Black-hat and white hat are terms derived from Western movie convention where the good guy would wear a white hat that contrasted with the bad guy’s Black-hat. The terms have been adapted to describe SEO techniques approved by the search engines’ terms of service (TOS) and those that violate them. What white and Black-hat SEO have in common is the desire to improve website visibility; where they differ is how they go about it.
Do: Keep the content focused on a specific topic so users find what they are searching for.
Do: Write sentences that make sense, have a reasonable keyword density, and that use semantically related words instead of endlessly repeating keywords. Do: Write content that is intended to be read, contrast the text with the background color, and make links obvious.
Do: Be honest and create Web pages that visitors want and expect to see based on the description on the search engine results page (SERP). Example: A page, filled with keyword phrases but little coherent content, that uses JavaScript or a meta refresh tag to redirect visitors to a separate and potentially unrelated page.
Example: A sugar manufacturer detailing the advantages of raw sugar over high fructose corn syrup. Example: Clicking on a result in the SERP takes the user to a page that is completely different from the keywords used for searching and the description provided in the SERP. Example: An article about The PIrate Bay, a torrent site, is updated with news related to the trial, verdict, and media response.
Example: A website reprints an authoritative article found elsewhere to increase the number of visitors. Example: An article about the sound quality in various models of headphones cites reviews of headphones found on other sites.
Example: Software that automates the process of notifying various ping servers of supposedly new content. Do: Set up blogging software to ping centralized services once when a blog post is published.
Example: Scripts that automatically follow links on illegitimate sites can land spam websites in publicized referrer logs.
Do: Link to and request links from relevant and high quality websites where a connection between the two websites is logical and beneficial for site visitors. Example: It is reasonable to ask a blogger who links to Durham, NC pizzerias to link to your page reviewing vegetarian pizzerias in Durham. Do: Brainstorm and research relevant keywords for an easy-to-remember domain name relevant to the content the website will host. Example: Google, YouTube, Facebook, Twitter, and countless other websites made names for themselves instead of relying on popular keyword phrases or misspellings. Do: Network, find people with similar interests, and exchange contact information when there is mutual interest.
Example: A spammer inserts a URL to a fake image on a message board that puts affiliate cookies on the computers of forum visitors.
The real purpose of comment tags is for developers to add in useful reminders within their code explaining what that piece of code does.
Content can also be hidden from the end user by using CSS, excessively small text and coloured text on the same coloured background. All of these techniques are frowned upon by search engines and if detected can mean your website will be penalised or even banned. There are two Meta tags that are generally used to inform search engines of the content on the page. The meta description should be used to describe the content of your page honestly and concisely and be 1 or 2 sentences, 3 at most. Off-the-shelf SEO software often encourages the use of gateway pages as do SEO firms that don’t know what they’re talking about. In the real world if you were to build your house in a bad neighbour hood then your house would be affected by its surroundings.
This list covers the popular forms of Black-hat SEO, but all shady techniques should be avoided. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
Usually I don’t read article on blogs, however I would like to say that this write-up very pressured me to check out and do so!


Crazy Leaf Design:  Providing news and resources for beginners and advanced designers, coders and graphic artists. Creative Nerds:   Features tutorials, freebies, and inspiration from all around the design web. Fuel Your Creativity:  Part of the Fuel Brand, focused on creativity and design articles, interviews, links and more. Hongkiat:   Technology and design blog that showcases resources from the internet to inspire readers. Inspired Mag:  Inspiration source for web designers, illustrators, Twitter addicts, phone lovers, and other creative humans. Just Creative Design:   Launched by Freelancer, Jacob Cass, the blog focuses on all areas of design and creativity. Naldz Graphics:  Tutorials, freebies, inspiration and other useful and informative resources to help and give love to the design community. Noupe:  Passionately delivers stylish and dynamic news for designers and web developers on all subjects of design. Smashing Magazine:  Delivers useful and innovative information to web designers and developers. Specky Boy:   Covers every aspect of web design and development offering free and high quality resources as well as attempting to inspire through showcases. Web Designer Depot:  Exciting new platform designed to explore different web and graphic design techniques, great examples and best practices. Vandelay Design:  Aim to provide helpful and informative posts that meets the needs of web designers or online entrepreneurs of some sort. Producing quality estate agent websites, combined with state-of-the-art Search Engine Optimisation (SEO) and estate agent software is what Resource Techniques does best. Quality websites like these only come through an in-depth knowledge and experience from an industry specialist, estate estates should not accept second best for their websites. A Google map that is embedded directly into the estate agent website is a modern requirement.
Many estate agent websites only have a 'printable version' of their property particulars and customers are able to get hold property particulars from the post or directly from the estate agent showroom. Google Street View is a great tool to help the user visualise the area in which the property is located. Like all every other feature, the EPCs and floorplans are embedded into the website and a simple click of 'Close' or on any other part of the website brings the user straight back to the property that they were looking at.
Resource Techniques is an industry specialist in estate agent websites, our experience and knowledge of the field puts the company at the forefront the industry.
Social media has taken over the web; every estate agent should make it easy to share their content through social networks whether it is a recent blog post or a property listing. Based in London, Resource Techniques is both a software developer and web design solution provider for the property industry. Here are 10 examples of beautifully designed B2B websites that use the latest best practices in UI web design – from stunning parallax scrolling techniques to responsive design.
Using relevant keywords in the title tag, h1 tag, and anchor text of inbound and internal links are examples of white hat SEO. To keep a business legitimate and afloat on the Web, avoid Black-hat SEO techniques and embrace white hat SEO techniques. Hidden content comes in many guises but the basic principle is that within the code for the site there will be content stuffed with keywords, this content will not be visible to the end user of the site. To the untrained eye it can be very difficult to spot the use of some of these techniques which is why we offer a free website MOT test at PushON. Meta keywords have been so misused in the past that there are few if any search engines that take any heed of them. They are basically fake pages that are stuffed with content and highly optimised for 1 or 2 keywords that link to a target or landing page. Search engine spiders are being enhanced continually to detect these pages and will get ignored or worse still, flag your site up as being spam and ban you all together. It may take time for a Web page or website to become popular, but it’s a process that has a better chance of surviving in the long-term. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Over the years we have provided some stunning websites that impress the public on a daily basis.


The vibrant colours and clear call-to-action demonstrates great navigation and usability as well as having a visual appeal to entice the user. Each one has large imagery, clear 'Call to Actions', and the organisation of the elements is clearly laid out.
Property search, the latest viewer technology with high resolution pictures, Google Street View, Google maps, printable property particulars should be a necessity for every estate agent website. A clear call-to-action is a must on any website to help guide the user, all websites for estate agents should ensure their property search function is prominent on the homepage and not buried within the site. Large imagery, user-friendly interface, clear contact details, and all organised so that it is visually stunning.
Being able to download, save and print property particulars at any time is useful for the user and it also saves estate agents time and money! One simple click on 'Close' on the top right hand corner or off the photo brings the user directly back to where they were.
Google Street View covers around 95% of the UK meaning almost all your property listings will be found on Street View.
Large clear icons give the user a whole range of features from saving properties and email alerts to emailing a friend about that particular property whilst being clear and concise. Each year Resource Techniques invests heavily in new technologies to guarantee that we continue to stay at the top.
Including these social icons throughout your website will not only make it easy for the user to share your content but it also promotes your social presence. Using a website that has been designed for a desktop on a mobile can be very difficult to do.
We impact on our client’s growth performance by creating innovative, productive and effective solutions, whether it is for the current needs or for future expansions.
The end user never sees these pages because they are automatically redirected to the target page. Link farms or free for all (FFA) pages have no other purposes than to list links of unrelated websites. Therefore Resource Techniques has decided to share with how to create the best website for estate agents. First entering the website, users are greeted by a striking image then the eye is drawn to the prominent property search button central to the page. The website has a very modern and elegant feel to it, again with clear call-to-actions that guide the user through the property search process.
Clear, simple and stylish, giving the users exactly what they want without the confusing clutter. Local amenities such as school, doctors or vets can be plotted by the user to give them an idea of the surrounding area. We are able to provide this whilst keeping our prices affordable for today's modern estate agents. It’s never been more important to have a website that is fully functional and easy to use from a mobile device.
Fortunately, if you’re looking to build a responsive website on Drupal, you have a variety of responsive theme options to choose from.
They won’t provide you with any traffic and you run the risk of having your site banned for participating. Estate agents, remember that 96% of people accessing an estate agent website go straight to property search.
The website just draws the user in with its well positioned call-to-actions and great visual appeal. Website designer’s call this 'sticky' which is the ability to keep users stuck to the website.
But not every business needs an app, and in many cases, the process of building and marketing an app can be a massive black hole from which neither time nor money escapes. One example is the colouring from the logo, this is present throughout and is utilised in the property search button.



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