Web landing pages are the easiest and most effective marketing and call to action (CTA) campaign you can do for your products. Treasure your most memorable wedding moments with these 18 lovely free wedding website templates in HTML, CSS and Flash formats.
Pardon me if you have already seen similar tutorials of Sheppard Fairey’s famous Obama Hope poster. Given this common pain point, I’m excited to announce the release of WordStream’s brand new free landing page tool, the AdWords Landing Page Grader. Before we get started, here’s a little bit more about me: I’m the director of product management at WordStream. Our goal in creating the AdWords Landing Page Grader to join our lineup of marketing graders was to offer a free landing page optimization tool to help marketers assess how their PPC landing pages are performing when analyzed against industry-established best practices.
It’s fast, easy, and free – Your landing page report offers the kind of insight you’d get from a professional PPC audit, but without the time or expense required to hire a consultant. It’s designed to help you increase your AdWords conversion rate, Quality Score, and ROI – The landing page tool focuses on PPC-specific best practices. You can’t get this insight anywhere else – We created the first free AdWords analysis tool, and this is the first free landing page analysis tool. We believe this new tool will help remove some of the mystery about what it takes to achieve the best possible bang for each buck spent on PPC.
Unlike other website graders, our new landing page tool takes a PPC-centric approach to assessing how well a landing page is performing.
You’ll also seen individual conversion rates and performance scores for each of your top five landing pages (by spend).
The conversion rate section shows you your landing page conversion rate over the past several months compared to our benchmarks for your industry. The content relevance section checks to make sure that your top keywords appear in the content on your page. Finally, drawing on WordStream’s industry expertise and wealth of data, we’re able to compare performance against recommended benchmarks and best practices to provide an overall assessment of landing page health, and make suggestions that may help increase over performance.


We’re optimistic that the end result will give businesses better insight into what happens to their potential customers after the click.
We’ve already identified a number of features for future versions of the Landing Page Grader, which will help SMB’s gain even deeper insights into their PPC landing page performance. Like the idea but didn't pick up any of my keywords - Test (used in campaign titles) is not a keyword. Don't know where the landing pages came from either- all 4 were my home page whereas AdWord clicks land at specific lower level pages. I'm on the product team here at WordStream and am disappointed to hear the grader didn't seem to work for you. I will have to study this to realize its full potential, but it would help if you can advice.You know your product best.
Landing pages can also serve as an SEO tool aside from its pay per click or marketing campaign purposes.
There’s so much at stake on the landing page – that’s where your visitor either converts or doesn’t.
This tool, now in beta, is the newest addition to the family of free tools WordStream offers small businesses to help them assess and improve PPC performance. While I’ve only been with WordStream for 6 months, I’ve been in a product role for more than 7 years and spent about half of that time working in the PPC space.
This is the simplest way to find out how your landing pages are performing and how you can improve them. It checks to make sure your page, form, settings, and more are optimized for conversions, and our benchmarks help you determine how your landing pages compare to your competitors’.
Rather than looking at a single webpage in isolation, we’re taking a novel approach by connecting AdWords search performance and the websites those search campaigns point to.
From there, it can assess your account history over the last 90 days and identify which landing pages you have spent the most money driving traffic to.
This will let you know if your conversion rate is going up or down as well as how you’re doing compared to similar advertisers in your vertical.


This signal of relevance to both users and Google can have a big impact on both your conversion rates and Quality Score.
Our goal at WordStream is to help advertisers squeeze the greatest possible return out of their PPC investments, and we recognize that optimizing PPC campaigns is only half of the story. Regardless of their purposes, landing pages should give targeted visitors immediately what they need upon landing on your web page.
And today, I’d like to tell you a little bit about how this landing page optimization tool can help you, and invite you to try it out while it’s in beta, so your early feedback can improve the tool. I’ve been overseeing the evolution of WordStream’s Landing Pages and Leads tool, and saw an opportunity to build a free tool to help highlight some of the landing page best practices we’re working to make easy for small businesses. Our AdWords Performance Grader has analyzed over $3 billion in total PPC spend, and we know a ton about what goes into a successful AdWords account.
It then crawls those landing pages looking for marketing best practices and content relevant to the user’s AdWords campaigns.
A supercharged PPC campaign won’t convince an advertiser about the power of PPC if it points to a poorly constructed landing page. Please try out the landing page optimization tool today and let me know, in the comments below or in an email, what you think and how we can make it better.
And to help you save time, you can use these free web landing page templates by simply changing the logo,  inserting your text content and product photos, and your web landing pages will be up and running in no time. A poor landing page experience affects your Quality Scores as well as your ROI, but it’s tricky to actually figure out what the problem with your page is in AdWords alone. I’ve been working with engineering for the past 2 months to arrive at the first version of our new Landing Page Grader, and as we collect feedback from our user community, we’ll continue to evolve the tool to help businesses derive deep insights about their PPC and landing pages.



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