FreeCharge, India’s leading online platform for recharge, utility payments, promotions and couponing, has raised a series B funding of 33 million USD.
Mobile transactions on the Freecharge app have grown by almost 30x since the beginning of 2014.
Galina Chifina, Investment Officer at ruNet, speaking about the funding, said, “Freecharge is one of the most exciting companies in our Indian portfolio with a highly innovative business model that has global appeal and scalability.
Alok Goel, CEO of FreeCharge, speaking about the Series B round of funding, said, “We have been able to assemble one of the best start-up teams in the country and are leading the mobile internet revolution in India. The company has added industry leaders like Gokul Rajaram, Koh Boon Hwee, and Dhiraj Rajaram to its board of advisors. Gokul Rajaram who is known as the father of Google AdSense, is an ex Head of Monetization – Products for Facebook and currently Head of Products at Square.
Koh Boon Hwee, speaking about the development said, “The FreeCharge business model is absolutely a novelty.
FreeCharge also happens to have the distinction of being a made-in-India app with more than a million downloads. Sumatra PDF Reader’s sole developer Krzysztof Kowalczyk has announced the release of a new version of the light-weight PDF reader for Windows. Almost all mobile service operators in India offer facilities to recharge their prepaid accounts online through credit card, bank transfer and other payment options. Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA.
Cashback offer can be availed only Once on your first wallet transaction at McDonald’s stores in West & South India, capped to once per unique FreeCharge Wallet Account holder. On successful transaction customer gets cashback as balance in the FreeCharge Account within 24 hours which can be used for future transactions across merchants establishments accepting FreeCharge as a payment mode.
Cashback Offer is valid on purchase of all products available at McDonald’s stores in West & South India and payment via FreeCharge Wallet. Cashback Amount will be in form of e-Voucher and valid for 6 months from the date of credit in FreeCharge Account.

FreeCharge & McDonald’s reserves the right to amend, modify, change, add or terminate (collectively “Changes”) the terms, contained herein at our sole discretion or withdraw this offer without any further notice.
In an event misuse of the promotional offer or cashback, identified by FreeCharge, it reserves right to withdraw the cashback or cancel the transaction. Existing investors Sequoia Capital, along with Sofina and RuNet took part in the fresh round.
Ltd., said “Freecharge is creating a unique new category, an advertising platform with the “consumption graph” for the most valuable online consumers.
We are happy to participate in the new round to support the new initiatives the company has embarked upon. We have assembled a truly a world class team with the best of Technology and business innovation. Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt Ltd (McDonald’s India – West & South), whose restaurants use the Freecharge platform said, “ FreeCharge provides us with a unique value proposition for driving promotions. The new edition contains some minor updates to the software and a major one – the inclusion of a browser plugin to view PDF files within Firefox, Opera and Chrome.
A number of startups around the online recharge business has also emerged that offer these services along with a number of lucrative schemes like discounts and cash backs. The entire invoice value has to be settled using FreeCharge Wallet, partial payment not allowed.
To the untrained eye Freecharge may look like a recharge site, but at its core it is building an advertising platform that captures online and offline purchase behaviour of consumers.
The platform is witnessing rapid growth. FreeCharge also recently acquired Preburn, in addition to Wishberg, its first acquisition. I am just delighted that we will be on this journey together,”  said Sandeep Tandon, Co-Founder, FreeCharge.
Data is the fundamental building block on which next wave of solid businesses will be built.
The model builds on top of a massive telecom consumer base and can certainly be replicated by the freecharge team in various other countries and continents”.

The easiest way to do this is to use the free Spreadsheet Compare (Excel compare) add-in for Microsoft Excel. By offering incentives and coupons to users to transact on its platform, the platform is able to capture the behavior and preferences of its customers. The add-in is written in VBA and is compatible with Excel 2000 and through every version till Excel 2010. In essence, you receive back what you have paid for your mobile recharge thereby making your mobile recharge free.
By opting for the Sumatra PDF Reader browser plugin instead, users can now avoid the gaping security holes of the Adobe Reader plugin. Coupons start from Rs 50 to Rs 200 and you can add multiple coupons, up to 4 from a single brand, until the total value of the coupons tallies your recharge amount. The Chrome PDF viewer is very basic that lacks many useful features like pagination and bookmarks. These features and more such as magnifier, search and page-fit options are present in the Sumatra PDF Reader plugin.
If you don’t have any changes to make in the configuration, you can skip all the steps and jump directly to ‘compare’. Interested users can download Sumatra PDF Reader from the website and during installation select the plugin option by clicking on the Options button. The McDonald one, for instance, is valid till April 30, 2011 (at the time of this writing).
The Sync Scroll feature allows you to synchronously scroll the two spreadsheets and checked for added or deleted rows.
Rows can then be added so that all the matching rows are correctly aligned before performing a comparison.

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