The Niagara-on-the-Lake tour boat operator owes a large part of its success over the past 20 seasons to its emphasis on forging relationships with international travel companies and investing in overseas marketing strategies, says Whirlpool Jet Boat Tours president John Kinney. International riders — largely from Asia and Europe — have grown steadily over the past several years and now make up roughly 30% of the company’s passenger list. In addition to producing marketing and promotional materials in several languages, Whirlpool Jet Boat Tours tries to ensure its international guests feel at by hiring multilingual staff and trip leaders whenever possible. Whirlpool Jet Boat Tours offers two different types of trips on its fleet of eight 54-passenger boats — wet and dry.
Celebrating it’s 20th anniversary this year, Whirlpool Jet Boat Tours has been giving passengers a taste of adventure on the white water of the Niagara River since 1992.
Sheri McDonald is an adventurous lifestyle blogger who has been parenting for 24 years and adulting almost as long.


I noticed you towed the boat with a 2011 toyota 4runner, does that truck pull that boat well? I can't remember if my big cooler is a 94 or 110 but it is very similar in size to a lot of bench seats. Whirlpool Jet Boat Tours has long been popular with travellers from Japan, but in recent years the company has been able to successfully target emerging tourism markets in China, India and Korea, which is now the company’s largest international market. Our goal is to help them soak up the experience and go home with memories that will last them a lifetime,” Kinney says. Guests in open-topped jet boats are guaranteed to return to the dock soaking wet, doused with gallons of water while their boat pilot powers them through the rapids at high speed and expertly spins them through the chop in a complete 360-degree turn. Passengers experience a thrilling and educational one-hour guided tour, where there can take in the awe-inspiring scenery of the Niagara Gorge, feel the rush of the Class 5 Devil’s Hole rapids and marvel at the power of the Niagara Whirlpool.


Passengers in the covered Jet Dome get the same thrill ride, minus the splash, and return as dry as they were at the outset. Headquartered in Niagara-on-the-Lake, the tour company’s fleet of custom-built jet boats depart from three locations: Niagara-on-the-Lake, Niagara Falls, Ont.



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