Mobile usage continues to skyrocket, and desktop sales continue to decline, which means people are browsing your site via their mobile devices, whether you like it or not. According to Smart Insights, over 20% of Google searches are being performed on a mobile device, and when it comes to local searches, more than half are performed on mobile devices. In the United States, a whopping 25% of internet users only access the internet on a mobile device.
61% of people have a better opinion of brands when they offer a good mobile experience (via Smart Insights). According to MarginMedia, 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. Using a single URL for a piece of content makes it easier for your users to interact with, share and link to your content, and a single URL for the content helps Google’s algorithms assign the indexing properties for the content. No redirection is needed for users to get to the device-optimized view, which reduces loading time. According to Compuware, 40% of mobile users prefer visiting a competitor’s site instead of using a website that isn’t optimized for their mobile device. If your website is an important part of your business and it’s not responsive yet, then it’s time to talk about how we can make it responsive in 2014! In an attempt to make their websites have a high Search Engine Optimization (SEO) level, many businesses end up creating sites that are overly cluttered with content or otherwise poorly designed. A common mistake business owners make is making the website appealing to them, as opposed to the people they are selling their products or services to. Everyone wants to have a good-looking website, but your priorities should be centered around making your site accessible to your customers. Having a lot of content may help make your site more attractive to search engines, but if it’s not providing anything for the user, all it really does is take up space. One of the key aspects of a website is making it easy for consumers to quickly and easily find whatever they’re looking for. Once you have followed these steps, then you can measure the results by determining your Key Performance Indicators (KPI). Contact us Today to request a free quote and to learn more about how Austin Visuals can help you with your business and your 3d animation needs.
In order to have an attractive layout, choose a website layout that will look familiar to your target users.
If you have significant inventory, it is essential to provide a search engine box at the upper right hand corner of each page.
Providing contact information creates confidence and offers peace of mind to users since they know that there is a real company behind a business website. All of these five tips mentioned in this article will help your business website become more user friendly. About Christine KaneThis Guest post is by Christine Kane, a graduate of Communication and Journalism. Usability Geek is a Usability & User Experience (UX) blog that provides practical and useful information.
Our readership comes from various fields including those of Usability, User Experience, Human Computer Interaction (HCI) and Information Architecture (IA).


Similarly, according to Econsultancy, 40% of people will abandon a web page if it takes more than three seconds to load (which your non-responsive site might be doing on mobile devices).
Also, user agent-based redirection is error-prone and can degrade your site’s user experience. For responsive web design pages, any Googlebot user agents need to crawl your pages once, as opposed to crawling multiple times with different user agents, to retrieve your content. While this practice worked well a couple of years ago, the evolution of responsive design is making it inefficient and ineffective in most cases.
So while you may need to invest in a responsive site on the front-end, it could actually save you money in the long run!
So unless you don’t have competitors, the development of a responsive website better be in your future!
Having a visible site means nothing if customers won’t stay around to actually use it. Always make sure to use proper grammar, get straight to the point, and have a reason for the content to be there.
Be sure to incorporate navigation in both the header and the footer, so users can access it regardless of where they are on the page. Your Search Engine Rankings will most likely be one of them, but there are other factors to consider depending on what kind of business you run. Austin Visuals can help you save time and many headaches of getting your project off the ground and best of all we make your imagination, reality. Not only does a website help a business to be found on the Internet, but it also helps to market and sell products or services to both local and foreign customers. This means that it adheres to established conventions that make it look and behave like users expect it to. You will be surprised to hear that in the US, out of the 74% of households that have an internet connection, 6% are still using dial up.
Not only will prospective customers feel welcome, but they will interact more, visit your website again and recommend it to their peers. She enjoys writing about a wide-variety of subjects including internet services for different blogs. This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh.
Here are some steps to creating a website that appeals to customers and stays marketable as well. Try to understand why your existing companies buy from you rather than other companies, and emphasize your unique qualities on your website. After all, colors and imagery that appeal to young adult men aren’t necessarily going to have the same effect on middle-aged women. For every page on your site, be sure to ask yourself why the page is there, is the information important to your customers, what is the impression you want to leave on the viewer, and what do you want the reader to do after seeing the page. For sites with a lot of pages, consider using drop-down menus so customers can find the pages deeper within your site.


For example, if you specialize in ecommerce, be sure to look at purchases and shopping cart abandonment rates. Austin Visuals can help you 'WOW' your target audience every time through our commercial-quality Animation Designed Custom for your needs. However, many owners feel disappointed when there is little goal conversion from their business websites. Having a column on one side, either on the left or right, of each page makes the overall presentation look consistent and professional. Similarly, in the UK, out of the 85% of households having an internet connection, the percentage of dial-up connections is at 17%.
Moreover, users will naturally make use of a search engine within your website if they cannot locate what they are looking for, especially if they cannot figure it out how to locate it using the navigation system.
Thus, provide easy contact mechanisms such as contact forms and a customer service number conveniently shown in an easy to locate section in your website. As a result, the number of visitors to your website as well as your goal conversion is more likely to increase. Make sure customers can see what you offer that other companies don’t as soon as they enter your site, and they can easily decide whether or not your business is right for them. Be sure to have a professional-looking design for your site, layouts that look cheap can subvert your credibility and make your brand seem less appealing.
You can even combine menu layouts to suit your needs, for example: using the header navigation for general browsing and a sidebar for more specific categories. If your business is a more traditional brick-and-mortar establishment, KPIs can include phone calls, contact form submissions, and the percentage of those that lead to actual sales. Thus, it is important to test the time that your website takes to load, using emulators set at 56K internet connections. One small tip here is that the search engine should be designed to display zero results if what is searched is not available.
When devising these contact mechanisms, please remember that some users would still opt for traditional, offline contact mechanisms. Also, tracking software such as Google Analytics can provide data on where your customers are coming from, and the steps that lead them to converting to your business. Furthermore, ensure that your corporate identity is reflected in your color scheme whilst at the same time ensuring that the background color that you choose is in harmony with your font type. There are several ways to speed up your website and most of these emulators will tell you how.
Some typical recommendations include compression of the HTML, CSS and JavaScript files and usage of small size images (ideally making use of thumbnails to show previews of images). In this way, potential customers who want to find more about your products or services can reach you at the click of a button or phone call.



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