This drama is about a dating agency that orchestrates romantic scenarios for paying clients, all in an effort to raise enough money to save an old theater. After Seo Byung Hoon (Lee Jong Hyuk) loses his best friend in an accident, the once-renowned theater director suffers from guilt and decides to save his late friend’s theater troupe. There are two types of instincts in this world; The Hunter Instinct and The Scavenger Instinct. The Hunter instinct is having that mentally focused desire to want something so bad you can’t stand it. Everyone has the hunter instinct in them, it’s just a matter of digging deep and finding it. The hard part about writing a testimony for anyone is that there is no good place to start. I am not a “hunter” by conventional terms but through training with Davie I have re-defined what “hunter” means to me.
If you are ever in the Tampa Bay area, head over to Universal Jewelry Pawn and Gun Range located in Brandon, FL.
FMP Bowcast Episode #186 Hunt Stronger, Not Harder In this episode, brought to you by Whitetail Properties, Davie Ferraro from Backwoods Life and Hunt Strong joins Kenny Simpson and gives his advice on how to utilize a healthy lifestyle to be more successful in the field.
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Whenever any tactic becomes a “thing,” it gets adopted by newbies and wanna-bes as well as the pros. DeviceMagic was pretty sure the sliders were a better fit for their purposes, but they knew better than to make the change without testing. A landing page built on best practices rather than testing isn’t going to get you the results you’re looking for. When you rely on hearsay rather than data, it’s easy to make another mistake as well—testing the wrong things. Some agencies try to shave expenses by cutting out the data-collection tools—things like click testing, heatmaps and user-session recording tools.
Typically, these tests are the first tests newbies try to run, not because they’re relevant to the website or the audience, but because they seem like easy wins.
Self-reported data—such as responses from focus groups, user testing, surveys, and forum feedback—is gathered from people’s stories, not their behavior. Here’s where you need to be careful: A lot of agencies (especially UX and UI) redesign a site using only self-reported data.
Based on the fact that this project took two years, I’m guessing that most decisions were made from self-reported data plus the design team’s own opinions.
Surveys and focus groups give useful information, but since the data is both attitudinal and qualitative, it should never be the foundation for testing.
Scientists need time to be curious, follow their hunches and understand the reason things are happening. Some agencies believe they have more “job security” if they make the client completely dependent on them. Similarly, some agencies appear to collaborate with the client, but they draw the line before influencing client culture.
In reality, there’s a huge advantage to having an agency work so closely with you that they actually change the way you do things. As we talked about before, a done-for-you or non-collaborative service may not be giving you the best results—and they may be charging premium rates to do so.
At Conversion Sciences, the team spends much of their time going through the numbers to tease out the stories. Four days before Black Friday, Finish Line launched a freshly redesigned website, supposedly planning to “reinvent the shopping experience.” Instead, customers complained about lost orders and other technology glitches, and Finish Line had to revert back to the old design just prior to the Christmas shopping season. Granted, that level of mistake isn’t likely for smaller brands, but bad usability can still impact reputation and profitability. Since CRO is now a “thing,” everyone and their office cat now offer website optimization services. If you want to get the big results CRO promises, you need an agency that has the experience and know-how to do it right.


A lot of links connect the Paris terrorist attackers to the Brussels municipality of Molenbeek. I knew that a lot of the Molenbeek sociodemographic statistics are outliers in the Belgian context. So I decided to visualize the special characteristics of the population of Molenbeek and give the (Belgian) reader the possibility to make the comparison with their own municipality. I chose 9 statistics (average age, average income, percentage of the population born abroad, …), and decided to make a visualization for each of them. I deliberately decided not to make maps (all tough a map is included at the beginning of the article, just to situate Molenbeek). As Brussels has very different demographics than the rest of the country, I decided to highlight the Brussels municipalities by using a differentiating color. Lastly a searchbox with autocomplete makes it really easy to find a municipality of interest.
To make the charts fit well in our website, the graphs had to be designed for widths ranging between 540 and 924 pixels. The 9 graphs are hosted as 1 page that takes a url-parameter for selecting a specific statistic.
As each statistic has its own text elements (title and units) and because some configuration of the charts is different for each statistic (rounding numbers, axis label formatting), I put together an array of config parameters. To avoid the tooltip content being cut of on the edges of the plot, the location of the tooltip switches side from the hovered line in the middle of the graphic. Last Friday, De Tijd published a multimedia article on cancer in Belgium and immunotherapy. I was looking in the mirror one morning and said, “I can’t stand to look at myself anymore”. It’s probably only in the last few years that they’ve begun discussing conversion rates rather than golf scores over a beer. It means lots of agencies are making mistakes without even knowing it because they’re so new to the game. I had been commissioned to rewrite a collection of landing pages and, sadly, discovered that we were using best practice as our guide. They hear that something is working on another website, and they adopt it, no questions asked.
If you ask them how they spend their money, they give a best-case scenario or what they wish to be true. Qualitative data (self-reported) is great for generating hypotheses, but it needs to be validated with testing. A true Conversion Scientist uses analytics and split testing to verify assumptions before deciding they’re true. And it allows you to mitigate technical errors, because you know for certain whether the changes you’re making are helping. Look at this chart, which illustrates the landscape of 20 popular research methods, and you can see why this is such a common mistake. A successful agency needs to give them that time, even if some of those hunches turn out to be pointless.
If experienced Conversion Scientists are given time to “play,” they can usually do that with analysis alone, saving time and money. Which means they’re only using half the information they should be using to create hypotheses. The agency has the expertise to collect the data, but the client has the intimate knowledge of the customer. If your agency is doing everything for you, they may be creating issues rather than solving them. Over time, you begin to see the thought process that goes into each website optimization effort. Instead, you call your agency and ask what data needs collecting and when you can start testing.
All too often, Web developers are recruited to do analytics, and sure they understand the numbers—but not much else.


That avoids costly mistakes like Finish Line’s 2012 Web redesign, which cost the chain around $3.5 million in sales and a huge hit to its reputation.
It would have been smarter to work with conversion optimizers, who understand how to use data to decide on incremental changes, validating each one before moving on to the next.
Most don’t know the difference between conversions and sales, which means they’re making a lot of mistakes. We all make our fair share of junior mistakes when we’re starting out—things like delivering results without statistical validity, not analyzing traffic enough, and the like. Unless your team is experienced and has a structured approach for improving conversions, they’re likely making some mistakes that could be easily avoided—if they were more experienced. I wanted to show the distributions and the position of Molenbeek in each statistic, which can’t be done with choropleth maps. I used transparency to show the distribution of each statistic: areas on the graphs with high density of municipalities show up darker then areas with lower densities. The animation effect when hovering the chart is generated by using a little transition().duration(100) on the growing and shrinking of the lines, on the location of the tooltip and on the opacity of the tooltip. An extra little snippet selects the first autocomplete suggestion when hitting the enter key (this is jQuery). Cha Seung Pyo (Lee Chun Hee) is a man with a mysterious past and the chef of the restaurant that’s next door to the theater where the dating agency is housed. Over the past 14 years somehow I had managed to go from a 220 pound gym rat to an almost 300 pound slacker. They are a full service pawn shop featuring guns (new and used), jewelry, and cash for gold. You could be paying good money for “website optimization” services from an agency who just learned last month how to run a test.
These agencies pick something out of the blue to test instead of using analytics to figure it out. He lists some tests that are often considered “easy wins.” But for Groove, he says, they were pointless. Understandably, they want every hour of their employees’ time to be accounted for and assigned to a winning project. You begin to understand how to make decisions based on data and to value the insight numbers can give you. They know when the math is bad, which means you can be sure you’re getting positive results. It was clear the visualizations had to be dense, because they couldn’t take too much space (9 of them needed to fit in one article) and would contain a lot of datapoints. Moo Jin (Hong Jong Hyun) recruited into the dating agency because of his genius engineering skills. Let’s face the truth, the healthier you are, the longer you can carry out your dreams and the more lives you can change. Their basic need is to survive, the concept of thriving is too farfetched for them to believe possible.  Scavengers eat in response to hunger, and are desperate to find meals, usually relying on something or someone else. With a 6’3” frame, no one really called me “fat” but deep down I knew that I was slowly killing myself. I cooked my breakfast of egg whites and chicken breast on my portable griddle that I travel with. A Rang (Jo Yoon Woo) is a 19 years old high school young boy who dreams of becoming a theater actor. This may sound crazy to everyone and it even sounded crazy to me (still does a little) before I met Davie. They question situations, products, routines, skeptics and marketing tactics so they understand the purpose.
Our clients range from children, adults, hunters, amateur athletes, and professional athletes.



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