT to 69488 to get free cheese sticks on their next online order when they sign up for Pizza Hut text message deals.

When Facebook fans text HUT to 69488, they’re asked for their zip code, then sent a link to their mobile online order form.
Want to see how other brands are using text message marketing to engage with their fans on Facebook, check out these examples from Jurassic Park and RedBox.
In what surely qualifies as one of the first large-scale examples of political fundraising through texting, Obama’s reelection campaign will begin accepting donations via text message this week. According to Obama Campaign Manager Jim Messina, the text-to-donate program will pave the way for smaller donations from those who can only afford a certain amount. This program could, experts say, create an entirely new source of charitable donations for political campaigns, and will be particularly important for Obama, whose fundraising efforts have fallen significantly behind Mitt Romney‘s.
When you have confirmed your password, you will be able to log in through Facebook on both sites. We’ve just confirmed that the Red Cross has already raised more than $800,000 for Haiti through their $10 text message donation initiative (text “Haiti” to 90999), which is backed by the United States State Department.
If you want to help the cause you can text “Haiti” to 90999 to send a $10 donation to the Red Cross. Brendan Eich, one of the people who founded Mozilla in 1998, has launched a new web browser called Brave. Facebook co-founder and CEO Mark Zuckerberg revealed the ongoing tests during a Q&A session on Tuesday. AT&T has also established a “No Text on Board – Pledge Day” on Wednesday September 19, 2012 to encourage others to make a lifelong commitment to never text and drive.
However, according to an AT&T survey, teens currently report doing so at more than twice that rate, with 43% admitting to texting or sending an email while driving. AT&T representatives will also be touring more than 200 locations across the country with in-car texting-while-driving simulators, so drivers can see first-hand the effect that texting has on their driving ability. The app provides a customizable auto-reply message that users’ friends and family receive if they send an SMS or MMS text or email, notifying them that the user is driving and will respond when it is safe. visitors can also contribute their favorite quotes and statements that have helped them during their cancer struggle. Txt4aCure even has a special subscription just for women that will raise money for breast cancer research. We recently wrote about a Papa Murphy’s text messaging campaign that experienced redemption rates as high as 17%, and now Texas Roadhouse is joining this exclusive club, after generating an average 17% redemption rate during the first six months of their campaign.
To encourage customers to opt-in, Texas Roadhouse offered a free appetizer to new TextUs Loyalty Club members. How many customers will opt-in to the mobile loyalty program to get the initial promotion, then just opt-out?

The community consists entirely of teens, and its team of talented staff are experts on youth mobilization. DoSomething knows that teens' primary mode of communication is text messaging — since teens text more than they talk — so the non-profit runs campaigns that are mobile first.
For 24 hours, participants receive text messages from their 'phone baby,' to put them in the shoes of a parent with a needy newborn.
Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. If so, we definitely recommend leveraging your fans on Facebook to grow your SMS subscribers, much like Pizza Hut has done on their own Facebook fan page. Want to learn more about how you can leverage your Facebook fans to increase your own SMS subscribers? He knows how to dance, he sings, he knows what these kids are saying these days, and he knows how to text. Verizon, Sprint, T-Mobile and US Cellular customers will be able to donate before the week is out.
Not only did it immediately set up the simplest donation method possible, but its social media presence and outreach, when combined with the State Department’s involvement, has turned this into a viral funding initiative, topping Twitter trends and inspiring action.
This tactic is extremely popular with new text messaging campaigns, as 44% of customers are willing to provide personal information like their mobile phone number, in exchange for a reward, coupon or deal. For example, their Grandparents Gone Wired campaign encourages teens to teach their grandparents to use today's technology. This is unlike social networks, which constantly offer the opportunity to expand to new audiences.
Watson says, “The needs are so tremendous in Haiti, and we are honored that people continue to give to the American Red Cross.
The Red Cross is also contributing an initial $1 million from the International Response Fund. The best part is, after you participate — more than 100,000 teens have so far — you're entered to win scholarships.

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