As you’ve probably heard, having a website is no longer optional for practitioners… or ANY business. Google uses computer algorithms to decide which websites are displayed when someone searches. Google organizes websites based on “search terms.” Search terms are what people type into Google when they want to find something. If you are a Hypnotherapist in Chicago, then the most important search terms to keep in mind are things such as “Hypnotherapist in Chicago.” Because the people searching for that term are looking for you.
To find the search terms that are most important to your business, you can use the Google Keyword Planner. Just make sure that each article is specifically about one of the search terms that matters most to your business.
On-Page Search Engine Optimization (or “SEO” for short) refers to the things you can change on your website to make it more likely you’ll show up when someone searches on Google. The most important thing you can do for On-Page SEO is having quality content on your website… that is relevant to the people who visit your website. For example: if someone comes to your website looking for a chiropractor, they should only see things related to that.


On April 21st 2015, Google updated their algorithm to REQUIRE that your website is “mobile-friendly.” If your website doesn’t display nicely on mobile devices, your website will be very unlikely to show when people search for you on Google. And since statistics show only about 20% of businesses have a mobile-friendly site, this is going to be a big upset for a lot of people. If you’d like help with any of this, I offer free 20 minute consultations for practitioners. You can simply put the IP address of that website in the address bar of your browser and it will run perfectly. With each passing year, more and more consumers are looking online for local businesses BEFORE they are willing to call and schedule an appointment; some sources even estimate as many as 90% of all people. If your website doesn’t show up when they search for you, they’ll never even know you exist. These algorithms automatically comb through websites and find the ones Google feels are the best. For example: somewhat might type “great restaurant in new York” or “baseball glove for my son”. So, you’ll want to make sure your website is the best one for the search terms that people use to find you.


It’s critical, though, that you only get backlinks from websites that are closely related to yours. They shouldn’t see unrelated e-books for sale, or anything else that isn’t directly related to what they want. The good news, though, is that you can take some simple actions to make sure people find you on Google. So if you can understand what Google wants… then all you have to do is simply provide what they want on your website… and you will be more likely to display when people search for you. If 10 other websites are voting for you (linking to your website)… and then 10 more start voting for you… you’ll be more likely to show up when people search on Google than you were before. It’s important to learn how to get more website visitors and therefore, clients, from Google.



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