We all have visited certain websites that look too cluttered as they have everything in their homepage. In this blog post, I’m sharing some easy tips that simplify your company website and make it more appealing for your potential customers.
If you feel that there is something that does not have a purpose on your website, remove it. When it comes to web design, you should focus on all the design elements in order to gain attention of the visitors. When it comes to colors, don’t blend hundreds of color for the sake of beauty and tranquility. If you want your site visitors to make a purchase, sign up for your email list, complete a survey or convert in any other manner, you need to tell them—and you need to tell them frequently. When you have a website that has weak headlines, you are at super high risk for people jumping on and jumping right off because they simply aren’t finding what they’re looking for at a glance.
If people write testimonials for you on Facebook, LinkedIn, wherever it might be, get screenshots and put those on your website. When it comes to testimonial formatting, know that people eat up video testimonials!  Get those whenever you can. There are loads of other tactics you can use to make your website generate more leads and convert more browsers into buyers for you, but this is enough to start! Previous Previous post: Creating an Effective CV to Get that Job!Next Next post: How to Make Your Application Letter Stand out! A lot of business owners like to add bells and whistles to their website whether they add value or not. They load up on social media feeds, videos, media coverage, testimonials and other content, thinking social proof and the use of modern technology will add to the company’s perceived credibility and trustworthiness. Not the animation that plays automatically, not a Twitter feed, not a feature article in a major trade publication. 44 percent said the lack of thorough contact information would cause them to leave a website.
It can be tempting to force visitors to use a contact form so you can gather more data from prospects. Aside from the fact that many visitors don’t like to fill out forms or pick up a phone, providing basic contact information says more about your business than you realize. Even if someone prefers not to deal with humans, simply knowing that humans exist behind the curtain makes the user feel better about doing business with you.
But contact information, typically considered an afterthought, came in second at 64 percent, far ahead of things like testimonials (27 percent) and social media icons (12 percent). Because relationships based on trust last much longer – and are much more profitable – than transactional relationships. I’ve often said that the most important characteristic of great marketing content is clarity. I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. Have you ever truly defined the content strategy and goals for your organization’s web presence? Many of today’s organizations rely on peer-to-peer influence marketing as a tactic to boost conversions.
Marketers, especially higher education marketers, have the challenge of engaging the younger generations, who have never known life without the Internet. The youngest generation stays constantly connected through various social media networks, so, if you want to be relevant to them, you must be connected through those networks too. Recently, many higher education institutions have experienced success using social media to connect with prospective and current students.
If you don't include URLs to your professional online profiles, hiring managers will look you up regardless.A Augustine tells Business Insider that 86% of recruiters admit to reviewing candidates' online profiles, so why not include your URL along with your contact information? There's no point in including a generic objective about a "professional looking for opportunities that will allow me to leverage my skills," says Augustine. Replace your fluffy statement with an executive summary, which should be like a "30-second elevator pitch" where youA explain who you are and what you're looking for.A "In approximately three to five sentences, explain what youa€™re great at, most interested in, and how you can provide value to a prospective employer," AugustineA says. This is the most helpful for recruiters because they're able to see what you've been doing in recent years immediately, says Augustine. It's helpful for recruiters to know the size of the company you used to work for, advises Augustine. While the company size is helpful information,A including the company description will also let the hiring manager know what industries you've worked in. Under each job or experience you've had, explain how you contributed to or supported yourA teama€™s projects and initiatives.A "As you build up your experience, save the bullets for your bragging points," says Augustine. Augustine says you should never write your resume in third person because everyone knows you're the one writing it (unless you go through a professional resume writing service). Instead, you should write it in first person, and do not include pronouns.A "It's weird [to include pronouns], and it's an extra word you don't need," she says.
It may look neat and concise to display your contact information in the header, but for "the same reason with embedded tables and charts, it often gets scrambled in an applicant tracking system," says Augustine.
Unless you're a recent graduate, you should highlight your work experience andA move your education information to the bottom of your resume, says Augustine.A Never include anything about your high-school years. Every recruiter knows you're going to provide references if they request it so there's no reason for you to include this line.
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This sounds like a pretty straight-forward task, but increasing traffic is probably the hardest part about running a website. Everything seems compressed in a very small space, business information is shove into every corner of the website and there is just too much to display. There must be attention-grabbing elements and everything on the web page must be accompaniment.
Stick to three or four colors to simplify your website and make the layout more visually appealing. Blog writing is her passion and she shares her knowledge and insights on the latest advancements, on-going trends and much more.
It needs to be in big, bold letters front and center on your homepage so your site visitors can decide in two seconds or less if they want to stay on your site to learn more about what you can do for them. Pepper call to action messages throughout your site—in the middle of the page, on the sidebar, at the bottom.
They don’t have time to read lengthy copy and they’re probably just not going to do it—even if they do have the time. Did you know 51% of internet usage is through a mobile device compared to 42% on a desktop?
You can honk your own horn all day, but people are accustomed to tuning out your own sales pitch. Implement these six ideas and when you’re ready for me, holler and I’ll pass along the next set of tips. Thankfully, writing a simple resume that lists all your academic and occupational experiences is simple enough. So if you want to write an effective resume, the following tips will tell you what you should and shouldn’t do when creating a resume. Categorize each page according to work experience, personal details, academic history and personal affiliations. Include references and contact information on all the people that you’ve worked with.
Thorough contact information, as in a phone number, email address and physical mailing address. It can be tempting to force a visitor to call you because you think that gives you a better chance to close the sale.
When asked what information they want to see on the “home” page, 86 percent of survey respondents said “products and services.” Not surprising, considering this was a B2B survey.
But focus on your story if you want to make a personal connection and build relationships with website visitors. Also, I’m a big believer in the theory that says the line between B2B (business-to-business) and B2C (business-to-consumer) has been blurred to the point in which we now have one category – person-to-person, or human-to-human. Simple things like contact information and a good “About” page, core website staples for 20 years, contribute to that clarity. And website visitors – our prospective clients – are the ones whose needs we should be focusing on satisfying. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling.
Naturally, social media is a great outlet for both your organization and its trusted advocates to communicate with prospects. SproutSocial reports that two-thirds of all high school students have used social media and 73% of those students believe universities should have their own social media presence. Most users search for thought leadership topics that they can apply directly to their lives, whether personally or professionally, and where that information comes from doesn’t matter to them.
Blogs are a very important aspect to your site because they allow you to keep your website updated with new content, as well as information and tips about the industry. You can go to the company's "About Us" section and rewrite one or two lines of the description. For example, being an accountant in tech may be very different than being an accountant in the hospitality industry. This can include the money you saved or brought in for your employer, deals closed, and projects delivered on time or under budget. Again, remember that space on your resume is crucial so don't waste it on a meaningless line, Augustine tells us.
Having a website with all these mistakes not only makes it unappealing, it turns-off potential customers as well.
Currently, she is working for Dubai Monsters - a leading web design company in Dubai that offers digital marketing solutions.
After all, what’s the point of having a website if it’s not helping you grow your business? If you don’t have the opportunity to grab video testimonials, take the testimonials you’ve received via email or even document those received on voicemail.
All you need to do is go on Google, look for a template, copy the template and then insert all the relevant stuff about yourself on your new resume. This will allow the person reading your resume to find what he or she is looking for more easily.
If you’re applying for a particular job that emphasizes experience over academic background then you should edit your resume to emphasize what is required. References add prestige to your resume, and you’re more likely to be hired if you can show certain credentials about your previous jobs and projects.
I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions.


But, regardless of industry, size, or geo, one universal objective is conversions (aka enticing users to follow through on a call to action that benefits your organization in some way).
By adding elements of social to all initiatives, especially your corporate site, you empower visitors to become brand advocates. Providing them with the answers that they need makes you a reliable source for their self-education and can lead to repeat visitors. Especially in higher education, prospective students want to see what their life would be like if they attended your university.
Your blog should be the foundation for all of your social media networks, but you should also post links to your blogs, with relevant visuals, to all of your social media networks. Not only are there ways to make your website more user-friendly and have a better chance at making more money, there are also ways to generate more traffic as well. The last you thing you need is Google removing your Adsense account, because that is one of the biggest ways you can generate revenue. It shows that a company has an amateur designer who has no idea about web design standards. If certain things does not have a purpose or does not fit with the rest of the page, it needs to be eliminated immediately. Don’t opt for fonts that are overwhelmed, instead go for the simple ones that make a clear statement.
Using lighter colors for a background can highlight the company information while making it clearer.
For your business website, stick to a paragraph or two that explain everything about your services, products, mission statement and vision. Clean websites can appear more organized and increase the chances of more conversions if designed correctly.
We pay great attention to the details you require and add a little magic of our own to make websites that are simply enthralling. Be sure to use benefit-driven headlines—meaning tell the reader how they’re going to benefit if they read more, click your link or buy now.
Unless your readers are totally and completely captivated with everything about your product or service, most will simply scan your site to see if you can solve their problem.
I say “temporarily” because while the plugins I’ve reviewed are better than nothing, they still leave a lot to be desired. Even if you make everything look professional and neat (both of which are important by the way), you have to face the very strong possibility that only certain parts of your resume will matter to those who read it. To do this, you should consider copying an example or using a template, as most of them can show you what an ideal resume should look like. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Even if you didn’t have to worry about being banned from affiliate programs, you would still want your ads to stand out anyway.
More views and more clicks means more money for you, so even if you increase traffic by 10 percent, you’ll be able to earn much more. Don’t be scared of using one font in different sizes and weights, as there are many websites that are well-designed with single font.
Your headline needs to promise what they’re going to get and then of course, you’ve got to deliver! As an organization, it is important that the content you provide is easily shareable, meaning it is just one click away from being shared. Renee Smith from Boston Interactive shares that the youngest generations prefer to communicate through images, symbols, and icons instead of text.
But if you feel single font design strategy is too boring, you can use two or three fonts for variation. There is no point whatsoever to having a website if it’s not generating new leads or converting sales for you.
It doesn’t have to cost you a lot of money—there are tons of responsive themes that are actually completely free!
One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. Including follow buttons to your social media networks will increase visibility and allow the users to stay connected.
But since Google Adsense and Adbrite randomly rotate ads, you won’t have to worry about dominant ads.
If people aren’t clicking your buy now button, giving you their email address, signing up for a free trial, emailing to set up an appointment with you or things of that sort, you’re leaving money on the table.
When all is said and done, you’re trying to appeal to all different kinds of people in all different kinds of ways and you want to make it super simple to take action with you.
According to Hootsuite, choose the social networks that are the most important to you, and place the social share buttons on the top, bottom, or side of your page.
If you have multiple Michigan GMC dealers sites, you might have to use this tip more than others.



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