Given the number of bad presentations made every day across the globe, it’s easy to believe that the art of the presentation is a special skill reserved for an elite group of individuals’ part of a secret organisation akin to the Illuminati.
A presentation that aims to inform or educate is going to be vastly different from one that has a clear call to action.
What may be most surprising is that this process does not start with the opening of PowerPoint or similar presentation tools.
Your presentation needs to follow the same formula, with the goal being to lead them to a new understanding or point of action. The key to story-telling is keeping the audience engaged and perched on the edge of their seats waiting for the next big reveal in the plot. Visualise your story: know how you are going to take the audience from one salient point to the next. This phrase has become a familiar reaction by those who attend any number of presentations. Using the slide most effectively requires a fine balance between engaging visuals that help tell the story (whether graphics, graphs, photos or video) and text that reinforces your message. Less is more: you know a slide is perfect when there’s nothing more you can take away, not when you have no more to add. Apart from a visually unattractive slide presentation, coming across as insecure and unprepared are the next biggest presentation sins. Ask the opinion of your friends, family and colleagues to make sure the story makes sense and that you haven’t missed any glaring points. One of the most important situations where a business presentation is needed is when you are required to propose an idea to an audience. Related TemplatesFinancial Presentation Template Financial presentation is a technical analysis of a company’s growth presented in terms of numbers, figures, graphs and flow charts. Executive Coaching and Business Coaching, Mumbai, London, Singapore, New Delhi, Gurgaon, Bangalore India“Vikram, do colours make a big difference when you are presenting? Colours might not affect a man as much as a woman but even men need to be aware of the fact that the choice of colours is important. For TV or video, white could appear too bright and there are certain patterns too that could be distracting – huge geometric patterns or bold designs could draw away from the main topic.
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Set of vector design elements in flat style for business presentation, booklet, web site and projects. The purpose will influence both the content and structure of your presentation, and should guide you in how to develop your story. More often than not, we jot the content down onto notes that we can then arrange and re-arrange as we discover the best flow that will result in the best story,” explains Samantha. A practical example being that of Steve Jobs – his presentations were always about the big reveal, but were only powerful because of the story leading up to that reveal.
The key word here is salient – just because it’s a story doesn’t mean you can waffle on or get involved in irrelevant details. And rightly so, when confronted with uninspiring visual encounters that leave the mind reeling. Elements like animated icons, flashing and multi-coloured text do more harm than good and serve only to divert your audience from the story line.
It’s much easier to talk about something you care about (we all know a heated discussion about Game of Thrones can last hours) and your passion for the topic will come across in conversation.
Presentations should be interactive, and if you’re speaking to a small group your presentation should turn into a conversation between you and your audience.
Do you have any tips of your own to share that helped your nail your first business presentation?
Although presentations are commonplace in all fields, you will be hard put to find a business establishment which does not use presentations as an expression tool.

For example, a Research and Development company may want to persuade the government to fund their research, a marketing executive may want to present his ideas for a new marketing strategy to the company board, or a sales team may want to offer new products to their existing clients. These presentations deal with the technical aspects of products, markets or scientific research. Financial presentations also provide information about the company’s assets, profit-loss statements, liabilities and other cash flows. Or is it just the content and the way it is presented that matters?” This is what one New Delhi based CEO asked me a week before he was asked to deliver a key note at a leadership summit that was going to be telecasted on various Indian business channels. If you did not do your homework and didn’t factor in the possibility of the presentation being taped, you could face a huge problem. Is your skin very fair, dark, olive, yellow, brown or dark?  When in doubt, a blue blouse or shirt will flatter any skin tone and will not clash with any colour of hair. A hound’s-tooth pattern on a suit for example, could give the viewers the feeling of movement and they will look at that rather than at the presenter. This helps determine what colour will look good with what and it also helps you decide what would look good against a backdrop colour. But contemplating secret organisations, intrigue and captivating details is a good starting point to planning your next presentation, says Samantha Dean, MD of presentation strategy specialists Missing Link. However, reading off the slides instead of telling your story, or stumbling over the flow of your presentation show that you aren’t prepared. Presenting becomes easier and easier every time you do it, but the first time can be a little nerve-wracking. Even if you don’t love the topic you’re presenting as much as you love Game of Thrones, find something about it that genuinely excites you. In order to effectively engage your audience, be sure to ask for feedback and check in with them after every slide to make sure everyone is on the same page. Whether it is an annual budget report, a sales performance statement, or an innovative idea by an employee, the audience prefers to see data organised in the form of slides and bullet points, with pictures and other multimedia to help them grasp the material comprehensively.
In all these situations, the presenter is required to persuade the audience to accept his or her proposal. A petroleum engineer working for an oil company may have to present his analysis of a prospective digging site to his supervisor, or a scientist may have to explain research results through a presentation. These presentations […]Computer Presentation Template Computer presentations are becoming norm in the business and academics fields because it is best way for a speaker to plan the presentations in more dynamic ways. It might sound frivolous to add colours to what you need to focus on when it comes to a presentation but truth be told, they do play an important role.
Say as a women leader you wore a shade of red, which is a colour that bleeds on the TV screen. That particular shade is called French blue and it really does make all skin tones look good.
There’s no quicker way to turn off your audience than by looking as if you don’t know your subject. If you know that you tend to get nervous when speaking in front of a group, write out a full script and practice it out loud to make sure it flows nicely. You were invited to the meeting for a reason – everyone wants to hear your ideas and your team members value your input. For example, if you summarize your understanding of a company’s business objectives to members of their executive team, be sure to ask if you’re on target and if they have anything to add. Everyone makes mistakes, and your audience is not going to judge your entire presentation based on one slip up.
Presentations are so important in the corporate world that a person’s skill in this area can make or break their career.
For this purpose, the presenter must analyse the audience to know its requirements, and then tailor the presentation appropriately. The most important thing to remember while presenting technical material is to know your audience. Although it is an interesting and easy way to explain your view point but the presenter has to be careful while designing […]Product Marketing Brochure Template Companies, organizations and manufacturers use different techniques for marketing and advertising their products and services in the market and to make the people familiar with what they present or offer to the customers.

You might look very presentable in real life but could appear like a red blob on the TV screen. If it contrasts too sharply, it will distract your audience but if it is a perfect combination, a think of how many brownie points you score subconsciously in the audience’s minds. Not just the colour of the shoes, ensure that they are in good condition too – they should be well maintained and not scuffed or scratched. If you’re presenting a list of proactive pitch ideas to a potential client, ask if any of the ideas resonate with them.
If you breeze past it in a calm, collected manner, chances are no one will even remember it happened. If, for instance, a car manufacturer has found a problem with its vehicles and has had to initiate a call back, it will be looking for solutions to repair the damage to reputation, no matter what the financial cost.
If the audience has technical expertise, the presentation may include technical jargon and minimum explanation of basic concepts. Distributing brochures is also a marketing tool and it’s probably […]Official Company Resolution Template Here is an official Company Resolution Template that can help staff members to quickly generate a professional looking company resolution at the end of Board of Directors Meeting. Making sure you know what colour the background will be is a great place to start before you choose what colour you are going to wear. Then rehearse your slides with a colleague or your fellow presenters and ask for their feedback. Hence a marketing proposal presentation for this situation should focus on reputation gain and not emphasise on the financial cost of the strategy .The content must be based on facts and figures, and should be organised in such a way that the most important material be presented in the first few slides, so that even if the presentation is stalled due to unforeseen circumstances, the message is put across. However, if the audience is non-technical, the presenter should take care to avoid technical jargon and to explain difficult concepts so that they may be understandable. Such resolution is required to communicate all the decisions and proceeding occur in such a high level […]Certificate of Incorporation Template Unlike a company, incorporation is considered as a separate entity from the owners or partners of the company. This means that no one looks at the face of the presenter because they are distracted and disgusted by the overall look. White shirts could be detrimental as it draws too much focus on it and this could be distracting. In a competitive world, time is precious, and ideas are best expressed quickly and clearly. In simple words, the incorporation is also known as a legal and separate entity no matter how many partners are there in the company and how much shares each of them has in the […]Governmental Project Proposal Template Government organizations have repeatedly issued RFP “Requests for proposals” before starting any new project, because they want to get the cream of the country to work on their projects. A good business presentation goes a long way to project ideas and data to the audience in such a way that there is a lasting effect on them. After getting calls for project proposal from government agencies, the business organizations try to […]Business Plan Template A business plan is actually the whole process of running a business in documentation form. A presenter, who is well organised, confident and credible, is an important asset to any business establishment, since good presentation skills are a requirement in today’s corporate world.
A company runs on strategies and plans and without a strategy, there is nothing for the owners and managers of a company to do or to overcome the possible future hurdles and problems. Business plan […]Sales Report Template If you are running a business that sells products or services, then it is crucial that you got a sales team that can handle your business. When your sales team is not able to do the job for you, then you might want to rethink your strategies. You will want to consider on how you can […]Sales Log Template In business and accounting world, a sales log which is also called a sales or finance journal is a written documented proof which is used by accountants and bookkeepers to record sales or purchase of an account or any product.
The main purpose and key advantage of a sales log is that by […]For Sale Flyer Template Nowadays, property or real estate business is at its peak.

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