A good website always acts a s a face of particular online business showcaing company’s value and nature among target visitors and aimed to immediate brand recognition as well as improved brand visibility.
Effective site navigation: The easy-to-navigate website design is the most prominent element of a web portal. Contact Details: You should never forget to mention your exact contact details in the Contact us section of a website. Sitemap: One should never forget to create site map for his web portal so that users can navigate through website efficiently and quickly. Custom Error pages: It is advisable to add simple custom error pages in order to avoid any type of confusion among users. Above discussed are the essential elements of a web portal should be keep in mind while web designing.
This website has a good colour scheme as I think their target marketing is mostly younger users group, whom concerned about their appearance. There are differing opinions – as vast and varied as shells scattered along a beach – as to what constitutes a good website.
The most important thing to remember is that your content should be enticing and engaging to users, and should provide all the information that a visitor to your site might require.
Keep in mind that online users are generally time-starved and are in search of specific bits of information; they do not have time to trawl through endless reams of text and graphics to try and establish what your company does. Secondly, users will want a way in which to get in touch with you if they like what they see.
The third element to include on your home page is the all-important Call to Action – a link or button that takes users to a contact form (say, to subscribe to a newsletter) or, if your site supports e-commerce, a landing page where they can fill in their credit card details and make a purchase.
As an aside, if you are employing numerous graphics on your site, remember that they should not be so large that the page takes long to load, as this will almost invariably lead to users leaving the site. As a last point, ensure that your brand’s tone of voice is consistent with the nature of your industry.
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Use the form below to delete this This Free Resume Website Template Includes A Minimal Design And image from our index. Use the form below to delete this Professional Cv Website Template Welcome To JRS image from our index. How to Make Sure Your Website Doesn’t Work for Your Business You are using an outdated browser. CLEARLY COMMUNICATE WHAT YOU DO AND MAKE IT EASY TO BEGIN A RELATIONSHIP: State or, better yet, visualize the benefit and take immediate advantage of potential interest. ESTABLISH TASKS: The best way to establish if people who visit your site are doing what you want is to identify task. OPTIMIZE FOR SEARCH: 80% of visitors find a web site by typing their unmet need in the query box of a search engine.
BE SOCIAL AND ENGAGE: Your audience and the search engine send more traffic your way if they know content on the site is always being refreshed.
Everyone who has a website wants to be loved and giving visitors a great experience is the way to get there.


GOOD is a cross-media platform that provides award-winning content to a growing audience of pragmatic idealists. Last year we were hired to help develop the brand strategy and visual identity for GOOD and as part of that project, we built their short-term website.
To support the campaign, the website had an integrated e-commerce system that provided instant results from the campaign. The website and print magazine launched simultaneously in Fall 2006, but it didn’t stop there. In order to encourage and surface quality contributions, each post has an “It’s GOOD” button, allowing users to determine the most relevant content and important issues. Within one year of launch, GOOD’s online traffic had 1,600% organic growth with ziltch, zip, zero marketing dollars spent. Paris and NYC — January 9, 2010 — For many good folks, 2009 marked a year of bad after bad then some more bad for good measure. What does a shoe, a floating pool, a periodical, an IBM computer and a “Global Green” effort in New Orleans have in common?
Los Angeles, CA — September 5, 2006 — Its been a year since we started working on GOOD — the magazine that we created the identity for in addition to the website. There are certain guidelines to be followed by every web developer in order to create visually appealing website. It is advisable that one should always opt for a structured navigation system so that users can easily find out their way quickly.
The contact details  comprises company name, full address, email address, phone number, location map and so on. Sitemaps is considered one of the most effective way to improve site SERP because it  help spiders to crawl more number of times on web pages.
The robots.txt file mainly helps in preventing excess crawling and hereby, saves bandwidth. This is because of the simple reason that these easy-to-add error pages helps in taking back your online visitors to the front page.
I think this site has a good colour scheme because they use the right colours that are relevant to their business concept. Therefore, as I think the company want to represent their website as youthful, fresh, new and bright. Some schools dictate that pages should be adorned with attention-grabbing, in-your-face graphics with very little copy, while others seem to favour very text-heavy pages with only one or two graphics to help illustrate the point.
Fortunately, we’re here to help you craft that wondrous digital shop window known as the Website. In digital marketing a principal known as the “inverted pyramid” style of content creation is used, whereby the most pertinent information is presented first on a page. A short paragraph describing as succinctly as possible the nature of your business should thus be the very first thing users see on your Home Page. Provide contact details or even a contact form in a clearly visible spot on your home page.
Further to that, any long copy should be broken up into shorter paragraphs, subheadings and bullet points that can be easily scanned by time-starved online users.
If you sell sporting goods, the tone of voice of your content might be more laid back and informal. For each goal, lets see what we might be able to implement on the website to help achieve it.Increase SalesIf you have the time, money and available staff, you might decide you actually want to sell your products online. If you went to this page looking for a certain kind of shirt, would this page help or confuse you? So think about the addition of trust and credibility features like reviews, client testimonials, client lists and case studies on your website. The goal of the website was to promote their innovative subscription drive “Choose GOOD” — subscribe to GOOD Magazine and 100% of your money goes to help the organization of your choice. It also had a custom-built and fully integrated blogging system, laying the foundation for the larger website in the making. We further developed the Choose GOOD campaign and e-commerce functionality while extending the blogging system into a full-fledged publishing platform. We continued working with GOOD to open their publishing platform to their readers — allowing them to publish their own content to the website alongside GOOD’s editorials and within their own personal profile.
Instead of a traditional blog where you have posts and comments, this system only has posts. The GOOD website continues to be a platform for people to connect with each other and actively engage with the most important issues of our times and what matters most to them. Now, today marks the launch of the magazine in print and on the news stands across the U.S. So, one needs not to hang out for long period of time on particular website to extract information. Thurs, these made the website looks more interesting and eye catching for their target users. As it looks simple and it does also represent the Japanese culture and their type of business very well.
Remember that online customers (much like conventional customers) enjoy having their voices heard.


However, if you have a more technical-orientated website aimed at engineers, a more formal tone might be employed. If not, that’s ok, your website can still help by providing detailed information about your products (or services), and why anyone would choose them over your competition. Amazon always shows a clear call-to-action next to a motivating offers with their landing pages. Sermo is a physician’s network that recognizes through roles the different types of doctors who visit Sermo for a variety of reasons. The subject of Search Engine Optimization (SEO) is fundamental to creating a great website.
Make sure when you set up your blog the URL tracks back to your website like it shown below. In addition, the new website gave GOOD the ability to host all magazine content — both current and archive issues — free of charge. It’s a new level of transparency that allows people to explore their voice and the content they enjoy. They used back colour as a background, and red and white for the text font, which make it more easy to read and more visible. You can also point people towards where they can buy the products, and make it easy for people to contact you with questions.If you’re looking to increase sales, it’s important that you provide as much information as possible about your products or services – whether you’re going to be selling them online or not.
Many sources say it costs 6 to 7 times more to acquire a new customer than keep a current customer. Curabitur scelerisque, nulla et facilisis fringilla, sapien elit auctor augue, at porttitor ipsum nibh faucibus ligula. So instead of commenting, a user responds with their own post and another user can respond to that post. Moreover, they used monochrome scheme for the background images as there are dark blue and light lighter blue and also used of gradient to highlight on logo area. Using Predictive Analytics 52 How Virtual Reality is Transforming Shopping 33 Image: GDPR: Do You Know What Data Protection Breaches Could Cost You?
Remember, you need to cater to customers at all stages of the buying process, and the more information you provide, the more likely they’ll be to keep your product or service in consideration at later stages of their decision process.Attract StaffIf you’re looking to attract staff, it would be a good idea to have a “Careers” (or similarly named) page on your website that explains the perks of working for your awesome organisation. That’s a lot to put at risk when you think about the inconvenience you may be costing your best customers who have to skip pop-ups to get where they want to go. And so on … creating a dialog that can splinter-off into sub-conversations and ultimately allow for a child post to become more relevent (in a certain context) then its parent. This page could also link to current job openings (whether they’re on your website or SEEK, MyCareer etc), and encourage anyone to apply even if no positions are currently being advertised. Some companies even put up a more noticeable menu item “We’re Hiring” when they have a job opening.Improve Your ReputationThe internet makes it easy for a potential customer to research your company before ever contacting you. The high contrast colour of dark text with lighter background, which makes the text looks more comfortable to read.
As a freelancer, I get lots of enquiries for small-budget websites, most of which can’t clearly articulate WHY they need a website, other than to check it off the list.
Even at Bluewire Media, a high-end web strategy company, the “Website Goals” section of our getting started questionnaire is all too often left blank.But this just won’t do.
And how should you go about setting them?Start with your business goalsA good place to start is with your overall business goals. For example, Bluewire Media offers a free Ebook to anyone who subscribes to our newsletter.
The more enticing your incentive is, the more sign-ups you’ll get!Generate LeadsA whole blog could be devoted to covering ways of generating leads online, in fact there is already at least one very popular one; the hubspot blog is devoted to “inbound marketing” (a term they coined). Inbound marketing is an online lead-generation method that focuses on attracting potential customers (leads) by creating content that they will find useful.The hubspot blog is itself an excellent example of inbound marketing. Grow to 100 staff in the next 3 yearsNow these might not sound like website goals, but they’re certainly things that a website can help you achieve.
Hubspot have a software suite (called hubspot) that helps marketers generate and nurture leads online.
By constantly publishing content and resources on their blog that marketers find useful, they are attracting potential customers to their website.
Attract high-quality staff.What we’ve just done has probably already been the difference between having a ‘Careers’ page (if not a whole careers section with job listings) and not having one. This is a good post to get started with.The second step in online lead generation after creating fantastic, useful content, is to capture those leads. We also now know that we need to figure out what we can do on the website to increase sales.Of course, not every business goal can be assisted by a website, and not every website goal will be related to one of your specific business goals, but business goals are a good starting point.
A good way of doing this is to publish a downloadable resource (for example an ebook, template, checklist etc), then require at least a name and email address before allowing the resource to be downloaded. You now have the names and email addresses (at least), of a whole lot of potential customers. Just setting some simple end-goals could make a huge difference not only to the look and functionality of your website, but also to the return you get on your investment.




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