Your website is the primary point of contact with your event and is your most important marketing tool. If you care about selling more tickets, attracting exhibitors and bringing in sponsorship then you need to have your eye on your most important marketing tool: your event website.
Do you have a website that will attract attendees and compel them to invest their time and money in your event?
The loser’s website is sloppy, unattractive and most people won’t waste their time reading the content.
There is nothing inherently wrong with this cookie-cutter approach, especially if you have found a formula that works. The functional website has really got to grips with the fundamentals of good website design. The functional website will certainly be adaptive, meaning it will look good on all screen sizes and devices. The social website taps into the fundamental human need to communicate and connect with others.
The social website includes lots of ways for people to participate and makes it easy for people to like, follow and interact. The social website is constantly talking to its visitors, pushing out fresh content by way of news, tweets and a blog. A word of warning: If you decide to create a social website you must be prepared to invest the time and energy into keeping the social buzz alive.
Last week I found myself sitting at my desk trying to decide whether to spend $1800 on a conference ticket.
Chip and Dan Heath in their book “Made to Stick” outline a series of principles for having creating “sticky” content. In this article, check out some of the best examples of Custom Websites using WordPress as their content management system. The independently-owned design and digital marketing agency Entyce, based in Chester has shown its worth in salt even on its own portfolio site.
Digital creative agency Playground was behind the design of this redesign for the Toronto Standard. This site for international luxury fashion destination Harvey Nichols was created by digital agency Pod1. Digital creative agency Gladeye has developed a site for the iconic New Zealand brand 42Below Vodka. Tornobambino is a small Italian agency comprising designer Fedrica Cau and developer Pasquale de Luna. The E&E agency mostly works in the music industry, but has been known to flex its considerable talents in other areas of the digital realm. Brisbane-based wedding photographers, Jess Marks and Steve Bliesne’s online home is a fun, whimsical website bristling with personality. Paul Mosig from Racket selected WordPress to power the website for Circa, a restaurant situated in Melbourne, Australia.
Web Courses Bangkok is an English training centre providing beginner-to-advanced web and graphic design courses in Bangkok.
Iron to Iron is a two-person company founded by designer Kevin Richardson and developer Jonathan Christopher. Grind is the gateway to a new workspace platform that lets “talent collaborate in a new way: outside the system”. Ribot is a Brighton-based company that creates simple mobile products to inspire and assist, and was started over four years ago by brothers Antony and Jerome Ribot.
6Wunderkinder’s website shows off its first product, the free and easy- to-use task management tool, Wunderlist. Girl With a Camera is the photo blog of Ashley Baxter where she shares photography of her life and her commissioned work.


This digital downloads store is run by Karen Wild, and enables users to build their own personalised dog training manual based on the needs of their pet.
Digital creative agency Gladeye developed this site for iconic New Zealand brand 42BELOW Vodka.
CRACK Magazine is a monthly paper publication and online platform that offers the latest in cutting edge music, art, reviews, and listings.
Until the day that your event actually starts, your website is the face of your event and is the primary place that most people will go to when they need information. In fact, research has shown that people make up their mind as to the quality of a website within the first twentieth of a second of hitting the landing page.
For organizations with a captive audience or where your attendees don’t actually want change, a familiar website can be comforting and reassuring. This is a modern website which will often take a minimalist approach, using simple pages and lots of white space in conjunction with a single eye-catching image. There will be a prominent ‘register here’ button and a very straight-forward online registration process. One of the top reasons people attend events is networking so anything you can do before, during and after the event with your website to improve networking is going to add value. It will often show who is attending and provide an online community portal where attendees, sponsors and exhibitors can meet each other.
The social website makes use of the fact that your attendees are your biggest champions and uses the power of the social web as a marketing tool.
The social website requires constant attending to because if the community is there but no-one is talking then the outcome is counter-productive. On the day of the early-bird deadline I visited the event website at least 10 times trying to decide whether to hit the ‘register here’ button. They assert that to create great content you need to hit the following notes: simplicity, unexpectedness, concreteness, credibility, emotions and stories. We all love Twenty Twelve Theme but i believe WordPress Themes can be more than just using a Magazine Grid or Traditional 2 and 3 Columns Blog.
Evolutionarily of its Back end UI that greatly improved admin dashboard and site overall load time speed. Creative director Jane Entwistle reveals that, for the site, they used the world’s most popular CMS, WordPress. This lovingly crafted site, laden with visual treats appealing to both the casual observer and the web-savvy, serves to delight as well as showcasing his works.
Olly’s portfolio site enables him to show off his work and introduce himself to the wider community.
Creative director at Playground Ryan Bannon explains, “The client was an investor who had purchased the rights to an old Toronto news brand and wanted to reinvent it as a purely digital, fresh voice in the Toronto editorial scene.
Fadi Shuman, co-founder of Pod1 explains, “The brief was an exciting ecommerce proposition to deliver the luxury shopping proposition, to be flexible in its design for campaign imagery and themes. Interactive director Tarver Graham explains, “42Below is one of the coolest brands in the entire world. Founded by Elliot Jay Stocks and Keir Whitaker in 2011, the company chose WordPress as its CMS. When it came to revamping the site, Bliesner says that they, “actually moved from ExpressionEngine to WordPress. Paul has captured the spirit and distinct feel of the restaurant’s decor to create an equally distinct online presence. Carl Heaton, founder of the company and designer of its newly relaunched site, decided to use WordPress as its CMS. When asked about his CMS choice, he replied “Using WordPress as the CMS allowed me to focus more on the design and layout, since the CMS made the populating of content a snap. The design and build of the site was a team effort by co-founders Jay Bigford and Alister Wynn.


The site provides information about their platform, including what it is like to work at Grind and how to join. The launch of their new site was a team effort between Krista Engler (interactive designer), Ron Edelen (creative director), Albert Banks (technical director) and Linsay Guinaugh (copywriter). Everything is made in the garage-turned-woodworking-studio of Mike Cheung, product designer and creator, and Paula Chang, who manages the business and developed the site. They asked design agency Fiasco Design to create a flexible site that works as a desktop and mobile website, with an easy-to-use, intuitive content management system.
But millions of people want to learn more about this leading illusionist, mentalist, hypnotist, painter, writer, and skeptic, and with his site often pushing past two million monthly page views, it’s clearly the web that people turn to to find more info.
Your website is your eyes, ears and mouth and your attendees, sponsors and exhibitors will be judging your event on the basis of your website. Literally in the blink of an eye, your potential attendees have made a decision as to whether they like your website and by implication whether they are interested in your event. This may feature a picture of the new destination city and updated event details but in terms of layout and content will be pretty much the same as all the years that have gone before.
The site will be supported with good event planning technology and is efficient, up-to-date and easy to use. However, the social website takes this one step further by creating an environment in which your attendees, sponsors and exhibitors feel like part of something bigger. It may even provide rewards (such as lower registration fees or community recognition) for the most activate members of the community. Creating a sell-out website takes time, creativity and intellectual effort because what is required is not just powerful graphics and solid functionality, you also need to have great content. Brad James is a self-described “mild mannered designer and art director” based over in New South Wales, Australia. Director of Telegramme Studio Robert Evans explains, “I met them last year at various gigs and exhibitions they were putting on. The studio focuses on design and development for HTML5, CSS3, mobile websites and WordPress – which has been their preferred CMS over the last four years.
This would give us the freedom to customise everything, right down to the admin panel, and make managing the site an easy task. Other than that, the custom website may or may not be using a WordPress Framework which available to download free. The emphasis is on clarity and making it easy for people to find the information they need in the shortest possible time. I couldn’t connect the dots of how they were going to deliver to me the education and connections I was looking for. To make it, Design the Planet chose WordPress, the world’s most popular content management system (CMS). Although he works for agency, iQmultimedia, James has set up as his own online identity named Captain Creative. Created in WordPress by the team at Web Design Northern Ireland, it’s refreshing to see HTML5 being used for client work. It didn’t convince me it could deliver value and with some reluctance I eventually closed my browser without registering. Was the event going to be worth the $4000 investment (including hotel and travel) or would it be a disappointment?



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