Gamification is the use of gameplay rules and mechanics to improve your site’s performance.
In simple terms, Gamification adds competitive or challenge-based aspects to your site and content. This article discusses some of the methods that you can use to gamify your website, the rewards that you can offer, and the psychology that underpins gamficiation so you can understand why it is an effective strategy. If I can offer one piece of advice about gamifying your site, consider this: Gamification is all about capitalizing on the fact that people love being recognized and being rewarded for their accomplishments. Badging is rewarding your site users with unique social status symbols for accomplishing the tasks that you lay out. While there is some intrinsic sense of accomplishment for achieving a new rank, remember that people are social creatures, and we love to brag. The second reason is that gamification can vastly improve completion of tasks on your site that typically see little engagement like filling out forms or surveys.
The first thing to consider before implementing a Gamification strategy from your site is what your site stands to gain from gamification.
You do know your own site goals best, and typically, there are a few kinds of sites that could gain from a gamification strategy.
If you’ve decided that your site could benefit from a gamification strategy, try to get feedback before you begin. Think about this: people will trust the word of their friends more than the results of any search on Google or Bing. Capitalize on the fact that news will spread further through immediate social networks faster than any other medium. One of my fundamental rules of the web is that you can gain more from a single Tweet than you can from a multi-million dollar marketing campaign. Now that you understand the basics of a gamification strategy from research and conceptualization through reward systems and sharing, it’s good to understand the psychology that goes on behind gamification.
The reason why gambling and other reward systems are so successful and addictive is challenge and an intermittent reward system. What this means in practice is every time there is the possibility of being rewarded for any action, the reward should be increasingly difficult to achieve and seemingly random to recoup. Challenge: In order to be engaging and interesting, your site accomplishments need to require certain objectives that need to be overcome.
Intermittency: If you can, build in a reward system that provides intermittent, or unpredictable rewards.
If you’re looking to integrate Gamification in your site in a serious way, it may be worthwhile to recruit professionals.
This site details some of Brent's exploits and is a great spot to learn about his professional skills, experience and ambitions.
Changing your product based on customer feedback not only creates loyalty, but empowers your customer.


This week, TRIAD will be attending the Fire Department Instructors Conference (FDIC) in Indianapolis to support one of our clients, Sutphen, Dublin, Ohio.
The California Family Reunion Committee wishes you and all our loved ones good health and happiness!
Hotel Accommodations a€“ As a reminder, reservations at the group rate for the a€?Madrid Family Reuniona€? are to be made by June 29, 2011.
Using the same reward systems and challenges that make Super Mario so popular, you can make the visiting your website just as addictive.
As users accomplish the goals that you lay out for them, they reap rewards, reinforce valuable behaviors, complete tasks you lay out and share news of your site with their social networks. You can increase user visits and time spent on your site, earn greater advertising revenue and receive greater public exposure. If you can provide users with a satisfying way to help them establish their unique social identity and share it, you will have your site visitors hooked, spreading the word about your site, and engaging with your site the way you want them to. Badges are typically displayed on your site’s user profiles or are published to popular public social networks like Facebook. By that, I mean reward users with badges that correspond to the challenge that they completed and the kind of site that you’re operating.
As users accomplish increasing numbers of tasks or overcome challenges, the higher level that they will achieve. Let people share their with their social networks, or use other methods of social recognition like leader boards. Like any currency, however, you need to ensure that users are able to exchange their currency for worthwhile goods or services.
Set public challenges for your site users to complete and watch how your visitors scramble to come first. Like you were playing chess, you should be planning out all of your moves, thinking about how your users are going to react and always keep your end goal in sight when employing a gamification strategy. There are numerous rewards and advantages to employing a gamification strategy, but it is also an enormous commitment of time, energy and resources. Be aware of the fact that a failed gamification strategy may not only sour your site for your existing audience, but it may also deter any new site visitors. If your goal is to increase social media awareness, provide easy to access social media sharing options.
So give your site users the easy opportunity to share their successes on your site through social networks like Facebook and Twitter.
He has moved the account of his adventures into the digital sphere since his last books are showing a bit of wear.
Additionally, many sites have gamified tasks that usually see limited completion by fickle web audiences, like completing surveys, completing forms, reading extended site content and giving you valuable feedback. The appeal of badges is that they recognize users’ accomplishments and offer social status.


Rewarding users with a pirate badge when your site is about ninjas is just, well, not rewarding.
Typically, higher levels become increasingly difficult to attain, making users work harder and engage with your site more to continue ranking higher. Leader boards are public lists of site members who have achieved your site goals, published with the explicit intention of rewarding your most engaged members with prowess and encouraging other members to compete.
Most sites offering virtual currency have a wide variety of items or privileges users can buy as they complete your desired site tasks. If you can make the content on your site rewarding to complete, you’ll see your repeat site traffic and completion on typically boring tasks increase drastically. Before jumping in, you may want to consider other methods of engaging with your audience that are less intensive. If you know how your audience is going to react to your concept before you go out with it you can ensure that your concept addresses their interests directly. If your goal is to increase site engagement, consider a leader board and other competition-based ranking systems. If you put a reward system in place, you should be ready to add new badges, rewards and any other credentials specific to your system on a regular basis. The more popular your site and badges become, the harder that users will compete for your badges.
Gamification gives your users a reason to keep coming back to your site and checking in with your content. The more visitors you receive is rewarding – whether for intrinsic reasons or whether your site is fueled on an advertising revenue model.
Set goals are good motivators as well, but random rewards will encourage your users to explore your site further. Centre: Charlie Bennett, Les Griffin (trainer), Harry Oxtoby (trainer), Greg Anderson (treasurer), Jack Armstrong (secretary), Bruce Cambridge (president), Ray Hunt (manager), Graham Seymour.
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