If these platforms are working for your business, then I encourage you to continue using them. But just throwing up a shopping cart isn’t enough to convince people to hit the buy button. And in order for there to be trust and transparency we need to explain what’s going on behind the scenes. Your privacy policy provides transparency about what information you know about your website visitors. This document is the same thing with many different names: terms and conditions, terms of service, terms of use. Kiffanie Stahle is a photographer, fellow creative business owner, and lawyer living in Oakland, California.
So, a privacy policy is a legal statement that tells the user how a company or website operator may use, gather, manage or share the personal data that the user sends to the website when using that website or service. Privacy policies are considered to be one of the most important pieces of information on a company’s website, because it references how users’ personal information collected on that website will be treated. Facebook, with its complex Privacy Settings, is asking for a first name, last name, email address, gender and birth date when you register for a new account. For a website operator, the privacy page is where you should declare how you collect, store, and release personal information you receive from your users.
Personal information should only be collected if it’s done correctly and in accordance with the law.
In 2012 Google launched the Good To Know campaign, which promotes privacy transparency and give users more details on how their information is being used across Google’s services. The user has the right to access the data about him and has the right to demand rectifications, deletion or blocking of data that is incomplete, inaccurate or isn’t being processed in compliance with the data privacy law. It’s important to remember the personal data collected by a website owner can only legitimately be used for the action in which a user has given consent.
Privacy policies are necessary, required by law and also helpful for establishing users’ confidence when using your website. This type of agreement guides and helps your users know how your site collects and stores the personal data secure (such as an email address). In Aug 2013, The Office of the Australian Information Commissioner (OAIC) released the results of a “Privacy Sweep” report.
The report states that over 65% privacy policies examined have provided information that was not relevant to the handling of personal information. Among the best practices observed from this Internet sweep was that it’s possible to create a transparent privacy policy by making them easily accessible, simple to read and with privacy-related information that the consumer would be interested to know.
For many online businesses, the need for collecting user information is a necessary part of doing business, but it is the company’s or the website owner’s legal obligation to take steps to properly secure (or dispose of) this data. Financial data from online financial tools, personal information from children (under 13) and material derived from credit reports may need additional compliance considerations – as opposed to an online business with a business model that involves less personal information. Since there are different laws for different countries with regard to what is needed to be in compliance with the law regarding the collection of personal data, here are the summaries on the main guidelines over data privacy laws for USA, Australia, Canada, United Kingdom, India, and the European Union. In every aspect, an American’s privacy (in theory) is protected by more than one applicable federal and state law.
The Federal Trade Commission (commonly referred to as the FTC) is the government office that regulates data protection for consumers in the US.
For different types of companies, the legal requirements of having privacy policies are more extensive as there are federal (as well as state laws) that regulate what must be disclosed in a privacy policy by companies that collect, use and share customer information in a variety of circumstances.
For instance, the Children’s Online Privacy Protection Act (COPPA) governs websites or online services that collect personal information from children under the age of 13. The Gramm-Leach-Bliley Act regulates the use and sharing of a person’s financial details by financial institutions, and the Health Insurance Portability and Accountability Act governs privacy in relation to health-care services.
Path, the personal sharing app, was fined $800,000 USD by the FTC for failing to comply with COPPA and because the app stored the names and numbers from the users’ phonebook without a proper disclosure. Information related to credit reports (such as credit reports or credit worthiness) is subject to other specific rules. We make every effort to maintain the highest standards in dealing with personal information in accordance with the Privacy Act 1998 (Cth) and the ADMA Code of Practice (“the Law”). The Data Protection Act 1998 (or, the DPA) is the governing law on data privacy in the United Kingdom.
DPA contains strict rules (called principles of data protection) to make sure the data gathered by businesses is being collected, used and stored correctly. In Canada, the law that governs data privacy is called The Personal Information Protection and Electronic Documents Act (or, the PIPEDA). The Act applies to businesses that collect, use and store personal information from Canadians during a commercial activity. Under the PIPEDA act, personal information is defined as information about an identifiable individual, but does not include the name, title or business address or telephone number of an employee of an organization. The Information Technology Act 2000 (IT Act 2000) incorporates a few provisions regarding data protection in India.
RedBus, an online bus booking website in India, has its privacy policy similar to what other websites have. Under this directive, the personal information of users can be collected under strict rules and businesses must respect certain rights of the owners of the personal data. To run a website, you sometimes use third parties for various purposes: Google Analytics for stats, MailChimp for sending marketing emails and many other tools.
Some of these third parties may require you adhere to certain requirements in relation to your website’s privacy policy.
Google, for example, requires you to update your privacy policy if you use their remarketing services (also known as retargeting) from Google AdWords or Remarketing Lists with Google Analytics. If you use any advertising service from Google on a website or section of a website that is covered by the Children’s Online Privacy Protection Act (COPPA), you are required to notify Google of those specific websites or sections. You must not use interest-based advertising to target past or current activity by users known by you to be under the age of 13 years. This applies to running ads on Facebook as well, even if you do it through a third party like AdRoll. Amazon, with its new “Login With Amazon” service, requires new customers registering with this service to have a privacy policy and include a URL to their page when registering a new app. Depending on which online tools your business is using (or plans to use), it’s a good idea to have a look at their privacy policy to determine how they use the data they’re collecting and if there are any requirements to update your own privacy policy after signing-up as a member. The State of California (USA) has been held as a model of Internet privacy policies worldwide. California Attorney General announced measures to improve privacy protections for consumers who access the Internet through mobile apps.
OPPA applies to any person or entity that owns a commercial Web site or an online service that “collects and maintains personally identifiable information from a consumer residing in California who uses or visits” such a website or online service.
OPPA guidelines require that the word privacy be contained within the name of your privacy policy page and that it is written in capital letters equal to or greater in size than the surrounding text. It also needs to be written in larger type than the surrounding text, or contrasting type, font or color to the surrounding text of the same size, or set off from the surrounding text of the same size by symbols or other marks that call attention to the language. It’s also recommended to place a link to your privacy policy next to fields where you’re requesting personal information from users. While this form requests more personal information than just one email address, a single link to privacy policy would be enough.
A link to your privacy policy page should be placed next to other important information of your website, such as the contact details and the Terms and Conditions link. Depending on the online business you run and what kind of personal information you collect, there are certain disclosures that you need to make available in your privacy policy.
What clauses you need to include depends on the business you run and the governing law, but it also depends on what kind of personal information you collect and how you use that data. The most important piece of information a privacy policy must display is what type of personal information is being collected through the website.

Remember that personal information is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Personal information should be kept confidential and information is considered personal when it can be used to distinguish or trace an individual’s identity, such as name, social security number etc. In 2012, Google decided to merge over 60 privacy policies of their websites into one single privacy policy. Some types of personal information that you need to disclose in your privacy policy include a person’s full name, date of birth, mailing and home address, email address, social security or national identity number, vehicle registration numbers, IP addresses, fingerprints, handwriting, profile pictures, credit card numbers, birthplace, telephone number, login name or screen name. Cookie files are small pieces of data that are sent from websites and stored in a user’s web browser while the user is on the website. There are different types of cookies, like third party tracking cookies and authentication cookies. Authentication cookies are the most popular as they have essential functions to perform, like knowing whether a user is logged in or not. The Children’s Online Privacy Protection Act (COPPA) is a US law that applies to operators of commercial web sites and online services that collect personal information from children under the age of 13 and operators of general audience sites with knowledge that they are collecting information from children under the age of 13.
COPPA’s rules require those companies to provide the minor’s parents with a notice of their information practices, obtain verification of parental consent at the outset, before the minor has a chance to offer up any personal information about themselves. Parents also have the opportunity to prevent any future use of personal information that has already been collected by the website, and limit the amount of personal information allowed to be collected on games or other activities.
COPPA is specific for children under the age of 13, but the Federal Trade Commission in the USA suggests that websites who target teenagers should take on these principles as well. For websites who do not want to comply with this, it’s allowable to state that access to the website is denied to any kids under 13. Analyzing larger companies’ privacy policies can provide a good starting point for you as it can help you decide on what would you like (and need) to include in your own privacy policy. However, it’s not recommended to simply copy a privacy policy from a competitor and use it as your own: this competitor can have disclosures that might be different from what you actually need to include in your own privacy page.
Analyzing how other companies react when bugs are found that impact personal information can also provide a very good starting point for you.
LinkedIn is a powerful tool that you can use to market yourself and your skills to the world.
500px is “the Premier Photo Community” where you can sign up to upload, share, and discover inspiring photos. 500px’s privacy policy is well laid out and is explicit in its explanation of how it controls the information that comes to them through use of their site. Wikipedia, now a common household name, has a straightforward privacy policy that describes how the website is collecting and retaining the least amount of personally identifiable information. A “Details of data retention” section in their privacy page details what type of information is being collected, how it is retained and for what purposes. Mandrill, a service from MailChimp, has multiple legal pages that are listed separately: Terms of Use, Privacy Policy, API Use Policy and a Copyright Policy page. A privacy policy, as we have noted in the beginning, governs the way websites are allowed to collect and dispose of their users’ information by law with regard to their users’ personal information. Terms and Conditions include sections pertaining to user rights and responsibilities, definitions of key words and phrases found within the website, the definition of what the website considers to be proper use of their website, accountability for various online actions users can engage into, limitations of liability clarifying the websites position on damages and so on. While a privacy policy is required by law if you collect personal information from your users, a Terms and Conditions document is not, but it can be useful for your website to have one and establish certain rules to prevent abuses, offer acceptable use cases or community guidelines and so on. It’s recommended that you keep these pages separate, as the focus of a privacy policy page is to discuss personal information matters, while a terms and conditions page should discuss the rules of using or accessing the website, general guidelines and so on.
The following privacy policy example can provide you with a starting point to making your website’s own privacy policy. In this example, the website collects only one category of personal information from visitors, the email address, and then discloses how is it used: to improve the website or service provided to users. This privacy policy sets out how [Business Name] uses and protects any information that you give when you using this website.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.
You should exercise caution and look at the privacy statement applicable to the website in question. If you have any questions about this privacy policy, you can contact us through any of the available methods listed on our Contact page. The legal framework that surrounds privacy policies is complex, and varies from one country to the next – and even between states or provinces of the same country. Abiding by a well defined privacy policy is paramount for users to have confidence in using your website and not worry about what might happen to their data. Apple’s decision to incorporate these substantial pro-privacy elements into iOS 6, allowing users to finally control how their data gets shared with specific apps, and to more easily express a desire not to be tracked by marketers.
Companies who do not have a privacy policy are not competitive with the industry they work in, as users now look to ensure that their information is taken seriously and protected as safely as possible.
Google’s AdWords, for example, uses a Quality Score to rank companies and the ads they’re running, based on many variables.
It should be offset in a different colour than the website background, so as to be easily identifiable. Take the included privacy policy template from this guide to have a good starting point for how to write your own. Also remember to take note of how companies react to bugs that affect personal information of their user base.
It is essential to ensure that your privacy policy is both easily understandable and accurate, as it is one of the most important documents on any website. It is a legal document, and great effort is needed to ensure everything you have written in the privacy policy is accurate and fits your website’s general scope. It’s not helpful, nor recommended, to obscure text or try to be less than forthright about what your website does with personal information. We hope this manual gave you some idea of what to include in your privacy policy, and that our template gave you a reasonable place to start.
Enter your mobile number to receive a free text message with the download link for the app. I think Privacy Policy makers should be enforced to have a simple English version of all Privacy Policies as well as the legally binding official one, as the required legal language style for Privacy Policies is very difficult and tedious for most people to read. This article may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation. Status Audio hopes to buck the trend of expensive celebrity-endorsed headphones by selling direct to consumers. One thing about Google which different than most huge companies, is the way most people trust them. Money is something that we all want more of, but to get more of it requires us to do two things - bring more in or spend less.
Tumblr for iPhone changed its usage agreement on Wednesday and became an app solely for ages 17 and up. Ordering food online is by far one of the most convenient ways of securing a meal, and using an app on your iPhone is even simpler.
Kiffanie specializes in helping creative business owners navigate legal issues and we’re so happy that she’s joining us at Craftcation 2016! But just because they have legal names, doesn’t mean they have to be stuffed with legalese. As consumers, we know that you as the business owner are getting a benefit for collecting data on us.
The benefit might be that it allows you to create more products or content that your customers love. And if you want a little assistance, I am helping you get them all squared away at Craftcation.
She’s on a mission to teach creative entrepreneurs that the law doesn’t have to equal scary.

This guide goes through what you need to know about creating, and writing, a privacy policy for your website.
Please note that this guide is for informational purposes only, and does not constitute legal advice.
People want to know that the information they enter on a website is going to be processed correctly and, once stored, it is going to be protected.
The page needs to inform the user what specific information is being gathered, and whether it is kept confidential, shared with third parties and so on. When crafting a privacy policy for your site, it might be helpful for you to keep in mind the following three principles.
As a point of law, the website owner must provide his contact details, along with the purpose of processing, the recipients of the data and any other information that would be relevant to the user to know. Businesses must take reasonable steps to make sure that any data collected would not be inaccurate or, if it’s incomplete, to be erased or rectified. This practice of being transparent with your users and potential customers through a privacy policy page can increase trust. The sweep was part of the first international Internet privacy sweep, an initiative of GPEN (Global privacy Enforcement Network).
This feature changed the details of their privacy policy, but Google provided a web page where users can learn what these Shared Endorsements are, and how they can opt out of having their profile used for these ads.
Exempt from PIPEDA are businesses that are subject to provincial legislation that is deemed substantially similar to PIPEDA “with respect to the collection, use or disclosure of personal information occurring within the respective province“.
Its agreement covers the most important principles of a privacy policy: collection, sharing and security of personal information. But the disclosure of using remarketing or retargeting must be included in any privacy policy, regardless of the tool you’re using to benefit from this activity (Google AdWords, Facebook or any other).
AdRoll is a Facebook Exchange official partner that you can use for retargeting on Facebook. The California Online Privacy Protection Act of 2003 (“OPPA”), was the first state law in the nation to require owners of commercial Web sites or online services to post a privacy policy. They are not quite all the same and the use of which is dependent on the jurisdiction and the purpose for which the term is being used. The final agreement is online and you can see what kind of information Google treats as being personal, how they use the data and what control users have.
This means that every time a user is browsing a website, even if this is several times a day, cookies will be sent back and forth from the user’s computer to the website’s server.
Third party tracking cookies are commonly used as a way of tracking an individual’s long term browsing, which can be a potential privacy concern.
It requires that companies establish and maintain procedures to protect the security and integrity of the personal information collected. Parents need to be made aware that they have the right to request all the information that has been collected from the child at any time. Websites usually do this through a disclosure in their privacy policy called “Children Under 13”. Flickr’s team fixed it by making all users’ photos private by default to prevent any privacy issues. This helps them enforce their philosophy of “members first”, where each member of their website is valued, including how their personal information is used across LinkedIn.
They start their privacy page by stating that they only use information that is relevant for the purpose of their website. Although a reference to the privacy policy will be made in the Terms & Conditions page, they are usually also listed separately.
The information must be modified to meet your own individual needs and the laws of your state. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. One thing is universal: the purpose of any privacy policy is to clearly disclose what kind of personal information a website collects, how that data is then used, and for what purposes. Above everything, people want their private details to remain that way, and in today’s technological age it is more necessary than ever to prove to your users that your website is trustworthy. One of these variables, which can increase your Quality Score, is having a privacy policy available on the landing page. You can also analyze larger companies and organizations’ privacy policies – if they’re active in your industry. Our judgement is in no way biased, and our recommendations are always based on the merits of the items.
This time, it's changing the way it's displaying its ads — a change that could very well get you involved without ever meaning to.
This followed Apple's recent nudity-related removal of 500px and its cease of promotion for Vine. If that's true, books are about to be written with all of these great photo-sharing apps coming out for our phones.
Be sure to check out her FREE 5-day e-course to help you create your privacy policy. -Nicole S.
So we need to lay things out for them and show them that we aren’t going to pull a fast one on them. The benefit might be to allow you to deliver the products or services that the customer ordered.
But if you don’t want to wait, I’ve developed a free 5-day e-course to help you create your privacy policy. You can sign up for it here. When she’s not chatting law, she’s probably in her garden, her kitchen, or if it is summertime catching a Giants baseball game. In other countries with privacy protection laws derived from the OECD privacy principles, the term personal information is more usual.
You should check this page from time to time to ensure that you are happy with any changes. We only use this information for statistical analysis purposes and then the data is removed from the system.
Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites and such sites are not governed by this privacy statement. Don’t just copy theirs, though: you need to make your own privacy policy, as this legal agreement depends on what kind of data you collect and how you use that data. Creating an e-commerce section on your website is one of the most common ways to diversify income.
Get her free five-day email challenge designed to help you start building trust with your e-commerce website here. A very simple question will answer this for you: do you collect any kind of personal data from your users? The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

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