Any web designer will tell you that white space is extremely important in order to have a beautiful, clean and user-friendly website design. Analyze these light website designs, see how white space is used in order to enhance or emphasize some characteristics, messages or graphics in a page and apply these techniques in your future work! Iggy is a designer who loves experimenting with new web design techniques collating creative website designs.
Line25 was built in March 2009 as a place to share web design ideas and inspiration through articles, tutorials and examples of stunning site designs. That is why we selected today 25 light website designs which make perfect use of white space.
Some are monochrome, while others use colors as well, but all of them have very clean, well-arranged layouts.
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Check out Iggy's design tutorials and articles at his Web Design Blog or follow his daily findings on Twitter. Be the first to see new posts by subscribing by RSS, have new content delivered by Email, or join Line25 on Twitter. Good web design for businesses not only has the content to peak audience interest for whatever product or service you’re sell-ing, but also has an intuitive UI to encourage sales.Lots of designers think they have brilliant ideas for designing UI, but without real world user experience telling you what your audience needs, how can you know if your design is the best?Below are a few questions you should be asking yourself as you design websites for businesses.

All examples were analyzed with Ptengine using their Heatmap feature—a feature that makes it very easy for designers to understand how users are interpreting your site.1. Is a huge banner really an effective way to sell a product?Once you have a huge banner on your page—this means the part of the page that’s above the fold will already be mostly filled—you must have a really good design in order to have your audience click through below the fold. If we go deeper by using the Page Analysis, we notice on the first fold less than 2% of the clicks are actually on the banner. It is obvious the purpose of the banner design was to promote the featured recipe to the audiences, but instead the audience chose to click through to the main navigation and search onsite themselves to browse through the recipes they liked.2. What contents should you put into the most prominent space?Many designers are instructed in what content should be placed where on the site; however, you need to find out whether or not the placement will work for your audience.
Here are two live cases showing some good content with bad placement.First case is still about this cake site.
Several appealing dessert recipes are located at almost the bottom of this homepage, where only 37% of visitors view. Looking at the click heatmap, we can see where a ton of users have clicked on these recipes, but not all visitors will even see this option. Designers should feature killer content in more prominent spaces, shouldn’t they?The same thing also happens with our second case here – a shoe vendor site.
With so many types of shoes listed on one long page, you need to figure out to which shoes your visitors are most drawn.

Only 20% of the site visitors came that far down the page, but the click through rate is so high that the shoes must seem very attractive to them.3. Should you always link images?On websites, images will always perform better than text, but your design shouldn’t be a failure in directing the audience to the right place if links are not added to a meaningful image.Here’s the first example of a landing page. Users are expecting the image to be clickable and to direct them to more information.The second case here is a help center page for cellphone devices. Notice in the female section, the designer used the word HOT to attract potential female click throughs, and even though it was de-signed with a pink color, it did not perform well. It is even more obvious in the male section where all buttons designed in light blue have very few clicks too.
We can understand what the designer was going for, but according to users, it is inef-fective.Great designers not only bring experience and good ideas for building a perfect web-site, but they also know how to adjust their design for more conversions and better engagement according to user experience.
Ptengine is a great tool to help them ana-lyze the effectiveness of their design by the solid evidence provided by data generated from visitors.

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