Mobile optimization tops the list of top most exciting opportunities for digital marketers. More users are expected to use their mobiles for accessing internet by the end of this year. It didn’t seem to make sense, but after looking at the type of browser checking the site it became more clear.
So the idea that your site should be formatted primarily for a desktop browse first is, well, history.
Podcasts have exploded in popularity since they first came onto the scene in the early 2000’s.
Those who have realised how important this can be and how it is going to change the future course of their business, are into making their site mobile friendly. It all started because recently, while checking our stats, I noticed that less people seemed to be downloading our podcast. Mobile devices are king and it’s become apparent that people are using the traditional desktop less and less.


We’ve been around for years (check out how we used to look in 2003) when things were a bit simpler and there was less bandwidth around.
This again is important because, when links are shared around, they need to display correctly on whatever gadget or device opens it. They may have actually avoided looking at your site because they know from experience that it won’t be usable on their mobile. Lack of time, growing impatience and easy accessibility are the factors that are causing this change. Looking at the trend, it was 54% in January, around the same in November and December last year and 52% in October 2015. Although many people have 4G, they really don’t want a page to be cluttered with all the widgets, video and other extras that take up the desktop site. You need to tell them about your friendly site and the fact that they can order, browse and contact you via that site.
They’re instead checking mail, using apps, updating Facebook and getting the latest gossip via Twitter.


People are usually time-poor, so being able to get to your store or blog when they’re waiting for coffee is key. Advertising on social media or just being present on these sites is key, so that’s another avenue you absolutely have to explore.
This is the time people want to fill, and they’ll probably not remember to check the site on a PC later. Basically – go to where the people spend the most amount of time on the web, and shout about yourself.
This is good, but it’s important to review whether all of that content is actually needed.



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