If you want your site visitors to make a purchase, sign up for your email list, complete a survey or convert in any other manner, you need to tell them—and you need to tell them frequently. When you have a website that has weak headlines, you are at super high risk for people jumping on and jumping right off because they simply aren’t finding what they’re looking for at a glance. If people write testimonials for you on Facebook, LinkedIn, wherever it might be, get screenshots and put those on your website. When it comes to testimonial formatting, know that people eat up video testimonials!  Get those whenever you can. There are loads of other tactics you can use to make your website generate more leads and convert more browsers into buyers for you, but this is enough to start!
For about two years now, companies operating out of Ontario have had to comply with the Accessibility for Ontarians with Disabilities Act (AODA).
Other provincial jurisdictions have similar requirements, and most, including Ontario, rely on the Web Content Accessibility Guidelines (WCAG) developed by the not-for-profit World Wide Web Consortium. Potential for greater return on investment – More people interacting with your site means more business, so it’s in your company’s best interest to ensure that the 13.7% of the Canadian population who have a disability can view and navigate your website with ease. Better experience on mobile devices – A well-designed, accessible website will look much better to users using phones or tablets to surf the web. Potential for higher search rankings – The additional information you add to your site to make it accessible to people with disabilities also makes it easier for search engines to understand and properly index your content, giving your pages a boost in organic search performance.
There are a number of ways you can determine the degree to which your website and content may already meet WCAG accessibility standards.
An automatic assessment using evaluation tools that identify a wide variety of accessibility issues. A manual assessment by the people working on your site or contracted web experts who will identify issues missed by an automated approach. Using assistive technology, such as a screen reader, while browsing your site to make sure that people using such tools are not encountering difficulties that you can’t see. Some of the most common accessibility barriers are easy to avoid, and doing so is the natural outcome of thoughtful website design and content development. Provide captions and descriptive text for images, buttons and video content by adding alt text to your image tags so someone using a screen reader can understand what is contained in visual content they can’t see. Similarly, make tables accessible by indicating which cells are headings and rows so assistive technologies can properly present that information to users. Use structured content that is presented in a logical and consistent fashion, and that can be accessed by assistive technologies without losing its meaning. In the same vein, avoid colour schemes that provide low contrast between text and background.
Avoid blinking images that might seem like a good idea to draw attention to something important because they can also trigger epileptic seizures. Use the same evaluation tools described earlier to make sure your new site or refreshed content is now accessible. And of course, as you add new content to your site, make sure it continues to conform to WCAG standards.
Making sure your website is accessible is not just a mandatory requirement in many jurisdictions, it’s also good business – especially if your site drives sales through eCommerce. And because Google places such a strong emphasis on security, they announced in August of 2014 that they would use HTTPS as a ranking signal.
If your site is hosted on WordPress, you can take advantage of a few different security plugins that reduce the odds of a cyber attack. The great thing about plugins like these is that they are easy to install and do the bulk of the work for you. Although it requires a bit of extra effort, it’s well worth it to take measures to make your legal website more secure. About Latest Posts Nick MannNick Mann has been a freelance writer for over five years and has worked with numerous clients. It needs to be in big, bold letters front and center on your homepage so your site visitors can decide in two seconds or less if they want to stay on your site to learn more about what you can do for them.

Pepper call to action messages throughout your site—in the middle of the page, on the sidebar, at the bottom.
They don’t have time to read lengthy copy and they’re probably just not going to do it—even if they do have the time.
Did you know 51% of internet usage is through a mobile device compared to 42% on a desktop? You can honk your own horn all day, but people are accustomed to tuning out your own sales pitch.
Implement these six ideas and when you’re ready for me, holler and I’ll pass along the next set of tips. This applies to websites because access to information and communications must be barrier-free for people with disabilities. The guidelines are a technical standard that explains how to make web content more accessible to people with disabilities. Good style sheets allow assistive technologies like screen readers determine the difference between headings, bulleted and numbered lists, hyperlinks, etc. People with low vision and those who are colour blind will find it difficult to see such text – as will everyone using a mobile device when viewing your site in bright sunlight.
CAPTCHAs, those distorted images of words that users are required to decipher and enter before completing a form, may be difficult for people with vision impairment to use.
You can also ask people with disabilities to test your new site to confirm its accessibility.
The good news is that a best-practices approach to website design and content development will inherently avoid many of the issues described here. In fact, Forbes reports that 30,000 websites are hacked each day — many of which are legitimate small businesses. Migrating from HTTP to HTTPS is extremely beneficial from a security standpoint because your site will utilize encryption, user authentication and take other measures to ensure that exchanged data isn’t compromised.
This means that besides the added level of security, migrating to HTTPS can a have a positive impact on your search rankings as well.
This can be a big problem because predictable passwords can easily be hacked — and all of a sudden the entire security of your legal website is compromised. For example, BulletProof Security offers several types of protection including firewall, login security, database security and so on. You don’t have to be a tech whiz to take advantage of these plugins, and you can beef up the overall level of security on your site dramatically.
In this scenario, it’s much better to err on the side of caution and focus on prevention rather than waiting until an ugly situation inevitably unfolds. He writes articles on a variety of subjects, but specializes in business, legal marketing and tech.
The process BLP used in helping us achieve this was exceptional and we are extremely pleased with the results. Not only does the SEO do a great job at getting visitors to our site, but doing this has also helped our firm get #1 results on Google for our target keywords! I chose Best Legal Practices, as they conveyed the highest level of expertise in legal marketing and were able to explain SEO and online marketing concepts clearly and concisely. As an established business lawyer, I was looking for a basic website that represented my practice well, is easy to manage and optimized for search engines. After all, what’s the point of having a website if it’s not helping you grow your business?
If you don’t have the opportunity to grab video testimonials, take the testimonials you’ve received via email or even document those received on voicemail.
The use of colour alone to indicate that information is missing may not help someone who uses a device that displays only black and white, or someone who doesn’t see colours well. Adding an audio component helps but still defeats the purpose for people with multiple disabilities. This will generate strong passwords for you and allows you to manage your passwords with ease.

Another popular option is iThemes Security, which protects access to important files, schedules malware scanning and offers two-factor authentication to ensure that unauthorized parties aren’t able to log into your site. Be sure to use benefit-driven headlines—meaning tell the reader how they’re going to benefit if they read more, click your link or buy now. Unless your readers are totally and completely captivated with everything about your product or service, most will simply scan your site to see if you can solve their problem.
I say “temporarily” because while the plugins I’ve reviewed are better than nothing, they still leave a lot to be desired. Responsive WordPress Website is a boon to all entrepreneurs looking forward to creating an everlasting impression on their audience. Fortunately, there are several ways to make your legal website more secure and have greater peace of mind. Your headline needs to promise what they’re going to get and then of course, you’ve got to deliver! If you’re using a time limit for security reasons, allow your users to extend the limit if they need to.
Over a period of time, there has been a significant growth in the number of web user available over smart devices instead of desktops and laptops.
There is no point whatsoever to having a website if it’s not generating new leads or converting sales for you.
It doesn’t have to cost you a lot of money—there are tons of responsive themes that are actually completely free! The mobile version of a website helps in bringing in more potential users to the website that are beneficial for a business in long-term aspects.As more and more people are going online, it now becomes the responsibility of website owners to deliver responsive services that can be accessed on all devices and screens. If people aren’t clicking your buy now button, giving you their email address, signing up for a free trial, emailing to set up an appointment with you or things of that sort, you’re leaving money on the table. When all is said and done, you’re trying to appeal to all different kinds of people in all different kinds of ways and you want to make it super simple to take action with you.
And at this point of time, there are maximum chances that you might be reading this article on your phone. This is what getting responsive means and this exactly how a responsive website looks on devices other than desktops.Being a responsible owner, here are some pointers which you must take care of while heading on to get a responsive WordPress website. And, with the help of a responsive website, you can cover a significant number of people in your clientele.
I understand, you might have added features like SEO, scalability, flexibility but wouldn’t it be great if you add responsiveness as a trait too.In this post, you will get to know some useful easy-to-follow tips that will help you to  give your website a responsive layout. These plugins are capable of performing many functions that ease the task of managing the site, its content, display, functioning, and performance.
It would be great if your website content contains images that can be uniformly viewed over different devices, screens, and browsers.
Though mobile screens are getting bigger day by day but it still remain smaller than an average desktop screen. These graphics work finely on desktops but lag when accessed on mobiles.If you are planning to take your WordPress site from just blogging to some other functions like E-commerce, then using such graphics would be a big no-no. Make sure you add only the needed content as the screen size of mobile devices is not as large as the 12-inch desktop screen. More than 50% of mobile visits are now done through mobile devices, hence to mark your ever-lasting impression on web users, hire an expert WordPress developer( In case you are not into coding and other stuffs!) to create an appealing WordPress website which is responsive. Then Be With Thousands Of Those Fans That Are Receiving Our Articles Daily IN Their Emails.

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