November 1, 2013 By the Foodies Leave a Comment Five Guys Burgers and Fries with a milkshake, I can’t think of any single addition to the Virginia based burger chain menu that would have a more profound impact on their bottom line. In the tradition of only focusing on a small menu the milkshakes only come in Chocolate, Vanilla, and Strawberry and judging from the picture below they look at least half way decent.
Mike Ruffer, a Five Guys franchise owner who operates eight of the chain restaurants in the Durham, North Carolina area, has decided to join the restaurant industry’s war on health care reform, claiming that the additional costs of providing his workers with health care coverage will raise the prices of hot dogs and burgers for customers who patronize his establishments. Ruffer was the star witness at a Monday Heritage Foundation seminar on the impact Obamacare will have on small businesses. Ruffer initially thought he would escape the law because he created each restaurant as its own company.

To date, these employers’ efforts have not been met with much public enthusiasm, and have even resulted in massive PR backlashes. Chris Smith, owner of the local Five Guys Burgers and Fries franchise, flips some burgers in his downtown location. Chris Smith, owner of Five Guys Burgers and Fries franchises in downtown Savannah, Bluffton, Brunswick, and a new Whitemarsh Plaza location. He is typical of many: Because he has enough full time employees to activate the law, he faces either coughing up the money to provide health insurance or paying a fine of up to $3,000 per worker. Employers who choose this route are also putting themselves at risk of driving away potential employees who would rather take jobs that offer more robust benefits, as the vast majority of employers plan to keep offering health coverage plans under Obamacare.

The idea is that the best marketing is to give customers a good product, and the best way to ensure a good product is to reward good employees.“We want word-of-mouth and repeat business,” Smith said.
Customers can get a drink, ketchup and a table, eat some peanuts and the food is ready.• No Five Guys’ restaurants have drive-throughs, and they never will.

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