Chevrolet is about to launch an ad campaign that exemplifies how being slavish to global messaging can result in weak advertising.
Despite seismic shifts in foreign consumers’ acceptance of bold new American products like smartphones and tablets, the prevailing thought for global marketing messaging is apparently to play it safe. In the past, Chevy has given us campaigns that were uniquely American, from the iconic “See the USA in Your Chevrolet” and “Baseball, Hot Dogs, Apple Pie, and Chevrolet” to “An American Revolution” and “Like a Rock.” Even the soon-to-be-departed “Chevy Runs Deep” evoked an emotional, nationalistic response. In a press release about the new theme, GM says it will “guide every aspect of our business going forward” including design, engineering, and retail operations. Each year, we compare the process of producing LISTEN TO YOUR MOTHER CHICAGO to that of raising a child, don’t we? This year, on our third “baby,” we were full of confidence that we could handle whatever this show had to throw at us.
Naturally, we couldn’t do this without the generous support of our sponsors, both local and national. 2014 Microphone sponsors were Chicagonista Live, Aquarium Salon, Balee Images, and Little Brown Bear Chicago. A special thank you to LTYM Founder and National Director Ann Imig for her continuing vision and support. Our lead photographer this year was Brandi Lee of Balee Images, with special assistance from Elizabeth Rago of Little Brown Bear Chicago.
Once again, Howard Little of VideoTwist Productions captured our show so that we can offer the individual readings on the LTYMshow YouTube channel later this summer. To add this book to your home, school or library collection click on cover images or title links.
The central story is a colourful journey of a group of Northern Hairy-Nosed wombats living in Epping Forest National Park as they seek to find themselves a new home. After multiple readings with K – 3 students, I discovered that it was perhaps best to read the true history prior to reading the narrative  – in order to give context and a deeper appreciation of the story. Jackie French is a true wombat expert and her research for this book is, as with all her books, meticulous.
Jackie says, The story of the Hairy-noses of Epping teaches us that endangered species can survive, if we care enough to give them a safe place to live.
Sue deGennaro’s illustrations are whimsical and wonderful and give these lovely, lovely creatures’ personality and spunk. Interestingly, my mother took me to a book launch ten years ago of a book by Jill Morris and Sharon Dye called, ‘The Wombat Who Talked to the Stars’. Schools and the community are invited to celebrate Hairy-Nosed Wombat Day on May 11 by ‘wearing whiskers for wombats’ and raising awareness and funds for these marvellous creatures!
Another excellent wombat title, also written by Jackie French, is ‘The Secret World of Wombats’ which is the non-fiction companion book to her bestselling modern classic ‘Diary of a Wombat’. The title and cover of each book takes you to the Australian based online bookstore Booktopia. Sign up to the ‘Children’s Books Daily’ email list on the right hand side of the homepage to receive a weekly email containing all new blog posts and book reviews. Purchases clicked through from the Children’s Books Daily site result in a small commission. After the messy divorce, the custody and support hearings, and the grieving, is it really possible to clean one’s slate and start out fresh, with a positive mindset, and open up one’s heart to someone new?
It turns out that divorced singles who successfully enter into new, serious relationships handle key issues, including money, very differently than they did in their previous marriage. In my longitudinal study of marriage, which is funded by the National Institutes of Health and has been ongoing since 1986, I followed the same 373 married couples over the years—through the early years of marriage and, for 46 percent of them, through divorce. In addition, divorced singles who consciously set about to change one significant behavior (such as quitting smoking, working fewer hours, or getting regular exercise) were not only more likely to find a new partner, but also described themselves as very happy and hopeful in their new relationships. From letting go of the past and not blaming their ex, to giving more daily attention to their new partner, the lessons learned from divorced people in my study amount to excellent marriage advice.
Yes, you can find love again, no matter how old you are or how terrible your previous marriage was. Learn more about how to have a successful second marriage and discover the marriage lessons learned from divorced people in my new book, Finding Love Again: 6 Simple Steps to a New and Happy Relationship (Sourcebooks, 2012). Terri Orbuch PhD is a professor at University of Michigan’s Institute for Social Research and director of the longest running study of marriage and divorce in the US. See all articles from Red Hot ReadsSex & the Single Minded Woman CONTEST! The brand new adidas kit, which bears the Yokohama Tyres logo, will be available globally from Wednesday 22 July, but Chelsea fans in Los Angeles, New York, Rio de Janeiro, Cape Town, Moscow, Mumbai, Shanghai and Tokyo will be able to unlock a special a€?Chelseaa€™ vehicle view in the Uber app from Friday (17 July) to request the new Blues jersey.
Christian Purslow, Chelsea FC Managing Director, said: a€?We are delighted to be collaborating with such a global and innovative company as Uber, to help deliver our new kit to Chelsea fans around the world. Fraser Robinson, EMEA Head of Business, Uber, added: a€?We are thrilled to team up with Chelsea FC a€” one of the top football teams in the world a€” for this exclusive promotion, which represents a first for Uber in the world of sports. With over one million jobs on Snagajob, you’ve come to the right place to start your job search. This sounds simple, but you really want to make sure you’re looking for a job that you’ll actually enjoy, and not just any job that comes around.


If you’re unsure about what direction you want to take your career in, start by making a list of everything you look forward to.
Let everyone in your network know that you are looking for a new job (except your current boss and coworkers). Imagine this scenario: An employer is excited about your resume and wants to call you in for an interview. We’re all at our best when everything around us is clean and organized, and your job search is no different. If you’re unsure about exactly what direction you want to take your career, reach out to some people in your network or your network’s network who have jobs that you’re interested in. In addition, informational interviews make you look like a very dedicated employee who is taking their search seriously. Searching for a new job doesn’t have to be tricky, you just have to put the time and energy into it to make sure you make the most out of your time. The goal is no longer to come up with a smart combination of words that will resonate with a national audience; the drill now is to find slogans that will work in every market around the world.
And although it’s an urban legend, the story about Chevy’s Nova failing in Latin America because the name means “doesn’t go” in Spanish seems to remain a respected cautionary tale, at least for GM: Better to be innocuous than confusing, or even worse, stupid. But times have changed and Americans have learned that Europe and Asia make good cars, too.
Our first “baby” was so exciting and confusing and unexpected with all of the new experiences and trials. Minor issues and inconveniences will ALWAYS occur when a live-stage show is being produced. Chevrolet cars allow the modern American family to find new roads while building our lives and chasing our dreams. Prentice is a one million square foot, state-of-the-art hospital dedicated to providing care for the unique needs of women through all stages of life.
Our podium sponsors were Little Beans Cafe, STEM Kids Chicago, Chicago Elevated, Skydeck Chicago, Arranmore Arts, Neighborhood Parents’ Network, Pizano’s Pizza and Pasta, and 2nd Story. Obviously, none of this would be possible without you (or your mom, so thanks to her, too!). Brandi and Elizabeth captured every step of our journey from the first rehearsal all the way to show day, and we will treasure the pictures forever. We had a great time getting to know these thirteen ladies and we’re thrilled that they are now permanent members of the LTYM Chicago family. We will be back soon with more about our donation to this year’s charity partner, Recovery on Water.
Whether you were a part of our audience or if you shared our news or encouraged a friend to submit an essay or even auditioned yourself, or if you’re just a loyal reader of this blog, we are so happy you became involved with LTYM Chicago. Endorsed by the Wombat Foundation, this is the (almost) true story of some very special wombats which are more endangered than the panda. With younger students an abridged telling of the true history is sufficient for them to be aware of the plight of the hairy-noses, however, older students very much enjoyed the factual information about this wonderful wombat and we even conducted some further online research. The woman astounds me – her attention to detail is extraordinary and I’m not sure when she sleeps between caring for wildlife, maintaining her amazing garden, researching, writing an extraordinary number of books each year and speaking at functions and schools across the country in her role as our Children’s Laureate. Employing watercolour and collage in her artwork, she has dressed each wombat individually (which she discusses at the conclusion of the story) and students will love pouring over the detail in the illustrations. The impact a book like this has on a child is unknown in many cases but raising awareness of issues through children’s literature is one my favourite pastimes!
Signing up also gives you exclusive access to an article and poster – ‘Top Ten Tips for Raising a Reader’. You can also compare prices on Fishpond and Bookworld for Australian purchases.If you live in the US or would prefer to use Amazon click here. Commission is used in part to maintain Children’s Books Daily and to support community groups which connect children with books. In fact, divorced people are especially well equipped to have a healthy and successful second marriage. When divorced men and women from my study find a new partner, I ask what they’ve done differently (or have changed) in their new relationship. You can change your attitude and unhelpful habits, untangle your biases and unrealistic expectations, reconnect with your priorities and values, and take a big step out into the dating scene. Think about the things in your life that you’re not only great at but that you also look forward to.
You might be able to find a common theme, like being outdoors or putting together the perfect outfit, that you can easily turn into a job direction. Whether it’s online or in person, you’ll want to stay dedicated to your search for a new job so that an opportunity doesn’t pass you by. Employers are pretty honest about the fact that they may look at your social media profiles before they hire you, so go in and make everything private. This widens your connections in your interested field and you’ll find that people will be very flattered when you reach out.
She's a Certified Professional Resume Writer and a Certified Employment Interview Professional.


These slogans don’t have to be clever or motivating, so long as they don’t lose anything in translation. So, yes, Chevy’s share of domestic market slippage in recent years might well call for fresh creative to go along with the 20 or so new products the brand says it’s bringing to market worldwide in 2013.
Our second “baby” was also exciting but for different reasons: we KNEW what to expect and couldn’t wait to experience those First Steps with another cast!
It was really validating to know that we had been there and done that enough to handle it all, you know? Chevrolet helped LTYM cast members, producers, and directors to find new roads by bringing our writing to life on stage and Chevy fostered new roads to Mother’s Day through the power of our community celebrations. At this conclusion of this seemingly simple narrative is three full pages of text outlining the true history of the Northern Hairy-Nosed wombats. I had not thought of this book for many years but it came flooding back to me as I read ‘The Hairy Nosed-Wombats Find a New Home’, as it was also about the Hairy-noses. For instance, almost 6 out of 10 divorced singles (57%) who are now in healthy new relationships don’t share living expenses with their partner.
It may be easy to take a break or give up if nothing is appealing, but if you really stay at it you’ll know that you’ve done everything you can to look for that right job for you.
I can’t tell you how many times a job seeker will reach out to me for help with a very disturbing email address. Include information like: date applied, employer, position title, contact information, date followed up, interview time, etc. When she's not helping with job searches, she can be found hanging with her hubby, Matt, and puppy, Belle.
But if anything, that makes a case for a campaign that’s unique to Chevy—not a theme that’s vague and generic, especially when other global auto marketers are saying essentially the same thing. Last year definitely felt like a second child; we were less fearful and still wondering how any other show could be as wonderful as our first show was. This year truly felt, to both of us, like it was our “third child.” We handled it all without breaking a sweat and still managed to look cute while doing it. With Chevrolet’s help, Tracey and I got to take a couple of fun road trips to see our LTYM sister shows in NW Indiana, Milwaukee, and Madison.
This year’s conference, their Tenth Anniversary Celebration, is back where it all began in Silicon Valley, CA from July 24-26! Robert Pick of Progressive Periodontics, and the Rosen Automotive Family for their additional support!
Slightly older readers (and their very interested teacher librarians – like myself!) can discover more about this endangered animal and what is being done to ensure their survival. Jackie often manages to have a subtle (or not so subtle!) ‘call to action’ for her readers – she inspires her loyal fans to dig deeper, do their own research and be passionate about causes in which they believe. Loved books remain with us; beautiful and powerful children’s literature shapes young people into the adults they become.
But, you probably can’t expect for someone to just show up on your doorstep with an amazing job offer. If I do know you text me, I probably won’t listen to your voicemail.” What do you think the employer will do? We hear from employers that they’ll reach out to a candidate to schedule an interview and they sometimes don’t remember applying or don’t know what position the employer is talking about.
While it may be tempting to sit on your couch with the Price is Right on in the background, it’s not the best idea when you’re doing something as serious as job searching.
Better it should use its annual global ad budget (all $4.5 billion of it) to tell us something about GM cars. We were pleasantly surprised to find out that we loved (adored) our second cast and show just as much as our first. Without a lot of experience, you may have to start at the bottom, but with your passion you should be able to quickly move up in the company. But, you want to make sure you don’t have anything illegal, inappropriate or hurtful on your sites. If it’s been awhile since you’ve checked your outgoing greeting on your voicemail go ahead and give it a once over to make sure everything is appropriate.
This is not okay and makes it look like you want any job you can get and not their specific position. This can be as informal as coffee or as intense as a sit down with different team members to see how that department works together. You definitely don’t want to have any complaints about old bosses or jobs either, this makes you look like a complainer.
This way you’ll not only know your email address won’t hold you back, but you’ll also have all your job-search related information in one place. And, employers don’t want to feel like you’ll take anything, they want you to be passionate about what they have to offer.



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