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Today Google officially entered the social sign-in space with the launch of Google+ Sign-In. With the vast variety of projects that Google maintains (Android to Chromebooks to Chrome to Google+) this one-and-done login can help bridge the gap between devices. Unlike Facebook who pushed their way into the app space, Google is a leader in apps with Google Play and has unique opportunities for Android devices.
Google+ Sign-In will allow users to install an app to their Android phone from a website in their Chrome browser if they login using Google+ Sign-In, a great way for marketers to boost app installs.
As mentioned earlier, the real power of this login is the ability to sync the mobile and desktop experience together. The sharing within Google+ Sign-In is aimed to help users share more selectively while also providing interactive content.
A sample app, PhotoHunt, has been created to showcase the overall Google+ Sign-In experience and full developer information can be found on the Google+ page.

Postscript: See our follow-up story, Is The Google+ “Spam-Free” Sign-In Really That Different From Facebook? Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development.
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SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. The posting of advertisements, profanity, or personal attacks is prohibited.Click here to review our site terms of use. Since you've already submitted a review for this product, this submission will be added as an update to your original review. If you believe this comment is offensive or violates the CNET's Site Terms of Use, you can report it below (this will not automatically remove the comment). This new functionality will allow Google+ to compete against Facebook who has been the leader in the space since 2011.

Besides targeting social spam (as they claim), the biggest benefit is that Social Sign-In helps make the overall experience seamless. Users are prompted for 2-step verification (unlike Facebook) and simply have to sign up with the new sign-in button, enter credentials and confirm. An example would be a podcast listened to on TuneIn that is shared to Google+ would allow friends to open up the specific podcast within the TuneIn application.
He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing.
Instead of a normal Google account the new feature leverages Google+ credentials to sign-in to a mobile or Web app. Limits login sessions for groups, encrypts communication, and adds multi-language support for both client and management.

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