Duty Free Philippines' business at Fiesta Mall (pictured) and airports should soar with the 'sin tax' exemptionPHILIPPINES. Lindt Master of Chocolate Reto Marzari displays the art of chocolate-making to Fiesta Mall customersPHILIPPINES. Duty Free Philippines? liquor & tobacco business is set to soar following the company?s recent exemption from ?sin taxes? on both categories.
Today, I open myself to the unbounded, limitless, overflowing abundance of God’s universe. Lindt Master of Chocolate Reto Marzari was a central attraction at Duty Free Philippines? Fiesta Mall in April, where he showcased Lindt?s wide range of products, and did live demonstrations of chocolate making.

After yesterday?s tour of flagship outlet Fiesta Mall today we returned to get an insight into the retailer?s largest category and the drivers behind it. The key driver, if we had to sum it up in one word, is ?pasalubong?, which means ?gift? in Filipino.More on The Moodie BlogSince 2005 both liquor & tobacco have been subject to Customs duties and VAT, at rates of between 33% and 40%, with a severe negative impact on the business over the past five years. We show how the liquid chocolate is transformed into product that customers can taste, and everything we create can also be sold. ?These activities help raise the profile of the Lindt brand among our consumers. Since then, when we?ve been travelling through the major international airports we would hear salespeople encouraging Filipinos to buy with them rather than at home because of the great price advantage they could offer. One of the things our legislators realised was that if DFP is successful, and we generate more profits, then those profits can help promote tourism.

We?re pleased that they saw the bigger picture, and understood that lifting these taxes would greatly aid the viability of the business.? Liquor sales are expected to surge by at least +20% with the new pricing regimeThe retailer plans a major advertising campaign to notify consumers about the new prices.

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