About Farshad Farshad is a Tech Blogger from Pakistan who has worked for numerous international Technology Blogs. The introduction in a sales presentation is typically too long – and focused almost entirely on the history, size, leadership team, and financial metrics, of the presenter’s company.
After the introduction that goes on for too long, a standard sales presentation then looks at features, often in a somewhat haphazard way. Again, this feature-centric way of presenting information is focused on the product, and not the audience’s needs.
Those sales presentations that do make the structure visible – by using agendas – usually make the mistake of using headings that mean more to the presenter than the audience, or that are so dry that they do absolutely nothing to help sell. The penultimate slide in a typical sales presentation is called something like ‘benefits’ or ‘summary’, and attempts to describe what’s in it for the audience. Then, finally, instead of a closing slide or clear next step, a rather flat ‘Any Questions’ slide, just hanging there to allow sales reps a way out of having to ask for the business. So, that’s an outline of the typical structure of a sales presentation; too long, too hard to follow, and not built around the audience’s concerns.
The introduction ought to build credibility – but the way to do that is by showing that you understand the prospect’s challenges, that actually the standard ways of meeting these challenges don’t work, and that the prospect may need to do things differently. After looking at the challenges your prospect is (most likely) facing, you need to introduce the benefits of working with your company. This helps in two ways – first, the advantages or benefits are stated early enough to be noticed, and second, the agenda is now audience-focused, not product focused.
If you need to convince your prospects to do things in a different way (Why change) and to do them with you (Why us) there are two approaches.
The content that describes features in a typical sales presentation needs to be reworked to be effective. The best sales professionals are able to reach their goals because of their ability to clearly convey points, eloquently express opinions, and persuade and influence prospects. Discover the essential keys to a great, impactful and persuasive presentation that most sales presentations lack?
Based on proven feedback learning methodology, Sales Presentation Skills employs role playing and structured presentation templates to empower you with the ability to develop an effective and exciting presentation. Sales Presentation Skills was developed with leading experts in the presentation and communication fields.
I worked closely with sales and product management to fuse messaging and brand into a clean design that easily conveyed the company’s value.


One of the slides from a recent presentation I designed for a corporations quarterly report. A bored audience is unlikely to lead to any sales, on the contrary, people may purchase your product simply because they might have been impressed a by a good sales presentation. He is a former systems engineer and has been associated with the IT industry for the past 8 years, rendering professional services related to desktop administration, networking, SEO and Blogging. Then, the introduction ought to shape the prospect’s way of seeing things so that when they think about the capabilities they are looking for, their thinking is aligned to your offering.
The benefit slide ought to move from the end, to be used as an agenda that’s shown as we segue between sections.
Instead of using every advantage of benefit as an agenda with far too many parts, create a clear hierarchy, and divide your presentation into 3-5 sections.
Either use two sets of segue slides – the first looking at why change, and the second looking at why us; or, extend the introduction and look at why change in that section, and then only use a single set of segue slides to answer the question Why Us? The features and advantages need to be closely linked to the needs and requirements of the audience. Not ‘Any Questions?’ but a slide summarising the value proposition, and then another slide with a very clear recommendation of what should happen next. I have been making sales presentations for over 10 years, and what has consistently worked for me is a variation of your outline.
You aren’t necessarily trying to persuade them that the product is great, only that they should stock it. Please download the latest version of the Google Chrome, Mozilla Firefox, Apple Safari, or Windows Internet Explorer browser. One of the vital aspects of an effective sales presentation is the content and most of that can be sorted out easily with the help of an appropriate presentation template.1. This benefit slide ought to be written to answer the key question around which the sales presentation revolves – Why Change? That means using each slide to tell the story set out by the key sales messages in your agenda slide – answering the question Why Change?
Arguments might be around meeting an unmet need, the promotional plans you have, etc (not in class, but in real-life).
Sign up for our free online PowerPoint course and learn to make compelling visual presentations. Emphasizing techniques that create “listening” audiences, M3 Learning creates yet another powerful tool in your sales “toolbox”.


The content has to be altered according to the preferences of the viewers and must match their level of understanding.The data and material has to be smartly manipulated into something that would hold the attention of the audience and also retain a position in their minds.
In real life (not a course) one would rarely present a $5 product face-to-face to the consumer. Pitch An Idea PowerPoint TemplateAs the name suggests, this template comes with various sample slides with clipart, animations, charts and different flexible layouts to help you create presentations to pitch your ideas to an audience.
Our site offers a free PowerPoint templates section where you can download all the free templates (currently, more than 7000). Everyone either owns a key-chain or knows many others that do; family, friends, professors, employers, or just people that you interact with on a daily basis. This article is a review of Best PowerPoint Templates for Sales Presentations (free and premium). Sorry for any confusion or misleading.ReplyLeave a Reply Cancel replyYour email address will not be published.
Can you offer some advice on a basic outline with key points that should be covered for presenting this product?
If so, do you have any particular basic PowerPoint models to recommend?Thanks for your advice. Game Show PowerPoint TemplateOne of the best ways to engage your audience is to create a  game show like environment. The Game Show PowerPoint Template comes with all the required tools that can help you create a Family Feud like game show environment to engage your audience.
You can ask questions using the Game Show PowerPoint Template and give out product samples to winners to effectively generate interest regarding your product.7.
Sales Report PowerPoint TemplateThis template can be used for a variety of purposes, such as to project your sales stats to your boss or to create a sales presentation for an audience. The sample slides come with a well-balanced color layout, which is easy on the eyes and can help accommodate statistical data and graphs appropriately, as the background is light and does not have an overpowering effect on the added content.
Salesmen PowerPoint TemplateThis is another flexible template which can be used for both reporting purposes and to create sales related presentations with a touch of humor.




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