In this five part series of posts we will be investigating the reasons to use the freemium app model, how to earn money from your free apps and the obstacles you might face if you go free. One of the advantages of releasing an app in the Apple App Store is the user community is willing to pay for apps and games unlike some of the other App Stores. Back in the day if you were to sell software the only way to release it was in a box on a store shelf.
Although apps are rather cheap these days, when a user sees your app, they are likely to go and check whether there are similar (free) apps which do the same thing.
You are a brand and you want the most user engagement you can get since the app is more than likely a marketing tool for your company. Your app is used for your portfolio to showcase your talents so you can get a position at a larger company building paid apps. You have a social app that needs as many users as possible, users will try most apps if they are free.
You are releasing a Lite Version of your app for users to try, then link to the paid app for all the premium features.
Keep in mind, as an independent developer it is much more powerful to have an app with a lot of downloads and reviews than to have an app that is practically invisible. Brian is Manager, Mobile Development at Rogers Communications with over 17 years of multifaceted experience including development, design, business analysis and project management. IDW Publishing unveiled some excellent news for both digital comic book veterans and casual readers today. San Diego, CA (June 4, 2015) – IDW Publishing, a pioneer in digital comics, launched its next-generation of comic apps for Apple iOS today, June 4th. The complete line of IDW apps includes the premier IDW Comics app, which features the full IDW digital library, as well as the individual apps for some of IDW’s premier brands – TRANSFORMERS Comics, Star Trek Comics, and TMNT Comics.
To celebrate this launch, IDW is offering users that create a NEW app account 15 FREE premium collected editions, which totals over 80 issues, plus dozens of motion books.

We wrote about spy apps for the iPhone previously and think that it is about time to list down some for Android devices as well. Again, don’t take this as a challenge to go on imaginary missions like a wannabe spy and getting yourself into trouble for all the wrong reasons.
Ear Spy lets you appear immersed in your music but in secret, it amplifies the sounds around you via your device microphone all the way to your earphones. As a spy, you would want your recording device to be appear turn off to avoid anyone knowing they are being monitored. You’ll notice in the chart below that the Apple App Store contains 70% paid apps compared to the Android store which only contains about 35% paid apps. As an independent developer you would need to get published by one of the major studios to release it. See this as a marketing expense for future projects (to have a good project which will attract some clients). BUT, if you want EVEN MORE comics and all of the books in one place, then download the IDW Comics app for all of the books plus 3 more collected editions!
This list features some of the more creative uses of smart Android devices from sending secret messages or calls to tracking down someone’s location.
These apps can be used for many legitimate reasons that have little to do with turning into James Bond and getting into fights on top of a train, chasing down bad guys and kicking their butts like Bourne, or wearing amazing disguises and using mind-blowing gadgets like Ethan Hunt. Paranoid or not, if you are not against the idea of tracking your child’s whereabouts (for their safety), Children Tracker is a fine tracking solution to have.
Have your earphones in your ears and under your hoody, but leave your smartphone bare to pick up conversations in its surroundings.
This app can easily hide your phonebook contact icon to prevent anyone from seeing them, and automatically delete all outgoing and incoming call logs so no one can trace them, even they have your phone. This app does that on top of keeping you updated with before and after pictures of the place you are monitoring, e.g.

The main reason is the Apple users are used to paying for quality, they bought the phone for a premium and they are willing to pay for apps. The greatest opportunity the App Store gave developers is the ability to cut out the middle man and sell directly to the users, and for only a 30% cut for Apple. The new apps feature the entire IDW line of over 3,500 comics and graphic novels with a bold new storefront that makes it easier to find your favorite comics, in-app purchases so you never have to leave the app to get your books, and stunning motion books featuring Transformers, My Little Pony, and Star Trek.
Users that have purchased comics in any of the previous IDW apps, as well as Madefire and comiXology, can sync their comic collections in the NEW apps with just a few quick steps.
If you give them a company phone, having cell tracker on it can log down their location, where and when they have been to a place, every half hour.
Spy Message allows you to exchange secretive messages and appointments, then have the message self-destruct (minus the explosions) after a configured time frame. Complete the illusion by selecting the secret agent identity you want to be, and use it to prank your friends. That’s not a bad percentage if you are releasing it yourself, but if you do get a publishing deal expect them to take 50% of the 70% you receive leaving you with less than half of the profits of your app.
So, your app will have to compete with a lot of similar apps, some of which probably come free of charge.
But, if they see that you also offer a lite version of the app, your chances of getting them to install either full or lite version grow significantly. Tap on any part of the screen to start capturing images, and not worry about anyone catching you in the act. This app covers a variety of camera features while still keeping the app minimal and easy to use.

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