When visiting a foreign country it’s always best to prepare and have a basic understanding of how to get along. One of the most important issues for journalists to resolve is how much personal and professional information is public.
Jumping head first into Facebook without considering the implications of how you setup your account can result in unwanted exposure of your personal information.
After you’ve mastered the basics and feel comfortable with your understanding of the many Facebook settings you can gradually peel off levels of privacy to reveal the information that you choose. This tutorial is designed to give journalists a basic understanding of Facebook setup and privacy issues.
If you do not have an account fill in the required information and clik the Sign Up button. This step will guide you through setting the recommended initial privacy settings for your account.
The second main purpose of your profile is to keep your friends informed about your activities. Click the Upload a Picture option to upload a picture from your computer or click the Take a Picture option to use a camera connected to your computer to take a picture. With just two friends (and some identifying profile information) the home page is much more interesting. In addition to seeing activity from Jeremy, Facebook also suggests new friends based on the profile information I entered and interests and networks I share with my friends. However, you’re not sure you want to share the same information about yourself with your co-workers as you do with your family members. Facebook Friend Lists are a way for you to control what information you share with custom lists of friends. From your personal Facebook homepage click Friends in the blue menu bar at the top of the screen. When you consider your privacy settings you need to consider how you, as a professional reporter, are going to use Facebook. In the above example the Basic Information does not present any real compromising information. The best way to control your privacy on Facebook is to only put up information that you are comfortable having public. In the above image, Everyone can find and see my Basic Information and Personal Information.
In the above example, everyone on Facebook can find me via search and the search results will display my profile picture, a link to send a message, and a link to add me as a friend. In addition, Facebook will create a public search listing and submit that information to search engines. As a journalist promoting your news organization and your own brand, the more ways that people can find you—and the more locations you promote yourself—the more effective your promotional campaign. The Wall is also the place where your Facebook friends can post messages and other content for you and your friends to read, view or watch. In the above example, Scot posted a message about this tutorial and Jeremy posted a message and a link to the Berkeley Advanced Media Institute home page. The News Feed on the Facebook homepage publishes a stream of news about you and your friends. You have control of what goes out to your Facebook friends as a news item originated by you. The above Wall and News Feed privacy settings shows what will appear by your choice on your Wall and in your News Feed that goes out to your friends. Note on the right side in the Wall and News Feed privacy settings is a list of actions that are never part of your News Feed and will never appear on your Wall. Needless to say that as a journalist you want no part in Facebook’s advertising program. Applications, through the Facebook API, have access to all of the information that you enter on Facebook. This means that an application that is authorizes by you or your friends can access your public information. This means that if you have your privacy settings set to only allow family to see your photos but authorize an application for photo sharing that needs access to your photos to work, you implicitly grant that application access to your photos.
The following settings are for information about you that can be accessed by applications that your friends authorize.
The best recommendation for using Facebook applications is to research the application thoroughly and use only applications that your really need for your publishing and promotion.
First, it means that developers outside of Facebook can use the Facebook Authentication to implement social networks on their sites without coding a new social networking authentication system. It also means that you can easily share information on these third-party social networks with your Facebook friends.
You have the option, recommended, to not allow friends to view your membership on other sites through Facebook Connect.


Above is the recommended setting for allowing your Facebook friends to see sites you join using your Facebook identify. This tutorial was written and is maintained by Jerry Monti, Technology Trainer at the Knight Digital Media Center at UC Berkeley.
This content may not be republished in print or digital form without express written permission from Berkeley Advanced Media Institute. People You May Know looks at, among other things, your current friend list and their friends, your education info and your work info.
Facebook has been really taking off lately, and once you get familiar with it, you’ll see why. Facebook will load a new page with all the people that are already on Facebook that you’ve emailed from that account.
If you’re new to Facebook, this might be empty, but if you already have a few contacts, you should be able to use this section. This only works if you’ve entered your school information in your profile, so make sure you get that done. Clicking on this will bring you to another search screen with a broad range of options (see below). On this page, you’ll be able to change schools and search classmates from that school. Please use newer version of your browser or visit Internet Explorer 6 countdown page for more information. In addition to normal concerns of privacy and the real danger of identity theft, journalists are pulled by the desire for transparency in what we do and the need to protect sources and to protect the privacy of our family and friends. This tutorial takes you though the setup process and shows you how to setup your account for maximum sensible privacy. You will likely change these restrictive settings as you better understand how Facebook works and as you better understand how you want to use Facebook as a reporter. In Facebook all the content is generated by you and by your friends…and advertisers, of course. In addition to your basic information, your profile is where you publish information about yourself. The following images show the information that I suggest you share to begin using Facebook. There is little risk in letting your friends and readers know what about your favorite TV show or book.
For example, by specifying that I work at the University of California I will be able to join the UC Facebook Network.
You want some people to see a lot of information, but most people to see a small subset of information about you.
I suggest inviting someone you know who is pretty savvy about Facebook…ask the intern in your newsroom. An email is sent to your friend’s email with a link to your profile picture and an option to accept your invitation. As you add more friends and activities, Facebook will continually expand the scope of people recommended as friends. And your co-workers probably aren’t as interested in the personal parts of your life as your family members. Use this to prepare for a category of friends that you haven’t yet started to gather…like Readers or Family.
The next section will show how to use these lists to set custom privacy and information access settings. The idea that you can accomplish this by setting all your privacy options to the most restrictive setting just doesn’t make sense. Removing the birthday would be slightly more secure, but birthdays are part of the Facebook culture. If your life is more exciting or you enter more risque or controversial personal information you can control who sees that information. If you wish to have only your family see your personal information, create a Friends List that contains everyone except the family friends that you want to be able to see your Personal Information. Through the use of Facebook Friends Lists you can, with some work and creativity, restrict the information you share with different categories of friends.
This content can be a standard text post or it can be a photo, video or a link to other content on the Internet. Clicking one of the lists in the left column will just show you the news from from friends who are on that list.
Recommendations that come from someone you know are more interesting and more effective than almost any other type of advertising. Facebook can match these up with products and services that you use and transform  this information into an ad campaign targeted specifically at your friends. For most users, especially journalists trying to attract users to content, this is generally not a problem.


Because applications have poor privacy policies and a great deal of access to your information, thoroughly research an application before you authorize the application.
You can supply a fictitious name with an email account (as I did by giving my cat Kali her own Facebook account). Once you establish your Facebook identity, all Facebook native services are available to you when you are on Facebook. You can participate in this new not-at-Facebook social network without setting up a new account and providing more personal information about yourself at another web site. Your friends will see which third-party sites you join and you will see which friends are on the third-party site. Note this also blocks the sites you join from spamming your friends with invitations to join you on the third-party site. Beacon broadcasts what you buy, what you review and other actions that you take on participating third-party sites to all your friends.
The program, although now more controlled by the user, is still a form of affinity marketing. This is obviously not a role for a journalist. Last, but not least, for the email contacts that do not have an existing Facebook account, you will be asked if you would like to invite them to join you on Facebook.
If the person you are looking for does not appear on the first page of results, you can narrow your results by entering where they live, where they went to school, or the name of the company they work for.
As far as I’m concerned, this is the key to having an enjoyable experience on Facebook, and one that will make you keep coming back for more. If you hold your mouse over (don’t click) the word Friends, a drop-down menu will appear (shown below). Most of the popular email services are supported, and all you have to do is enter your sign-in info for that email account.
Basically, Facebook looks at your friends, and finds friends they have in common, and it recommends them to you.
Finding classmates is a piece of cake, but probably one of the most overlooked searches on Facebook. After you look through the students in your graduating class, you may want to search for friends in a grade above or below yours. I switched schools the middle of my 8th grade year, so all the kids I grew up with went to a different high school than I did.
We’ll be adding part 2 to this series very soon, so check back to find more ways to find your friends. If you have a different email you want to publish, or if you wish to remove your email from your Facebook profile, this is the place. This may make it easier to find and contact individuals about stories related to the UC system.
Casual acquaintances could be Facebook friends but you don’t want to share much with them…but you still want to keep tabs on them. Making your friends visible makes them access points for information about you that you may not want generally available.
Even those that do not violate Facebook’s privacy policy can access and distribute information that you thought was private. I suggest looking at this after you have added a handful of friends because Facebook will suggest friends based on the people you are already connected with on Facebook. We’re providing a very detailed explanation of how to find your old school buddies, co-workers, long-lost friends, or just your everyday friends. The only place this falls apart is if you have people that you don’t know follow you from a business or website - like Vivid!.
When I’m coaching new Facebook users, this is usually the point where they get a huge smile on their face, and want to forget about the rest of the coaching so they can search for their friends. The exposure of education information may make it easier to find sensitive identity information through other sources.
You can also send an email to friends who are not on Facebook inviting them to join Facebook so that they can be your Facebook friend. People who pose with you may not realize that, as a journalist, you are a public figure and that by posing with you their relationship with you may become more publicized than they wish.
In the privacy setting example above, I’ve excluded everyone except family from seeing my Facebook friends. The developer uses the Facebook Connect code to authenticate that you are a real person—at least that you have a real Facebook identity.
Then it starts recommending people based on those people, and it tends to screw everything up…but for the most part, this is a great way to find friends you may have otherwise missed.
At the top of the classmates result page, you’ll see the graduation year drop-down box (see below).
To find your classmates, just click on one of the schools listed, and it will take you to a page with students from your graduating class.



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