Columbia marketing professor Michelle Greenwald: “It’s interesting because there are some products where gluten-free is the primary point of differentiation—the package screams it, it’s even bigger than the organic seal. A marketing expert weighs in on what this could mean for the market and how those playing in it should prioritize gluten-free product claims.
FDA survey shows excellent compliance for gluten-free labeled foods, but what about non-labeled gluten-free?
Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. 15 food trends revealed by top Google searches2Region by Region: What are the top 10 selling ice creams in the world? INTRODUCING EURYCO®, THE MOST RELEVANT TONGKAT ALI EXTRACT IN THE MARKET, 8% EURYCOMANONE PURITY. Parabens are the most widely used preservatives against a broad range of microorganisms in cosmetic products. Over the past decade parabens have a lot of controversy including that they can cause skin irritation and contact dermatitis.
The mainstream cosmetic industry believes that parabens, like most cosmetic ingredients, are safe based on their long-term use, safety record and recent scientific studies.
In December 2005, after considering the margins of safety for exposure to women and infants, the panel agreed that parabens are safe to use in cosmetics.
Public interest organizations which raise awareness about cosmetic ingredients believed that further research was necessary to determine the safety of parabens and its alternatives. I find it a little odd that Beautystat would publish an article whose primary point is that PARABENS ARE SAFE, but then cap it off at the end with mentions of all of the companies that are still pursuing paraben-free formulation. Parabens have been the unjust target of a well-executed smear campaign, at the hands of an alarmist lobbyist group (EWG) and marketing think tanks. This smear campaign has been so well executed that even after reading an article like this, and article that references the consensus of scientifically sound, peer-reviewed research and support of world-wide governing bodies, people are still inclined to ignore the facts (parabens are safe) in favor of the marketing. In fact, the reason parabens are used as widely as they are is that they have a low incidence of irritation compared to many alternatives. Yes, there are people out there that are allergic to parabens, just as there are people that are allergic to sunlight and water. Customers on a gluten-free diet can usually find options catering to their needs in the in-store bakery, according to an SN poll. That’s not really a surprise, considering the exponential growth of the gluten-free category in the past few years. Stocking special products for those who shop gluten-free is just one way that retailers handle food allergens in the bakery. 5 marked the deadline for manufacturers making voluntary gluten-free label claims to ensure they meet the FDA’s definition of a gluten-free food (less than 20 parts per million of gluten). What a shame that society seems to be buying the anti-gluten marketing message hook, line and sinker, without first consulting their physician and undergoing the necessary testing. Parabens have a long history of use in cosmetic products and their safety is well documented and continually evaluated.

Chemically, parabens are esters of p-hydroxybenzoic acid — naturally found in blueberries. The Environmental Working Group’s (EWG) Skin Deep Cosmetics Database, which compares cosmetic ingredients to over fifty international toxicity databases, indicates that parabens are linked to cancer, endocrine disruption, reproductive toxicity, immunotoxicity, neurotoxicity and skin irritation. Darbre in the Journal of Applied Toxicology), claiming that parabens mimic estrogen and lead to breast cancer.
While several non-governmental organizations, such as Campaign for Safe Cosmetics, allege paraben usage in the cosmetic field to its link to cancer.
The result has been accepted by the Food and Drug Administration (FDA), American Cancer Society and Canadian Cancer Society. Companies like Burts Bees, Aubrey Cosmetics, Jason, Algenist, Amazon Beauty, Apothederm, Cellure, DermaDoctor, Dr. It seems a little contrary to the spirit of the article, and I do think that it’s confused some of your readers. Such allergies are rare, however, so unless you have been diagnosed by an immunologist, the greater body of knowledge insists that parabens are among the best options for preserving and keeping your cosmetics safe and effective. Over two-thirds (67%) of the 18 respondents said they stock packaged gluten-free products, while 11% are baking gluten-free items in-store. There is also a big emphasis on alerting customers with food labels and providing training for employees. She covers fresh foods for the magazine and creates multimedia, blog posts and other content for the website. Sponsoring companies will receive the contact information of sample recipients to provide follow-up information and specials offers. The most common parabens used are methylparaben, propylparaben, and butylparaben (either single or in combination).
Since parabens are used to kill bacteria in water-based solutions, they inherently have some toxicity to cells. However, it has been criticized as flawed by many researchers including the American Cancer Society.
Dennis Gross MD skin care, Bare Escentuals, Fusion Brand, Kiehl’s, L’Occitaine, La Rochey Posay, NV Perricone, Skinceuticles, Smashbox, StriVectin, The Body Shop and Vbeauty have launched a series of products ranging from face creams, cleansers, eye creams, serums, shampoos, conditioners, masks, anti-aging creams, make-up, etc. The internet technology has revolutionized the global market to such an extent that it provides almost anything and everything. Part of that is no doubt to reassure those populations with a medical need to eat gluten-free that the products were free of cross-contamination during the processing and packaging processes, but Greenwald says she can’t help but wonder whether they’re hoping to cast a wider net.“From a marketing standpoint, in terms of letting people know who care about it, there’s not much difference between something that previously had gluten and now doesn’t.
If we look at the ingredients list on our cosmetic product labels, we will find them mostly in products with high amounts of water such as in shampoos, conditioners, lotions and facial and shower cleansers and scrubs. FDA has classified methyl- and propylparabens as GRAS, which means they are Generally Regarded As Safe by medical and toxicological experts for use in preserving foods. So priority becomes a measure of one, how much people care, and two, how much retailers think they care and therefore they care.”She noted that in her own limited observations at a few grocery stores demonstrated that products take varying approaches in how they treat “gluten-free” on product labels. The European Commission has also allowed parabens as safe for use as cosmetic preservatives.

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