To view the content please help us by clicking on one of the social icons, thanks for everything. In our last post of the authority website experiment we discussed how to buy your hosting and website domain name. Oftentimes one of the biggest obstacles that potential online entrepreneurs face is creating a website. I can’t tell you how many times I speak with aspiring online entrepreneurs and they explain that they want to begin their own website, but they are completely paralyzed by the fear of learning how to create the first website. If you’re like many people out there, you may not be the most technologically inclined person and the thought of creating a website is, frankly, terrifying.
I created a FREE mini course that shows you the first few steps of creating your own money making website.
But the reason why making a website isn’t a difficult task anymore is because technology has made this an incredibly easy process.
The thing that most people don’t realize is that the majority of websites out there are built using a website theme. I know that this may be hard to understand if you’re hearing it for the first time, so let me first explain by introducing you to one of my favorite websites called Themeforest. As of right now I have developers who will work on any of my websites, or my client websites, for $15-$25 per hour. It makes it so that you know that your developers are actually working on your website and not charging you a high amount for a really simple task. Although I already mentioned some reasons why I always tell people to use website theme, I think the most important thing to understand is that it will decrease the development cost of your website substantially. Sure, you could tell a developer to create something from scratch by hiring a website designer to create multiple mockups. You can also use the Thesis Theme as mentioned above, or you can even use free themes if you’d like, but I assure you that you get what you pay for in this case. In terms of selecting a theme, the most important thing in my opinion is to make sure that the theme itself is responsive.
After you’ve chosen a theme that you feel is good, when you want to do is click on the live preview area. When you click on this area, you’re going to see exactly what the theme will look like if you customize it to its fullest. By following this process, you can quickly and easily install a theme on your own WordPress domain and have a new look in seconds. Most people think that in order to have a successful website you need to blog constantly in order to get traffic and should spend all of your time writing blog posts. Stay tuned for the next one, I officially launched my authority website already and I’m already ranking on the first page of Google for MULTIPLE terms.


Get a FREE Mini Course?Month-after-month I have a Website that continues to make me money without any work required. If you want your site visitors to make a purchase, sign up for your email list, complete a survey or convert in any other manner, you need to tell them—and you need to tell them frequently. When you have a website that has weak headlines, you are at super high risk for people jumping on and jumping right off because they simply aren’t finding what they’re looking for at a glance. If people write testimonials for you on Facebook, LinkedIn, wherever it might be, get screenshots and put those on your website. When it comes to testimonial formatting, know that people eat up video testimonials!  Get those whenever you can.
There are loads of other tactics you can use to make your website generate more leads and convert more browsers into buyers for you, but this is enough to start!
Aside from thinking that the actual process of doing so is near impossible, the bigger issue is that people usually have no idea what they want their website to look like.
A website theme is a customizable template that you can use which gives you a main layout, but allows you to change colors, images, content, and more.
Basically this is a marketplace where you can purchase pre-built themes specifically for WordPress and install them directly into the WordPress dashboard.
Now, I know, you’ve probably heard of Elance multiple times before and you may or may not have ever tried it, but I can tell you one thing. If you try to get a highly skilled developer with the same capabilities in the United States, you’re going to quickly find that they cost at least $60 per hour. This is a tool that will randomly take snapshots of your developers screen and you are then able to view them for every hour that they worked. But the problem here is that you are first going to have to pay that website designer to create the look of the website, and then you are going to have to pay a website developer to code everything correctly. In fact, if you have been on the fence about one of my other favorite products called Thrive leads, you should know that for an extra $50 you can have access to Thrive Themes which is their prebuilt themes marketplace. Scroll over it, and then you’ll see a drop-down with multiple choices of the types of themes available. While creating content is important, there are other strategies that you can use to get this done and I will disclose them in my next post. It needs to be in big, bold letters front and center on your homepage so your site visitors can decide in two seconds or less if they want to stay on your site to learn more about what you can do for them. Pepper call to action messages throughout your site—in the middle of the page, on the sidebar, at the bottom. They don’t have time to read lengthy copy and they’re probably just not going to do it—even if they do have the time. Did you know 51% of internet usage is through a mobile device compared to 42% on a desktop?


You can honk your own horn all day, but people are accustomed to tuning out your own sales pitch. Implement these six ideas and when you’re ready for me, holler and I’ll pass along the next set of tips. This is a common stumbling block for most online entrepreneurs, so pay attention and you’ll definitely learn some good things here. There are plenty other premium themes out there such as the Thesis theme, but that comes at a premium cost.
At the time of this writing, website visitors will come to your website at a split of usually 60% desktop, 30% mobile, and 10% tablet, but mobile and tablet continue to grow and eventually I could see desktop websites being the minority.
It gives you an idea of what your website is capable of looking like if you have the imagery to support it.
Not only that, but I feel comfortable in disclosing my ACTUAL authority website in my next post as well so I am really excited to do that too. After all, what’s the point of having a website if it’s not helping you grow your business? If you don’t have the opportunity to grab video testimonials, take the testimonials you’ve received via email or even document those received on voicemail. Keep in mind that what you are going to see here is the main framework of the website, but you’ll need to insert images and content to make it look similar. Be sure to use benefit-driven headlines—meaning tell the reader how they’re going to benefit if they read more, click your link or buy now. Unless your readers are totally and completely captivated with everything about your product or service, most will simply scan your site to see if you can solve their problem. I say “temporarily” because while the plugins I’ve reviewed are better than nothing, they still leave a lot to be desired.
Your headline needs to promise what they’re going to get and then of course, you’ve got to deliver!
There is no point whatsoever to having a website if it’s not generating new leads or converting sales for you.
It doesn’t have to cost you a lot of money—there are tons of responsive themes that are actually completely free! If people aren’t clicking your buy now button, giving you their email address, signing up for a free trial, emailing to set up an appointment with you or things of that sort, you’re leaving money on the table. When all is said and done, you’re trying to appeal to all different kinds of people in all different kinds of ways and you want to make it super simple to take action with you.



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