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If you aren’t yet familiar with the benefits that Google’s free analytics tracking program offers, it’s time to get with the program! Google Analytics is a comprehensive web data tracking suite that – once installed – allows you to monitor the number of visitors your site receives, as well as how these users move through your site. Over the course of this article, we’ll cover all of the different things you can do with Google Analytics – as well as a number of resources that you can use to get more information on the specific topics that interest you.
The first step to getting the most out of Google Analytics is – as you might expect – setting up an account. Once your Google Analytics account is set up correctly, it’ll begin generating data based on the visitors your website receives and their activity on your site. Traffic trends – This blue-lined graph is the most noticeable feature of the Standard Dashboard and represents a visual overview of your site’s traffic trends over the last thirty days. Visitor stats – Below the graph, you’ll see a number of different visitor stats, including your site’s visitor count, number of unique visitors, page views, pages per visit, average visit duration, bounce rate and percent new visits. Demographic information – Finally, the last thing you’ll see on the Standard Dashboard is a collection of information on your visitors’ demographics, their languages, the systems they’re using and how they’re accessing your website from their mobile devices.


Once you’ve familiarized yourself with the Standard Dashboard and the information contained in this area, you’ll want to start looking for ways to take your interpretation and usage of web data to the next level. All of the following articles contain tips and tricks that will help you to get more out of your website’s statistics. In particular, one of the more advanced features found within Google Analytics that you’ll want to adopt as quickly as possible is Google’s “Goals” program. One of the most powerful ways to use Goals is to determine the number of website visitors from different traffic sources that turn into paying customers, as gathering this information will allow you to make better informed decisions on how you’ll allocate your marketing budget in the future. After you’re comfortable with Analytics’ beginning- and intermediate-level features, take things to the next level with the instructions found in the following advanced articles. In particular, pay special attention to the resources listed on “advanced segments,” as this allows you to observe the way visitors from different traffic sources interacts with your content. Google’s basic reporting features enable you to easily print off attractive records of your on-site activities, which can then be shared with other members of your team or stored for future reference when observing visitor behavior over time. In some cases, though, you may find that your reporting needs go beyond the default templates offered by Google Analytics. Finally, be aware that Google Analytics isn’t just a standalone program that can be used to measure on-site visitor activity.


In particular, two popular integrations you’ll want to pay attention to include the ability to combine Google Analytics data with information from Google AdWords and Google AdSense.
At the same time, integrating Google Analytics and Google AdSense can help you to improve your ad effectiveness by measuring where your paid clicks are occurring and which pages of your website generate the most ad income. Hopefully, this guide has given you all of the information and resources needed to help you add Google Analytics to your website or to take your usage of this popular program to the next level. I was wondering from the number of post but i can’t get satisfaction information from there. Stephen Abram is a librarian and principal with Lighthouse Consulting Inc., and executive director of the Federation of Ontario Public Libraries. Not only did we roll out new capabilities for our Compete PRO members, we also improved the experience of the freely available version of Compete data.
It was redesigned in 2006 with additions from Adaptive Path after the company acquired Measure Map.



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