Every webmaster wants to know “how to make a website sell more”, with 60+ hours of research and 9+ years of experience in online marketing area, FATbit has compiled this 101 actionable points to help you in engaging visitors, improving sales, and making the right impact. You should definitely diagnose your website against these 101 points.
Neat and organized website architecture – If your web design lacks balance, details, white space or has too many distracting backgrounds, it certainly is going to hurt a visitor’s eye. Font type and size should be planned keeping in mind your target audience’s age and personality and the nature of your business. Your website color combination should be planned keeping in mind your target audience’s age, gender, maturity, personality and purchasing power.
Carefully Chosen and Professional Quality Stock Images that add value to the content should be used. Use a header image that attracts attention and gives the viewer a gist of what is being talked about in the entire page. No registration at the doorstep – Registration requirement would turn your visitor off right in the first place. Clearly separate the advertisements from main content – The website can have ads if you want them as a source of revenue but they should be clearly detached from the main content. Avoid being too Flashy – Flash websites aren’t popular anymore; search engines aren’t seconding it either. Take down the splash screen- For those who are not aware, a splash screen is the first page of a web-site that doesn’t provide any actual content. Get rid of irrelevant animated graphics- Do not use animated text and graphics till they actually add value to your content.
Resolve technical Issues– If you make people land on one of your pages that show some Server Side Scripting Error or Server error instead of the data that was supposed to be there, your website would certainly have a high bounce rate. Do not have any auto play videos about your service or in the form of an advertisement from a 3rd party on your page. External links should not open in the same window You only have few seconds to engage your visitors, so don’t give any external links that redirect them to another page.
Optimized for mobile devices –Internet content consumption is rapidly shifting towards portable devices.
You should always have an acknowledgement after any type of conversion, whether it is in the form of an RFQ, subscription or purchase. Do not break the back button- Make sure your back button is not broken under any situation. All websites focus on a devoting a large amount of space to “Sign up” and “Log in,” but their “Sign Out” option is hidden somewhere in a very small font size or maybe in a drop down list. If you are using the same website for different language speaking countries, your content should be easy to translate for the browser.
Avoid automatic refresh of the content when the visitor is viewing your page like a few news websites.
To improve readability of your site, try to use the same alignment consistently- left alignment is preferable. Competitive Displacement- Clearly tell your customers how you are better than any of your competitors.
Clean the cobwebs on your website – This could have happened perhaps owing to the fact that there hadn’t been any activity in a long time and or the website had almost been abandoned.
Making your website sell online is not an easy task; as it requires a lot of hard work, persistence and perfection to create a website, which delivers optimum experience and lives up to the expectations of your visitors. Give a clear breakup of the difference between the various packages of services offered and hence explaining a difference in the pricing. There should be proper visitor segmentation and product segmentation to cater to all specific needs. Contact Numbers and Tech Support details should be clearly visible on Contact Us page and footer of each page.
Effective Call to Actions- Call to Action that cannot compel anyone to stay back is doing no good. Keep your main heading and text towards the top left corner of the page and your call to action towards the bottom right corner. You should have online payment option on the website if your target audience is Impulsive kind. Checkout process should be having minimum steps and smallest possible SMARTLY programmed forms.
You should have targeted landing pages and not redirect every search query to the home page. Any type of price discount, special offer, limited period offers or bulk discounts should be clearly highlighted. The price should be clearly indicated but in such a way that it boosts sales example Discounts on yearly plans, EMI options, early bird discounts, etc..
Your website should be dynamic to suggest the visitor to view related pages or similar products. Your landing page doesn’t live up to promises– If you wish to target customers through paid ads, make sure that your landing page offers them what has been promised. If you are selling some products online, make sure you have good quality product images on display.
One thing to take note of when we work in online space of any form is that visitors will only convert if they trust you.
Use Guarantees, Risk reversal mechanisms diligently to inform your users about the product or service quality and your liabilities in the case of a default, to increase conversion.
Privacy Policy, Terms and Conditions, contract details, shipping policy, return policy, etc.
Highlight list of your clients, past works in the form of a portfolio, or live demo of a product etc. The moment that you request information is the right moment to provide timely reassurance as to why you need that info. More people buy from you if you have testimonials published on the website from happy customers talking about different reasons to buy from you and how your company helped them satisfy their needs. Have a comprehensive “About Us” page where your visitors can understand your company, its vision, management, values, milestones crossed, financial performance, equity holders, and tie ups with other firms. Introduce a list of your employees so that your visitors can see who is working behind the scenes. While explaining the features of your offering, don’t just list them in a bunch of bullet points. Start a newsletter to update your subscribers about any new event, feature, product launch, and helpful published content, etc. Stay active on Social Media websites to build a network and keep them informed about any events, special offers, products, etc. Add fun elements: People remember how you make them feel, if we make them smile by including some fun element on website. With this checklist of 101 actionable points by FATbit, now you definitely know the answer to this mystic question “how to make your website sell “.
Posted in Conversion, Design & Dev and tagged as make your website sell, how to make website sell, make website more visible, improve website traffic by FATbit Chef. This is not just an exhaustive checklist but a comprehensive article listing helpful tools. Grabbing visitor’s attention and direct to conversion funnel is critical for every web entity.
If your pages are not relevant to the search terms that bring traffic, then, it is a big turn off. Thanks for such an exhaustive post covering almost everything to make a website more effective. At point 21 about screen resolution now days people taking more interest in building a web site in responsive.
Do you mind if I quote a few of your articles as long as I provide credit and sources back to your website?
The latest report by Forbes reports that “Facebook Fans are 41% more likely to recommend a brand and 28% more likely to continue using them.
You create a Vendio store (for free) and then use the Vendio Facebook store app to integrate with your Facebook page or profile. This Facebook store solution is currently in beta and if you set up a store now, you can keep it forever for free. Our Facebook e-commerce solution ranks #1 because we understand that Facebook users don’t like to leave Facebook. The Merch Store app lets you easily post your products onto Facebook to share them with your friends. But before I could turn my blog into a profitable, automated business, I had to learn how to sell. So I learned to overcome my fear of selling — and ended 2015 with four consecutive $10,000+ months. Today, I want to give you the three techniques that took me from inconsistent sales to making more than $10K every month. If you want to sell with confidence, before you do anything else, you need to understand your customers like they are good friends. To sell, you need to know four key things about your customers: their hopes, dreams, pain points, and fears.
Before you start writing questions, think about when you get a survey: What’s the #1 thing that determines if you’re going to answer it? You’ll see I kept most of the questions open-ended so I could capture the person’s words and feelings.
For example, one day I went to drinks with 3 friends, and I started a discussion that went on for more than an hour. I simply asked, “Are you able to control what you eat at night?” This is a pain point I discovered through other research, so I thought it would generate a lot of conversation. After I left that night, I typed our conversation into the “Notes” app in my phone so I didn’t forget anything.
Later I did some research and discovered that the Caramel Cone flavor my friend couldn’t stop talking about was the brand’s #1 selling flavor.
So in a blog post, I called out this ice cream and talked about how, even though we try to control ourselves, something happens at night that removes all logic.
This level of detail makes your readers feel like you understand exactly what they’re going through. One last note: If you can’t think of anyone to talk to, look for Facebook groups that match your target audience. Though it’s not as personal as surveys and interviews, you can learn a tremendous amount about your target audience with online research.
You want to look for the same four things you ask about in surveys or in-person conversations: their hopes, dreams, pain points, and fears.
Again, look for overall topics that keep appearing and also document the exact words and phrases you see over and over. For Amazon in particular, Tim Ferriss recommends that you read 3- and 4-star reviews, as those have the most insight about what the reviewer liked and didn’t like. It’s helpful to record these reviews in something like an Excel document and highlight the key terms you see and want to remember. After doing online research, I found that people said that they needed more tactical information to help them eat healthy.

Because of this research, rather than creating a $9.99 ebook, I sold a $5K premium coaching product.
You can tell the stories that you capture from others through your research (steps 1 and 2 above).
Since I live near New York City, I often heard women talk about feeling out of breath when they climb the subway stairs.
After a recent trip with my daughter on the subway, I noticed how energetic and light I felt as I walked up the stairs. One of my new clients even told me that she decided to work with me because the story about walking up the subway stairs resonated with her. The final change I made to my copywriting was to stop writing about the “how” and instead write about the “why.” This is another lesson I learned thanks to Zero to Launch. When you focus on why someone wants something — what’s driving them to go after their goal — you persuade them that it’s worth changing. Craft your sales page like this, and — because you talk about your readers’ wishes — they will likely click to learn more about your products.
Genuine selling starts with truly understanding the needs of your clients through surveys, conversations, and online research. Nagina Abdullah is a weight-loss coach for busy women who work 12+ hour days and have unpredictable schedules. Your website is the primary point of contact with your event and is your most important marketing tool. If you care about selling more tickets, attracting exhibitors and bringing in sponsorship then you need to have your eye on your most important marketing tool: your event website.
Do you have a website that will attract attendees and compel them to invest their time and money in your event? The loser’s website is sloppy, unattractive and most people won’t waste their time reading the content.
There is nothing inherently wrong with this cookie-cutter approach, especially if you have found a formula that works.
The functional website has really got to grips with the fundamentals of good website design. The functional website will certainly be adaptive, meaning it will look good on all screen sizes and devices. The social website taps into the fundamental human need to communicate and connect with others.
The social website includes lots of ways for people to participate and makes it easy for people to like, follow and interact. The social website is constantly talking to its visitors, pushing out fresh content by way of news, tweets and a blog.
A word of warning: If you decide to create a social website you must be prepared to invest the time and energy into keeping the social buzz alive.
Last week I found myself sitting at my desk trying to decide whether to spend $1800 on a conference ticket. Chip and Dan Heath in their book “Made to Stick” outline a series of principles for having creating “sticky” content. I think listing all the available methods of selling is not productive, but if you are interested in knowing other ways of selling, think of telemarketing, infomercials, mail advertising and the likes. To create a work of art, you need talent, but to make money out of art, you might just need a smooth internet connection. Like Natasha, there are millions of artists who make a decent amount only by selling their artworks online. Amazon–Being currently the largest directory with respect to online stores, Amazon has also turned itself into one of the most popular and the largest retailers. ArtPal– Being completely free along with no membership fees, ArtPal is yet another hit-point that you definitely must check out if you are looking for ways to sell your art online. Artsy– Artsy is a massive online gallery that seeks to make art reachable to almost anyone. Artist Rising-Offering both free as well as premium account, Artist Rising is an online platform that brings forth thousands of artists under its head. Art Fire– If you are an artist who excels in crafts and other kinds of handicraft items, Art Fire has to be your destination. ArtPlode–If you want to know how to sell your art online with no commission lagging behind, Artplode should be your thing. So, this was the ultimate list of sites with the help of which you can easily sell your art online.
Enjoy the post… On coming across a website for the first time, online users skim through it quickly, and if it doesn’t meet their expectations, it is abandoned within seconds. Do not use easily available templates that will make you look like a clone of the many other websites already online. Your header must include what your users will get and also assure them that they are on the right page. By choosing wrong keywords you are bringing in traffic to your website via PPC and SEO but you are bringing them to either a wrong landing page or not presenting them with relevant information which they came looking for. Restrict the amount of content to the main propositions that you want to communicate about yourself (logo, tag line, services offered, USP). It is a big disappointment for a person to land on a page that says “Under Construction” or “Coming Soon”. They are there to offers visitors some kind of information like what the website is about, to choose the language or their broadband bandwidth, etc. They take a long time to load and might look like an immature attempt to grab attention of your visitors. The top 5 points that you want your user to know through the page should be communicated above the fold followed by a CTA to boost conversion.Web users spend 80% of their time looking at information above the page fold. Make sure your visitors easily find what they are looking for like other related services, contact us page etc. Especially for long web pages, the footer should also include contact information, link to the blog, Social Media links, Privacy Policy, Return Policy, Legal Disclaimers and a link to the home page. If you must have external resource links, make sure they open in a new window and not redirect the user off your site. It is thus highly critical to ensure that your website is also optimally designed and optimized for smaller screens of tablets or smartphones. Follow the same font, colour scheme and layout pattern on all the pages, ads, landing pages, etc. For example on an ecommerce website, product results under every category are listed on multiple pages with each page displaying only 20 products at a time.
All the benefits that you state or the information you deliver must be directed towards your reader.
Refresh your look and content from time to time to appeal to the visitors as well as search engines. And we are almost halfway through the article but to be fully equipped with all the tools and techniques on how to make your website sell keep reading and get more valuable insights! Simply copying content from other sources is not only bad for SEO but also adds no value for your visitors. Visitors should be directed to the next step in the conversion funnel with appropriate and carefully planned CTAs. Being one of the most important aspects of a landing page, your CTA should prompt conversion. According to the Gutenberg rule, your eyes scan the page from the top left to bottom right. Example: If the visitor left his cart abandoned, you should mail him his cart and also suggest similar products and remind him to complete the transaction. Your landing page should be dedicated to a single cause and should not have any outbound links. Use techniques like Cross Selling (displaying ‘people who bought this item also bought’) and Up Selling (in which visitors are shown similar but more expensive products than the one in view) will surely improve sales by at least 4%. For instance, if visitor has left the signup form incomplete to study some other page, reminding with a tiny message could bring back lost lead. For example if you have promised a 30% discount on a product, make sure you fulfill that and make it prominent on your landing page itself. Don’t forget to provide ZOOM option also, that helps users in convincing himself that he is making right decision. So you just have to push them through the to-buy-or-not-to-buy psychological barriers to get more conversions. Build credibility by having a 100% bug free payment gateways and all other security checks. Publish from time to time about your star performers, your work culture, and various events at your workplace.
The feedback could be collected through a short survey that you get filled after any form of conversion.
This will help establish your brand name, share your expertise, bring traffic and engage visitors. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible.
Count on the invisible reporter for detailed analysis based posts, new service additions, and other brand related updates. This is very well researched article with 101 actionable points to improve conversion of a website.
I personally think that giving a visual touch to your website works better than text arrangement but search engine benefit would be limited that way.
Website usability, accessibility, creativity, neat architecture, header images etc are all valuable from conversion point of view. I’m really impressed with your writing skills as well as with the layout on your weblog.
I absolutely enjoying every petite bit of it and I perhaps have you bookmarked to try out new substance you post.
When you launch a store, you join Payvment’s huge network of 60,000+ stores and get into our Facebook-wide shopping cart system that waves goodbye to abandoned shopping carts. In addition, you can easily spotlight other designers and showcase products from other Zazzle artists.
Oodle Pro, launched earlier this year, enables local property managers, real estate agents and car dealers to join the conversation by adding their identity and reputation on Facebook and Twitter to their local listings.
You sell them on what TV show to watch next and what restaurant they absolutely need to try. Second, you’ll get the exact words to use in your copy so that your audience will listen to you.
You can learn as much from a 1-hour interview or conversation as you can from 100 survey responses and weeks of online research. Take notes as they talk, or, if you have a good memory, record the conversation in a document after. My friends starting talking over each other about how they sneak to their kitchens at night to get peanut butter and chocolate.
When you notice that a certain word or phrase keeps popping up, use that in a blog post, in an email, or on your website.

Although I had only a very basic website, I made my first $10K a month after launching the program. Once you can make your readers feel like a friend, grab their attention, and inspire them, they’ll crave more content and also the products you have to offer. Do you have a group of people you know, a FB or online group you’re in, or a posting site where you could ask people to complete it? Until the day that your event actually starts, your website is the face of your event and is the primary place that most people will go to when they need information. In fact, research has shown that people make up their mind as to the quality of a website within the first twentieth of a second of hitting the landing page.
For organizations with a captive audience or where your attendees don’t actually want change, a familiar website can be comforting and reassuring. This is a modern website which will often take a minimalist approach, using simple pages and lots of white space in conjunction with a single eye-catching image. There will be a prominent ‘register here’ button and a very straight-forward online registration process. One of the top reasons people attend events is networking so anything you can do before, during and after the event with your website to improve networking is going to add value.
It will often show who is attending and provide an online community portal where attendees, sponsors and exhibitors can meet each other.
The social website makes use of the fact that your attendees are your biggest champions and uses the power of the social web as a marketing tool. The social website requires constant attending to because if the community is there but no-one is talking then the outcome is counter-productive. On the day of the early-bird deadline I visited the event website at least 10 times trying to decide whether to hit the ‘register here’ button. They assert that to create great content you need to hit the following notes: simplicity, unexpectedness, concreteness, credibility, emotions and stories. There is traffic there daily and setting up a market stall there will drive traffic to you.
Having resources to different sites and social media websites, each of these artists not only has charted a career out of what they love, but has actually been quite successful in making some big bucks. By creating a massive platform, Amazon has made it a lot easier for literally anyone, to make money out of selling anything. Being the largest auction site, eBay has a separate art section wherein you can sell your art absolutely easily. Selling uncountable works of art from thousands of artists, scattered in every part of the globe, Artsy makes the idea to sell your art online perfectly possible.
With more than 70,000 registered artists, offering over 400,000 art work, Art Rising includes multiple genres like architecture, beach, fashion and places, thereby letting almost every kind of artist to make some real online business. From handmade jewellery to shoe bags, anything that’s homemade can be easily sold in Art Fire. Under Artplode galleries, you can easily find multiple dealers, collectors and artists listing their multiple pieces of art.
We have helped thousands of netizens to have a passive income online just by sitting at Home.
If losing your treasured customers due to this haste of seconds is your biggest nightmare then learn about the tips to make your website sell and play safer with FATbit expert’s recommendations.
Modular designs might be the latest trend, but if not executed with enough design expertise, can be very confusing for your visitor.
Loading speed matters not just for your website visitors but for your Search Engine Rankings also.
But if used effectively pop ups can turn out to be an impressive option for increasing conversion. Surely have Content Filters (like brand names, price range, model numbers), so that a visitor can gather only what is relevant and does not have to painfully scan through all the pages. For instance, if you are writing a heading for a website design company, which is looking forward to market itself, it would be “Design and Optimize your website to sell more” instead of “How can I make my website sell more”. Try to break your text into smaller blocks so that they do not cover the entire width of the page; that makes reading it very difficult.
Phrase them such that they appear as a solution to your customer’s problem and not a product feature.
Example: BungoBox has clearly differentiated itself from its competitors on the basis of price. Rather than just writing down your statistics, show them visually in a graph to be more impactful. If it incites anxiety and doesn’t reduce it, doesn’t create urgency, doesn’t solve a purpose, isn’t simple or concise, there is certainly something you must do to fix it! When you have an arrow as a part of your CTA, it communicates that this button is more important than the surrounding headings, text and images. Tools: Tools like getresponse and aweber help you easily draft newsletters and run successful email marketing campaigns for your subscribers. Here are some extremely useful tips that will prove your website legitimate and trustworthy and help you earn more money from your website.
This will also give your visitors an option to leave their opinion and comments and build your authority in the industry. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date.
Anyway keep up the excellent quality writing, it is rare to see a great blog like this one today.
Your friends can show their support by adding the app and showing your products on their profile. I simply wanted to help other women feel like I did after losing 40 pounds: energized and confident. Your website is your eyes, ears and mouth and your attendees, sponsors and exhibitors will be judging your event on the basis of your website. Literally in the blink of an eye, your potential attendees have made a decision as to whether they like your website and by implication whether they are interested in your event. This may feature a picture of the new destination city and updated event details but in terms of layout and content will be pretty much the same as all the years that have gone before.
The site will be supported with good event planning technology and is efficient, up-to-date and easy to use.
However, the social website takes this one step further by creating an environment in which your attendees, sponsors and exhibitors feel like part of something bigger.
It may even provide rewards (such as lower registration fees or community recognition) for the most activate members of the community. Creating a sell-out website takes time, creativity and intellectual effort because what is required is not just powerful graphics and solid functionality, you also need to have great content. She is one of those rare artists who jumps online regularly, only to make more than $50,000, only by selling her art online. If you too are an artist and want to make money with your forte, check out below how to sell art online and make big money out of it.
In this large e-commerce site, to sell your art, and to ensure maximum bid, apart from putting your works online, you need to stay connected with the other present artists in your respective industry.
From folk art primitives to textile art, eBay includes almost every possible genre to ensure a thriving art online business. Featuring 350,000 images, including historical, modern as well as contemporary genres, Artsy ensures that any good piece of art gets its deserved price.
Setting the most reasonable rates, you can also ensure a bigger global online market that deals with more than just one kind of art.
From Russian art to pop art and from surrealism to digital, ArtPlode lets you sell your art online with prices ranging from $50 to even a whopping $4000. The Online Money Making ideas guide Published on our site acts as an excellent resource for all the opportunities available on Internet that covers both beginners as well as Advanced users.
Your unique product or service will get a chance to impress only if website leaves a positive impression.
It should be informative and reflective of company’s business field, values and achievements. Did you answer the questions they might want answered as soon as they land on your website or the landing page? In short, call to action is indeed a very significant parameter that decides whether people stay or stray! This tactic should not be used more than once on a single page (especially a landing page). Place a link of Privacy Policies and Terms of Use on such forms where you are asking for personal info from the users. Use Verisign Seal, McAfee Seal, TRUSTe mark etc to reassure your visitor that your website is secure. Charge them a reasonable amount when they are in trouble, don’t take advantage of the situation. The emphasis is on clarity and making it easy for people to find the information they need in the shortest possible time. I couldn’t connect the dots of how they were going to deliver to me the education and connections I was looking for. Amazon is also available in most of the countries; which makes your art visible and open for sale on a global platform.
People do not mind giving away their personal info if they are getting some benefits in return. In addition, you can enter your Zazzle username and password on the setting page in the app and receive a referral payment on any sales you generate if you are a part of the Zazzle Associates Program.
But it’s also because you know them so well you can make valuable recommendations — aka, offers. It didn’t convince me it could deliver value and with some reluctance I eventually closed my browser without registering. You can even sell your originals and can also use their Print on Demand service which is absolutely free of cost. To stay updated on professional insights and industry best practices, it would be helpful if you subscribe to the following: Conversion-Rate-Experts ConversionXL Marketo Moz FATbit Their blogs are a great resource to learn more about conversion optimization and internet marketing.
For making a lasting impact, it is important to keep in mind visual as well as functional aspects. Was the event going to be worth the $4000 investment (including hotel and travel) or would it be a disappointment? The points that roll in this list will equip you with the jargon of optimizing website to improve sales and increase online visibility. While undertaking design and development work for our clients, we always keep above points in mind to ensure real business benefit. All you need to do is making an action in the given direction for witnessing a notable change in your conversions. These tips to make your website sell will certainly save a lot of your time on research and will directly give you a well thought out action plan to implement.

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