In this chapter we'll look inside the profitable online coupon business and how there's a lot of opportunity for you to create your own in smaller, niche, markets where they have yet to take off. Outside of the obvious markets and big retailers there's very few worthwhile coupon sites meaning you can really dominate these markets. I have to admit I wasn't really that familiar with online coupon businesses and their business model until I read the “How To Build A Billion Dollar SEO Empire” post over at ViperChill recently. Funny thing was after reading it I was about to buy web hosting with WP-Engine and I checked RetailMeNot and managed to get a huge discount using one of their codes. Instantly I started thinking about how to make your own online coupon business and the potential it has. In case you aren't aware either coupon sites offer discount codes you can use when buying products and services online, everything from household goods to technology to flights to web hosting and beyond. They make their money by showing you the discount code then getting you to click on their affiliate link to go over to the retailer and use it.
Or in some cases when you 'unlock' the code a new window automatically pops up with the retailer setting the cookie in your browser.
90% of coupon traffic is BUYING traffic as people tend to only search for coupons just before the make a purchase or when on the checkout and they see the 'discount' or 'coupon' code box.
HOT TIP: Find less obvious markets where the $485BN discount business model hasn't penetrated and make your mark. If someone is Googling “Amazon coupon” it's obvious they are about to buy something from Amazon pretty soon so Amazon was going to get the sale anyway. Now they still get the sale but the customer is paying less AND they have to give the coupon site a commission so there's less money to be made by Amazon. Though from the customers point of view if they are finding a discount they would consider themselves to have gotten real value from the coupon site. So as your focus with affiliate marketing should always be to offer your audience value you definitely are doing that by giving them a discount. The thing is, much like price comparison sites, whilst the big players have a monopoly on the market there's still lots of niche opportunities outside the obvious markets. Most sites mainly offer coupons on technology, fashion, travel and beauty leaving a ton of untapped markets ripe for the picking so you can use for your online coupon business.
Think along the lines of hobbies, parenting, business, web hosting, wordpress themes, cooking, sports etc. The only thing better than getting some free money saving coupons, is to actually have and run one of these big coupon sites.
Not heavy on content so if you don't like writing blog posts or copy then this is a good model. Outside of the main retailers and industries (fashion, travel, technology etc) there's lots of room for niche coupon sites. A multi-billion dollar industry so there's a lot of room and money in the space that you can tap into.
If you can come up with creative ways to get links from popular websites you'll rank well as most coupon sites have junk links. Lots of competition in the big markets so they are saturated but if you niche down it's not a problem as there seems to be few niche coupon sites around. Getting traffic from other sources could prove tricky as people tend to only seek out coupon codes just before purchase so building a community and being inventive with traffic generation is a must.
HOT TIP: Think of creative ways to get traffic and links and build your own community so that you're not reliant on search traffic. That's why it's essential to always include the best deal for them even if the best deal for your customer isn't the one that pays you the most commission.
They will repay you by using your site EVERY time they plan to shop so think long term for your online coupon business.
On top of just discounts you need to provide value by giving them additional information and interaction.


Allowing them to rate deals, leave comments, post their own deals, get involved with the community through forum and so on. And an idea that has clearly resonated with hundreds of millions of people who have landed on their website. As you can see most of these online coupon businesses are pretty dreadful looking, badly designed and unorganized – a smart marketer like yourself could clean up in something more niche. There's no point in trying to compete with the billion dollar companies who have the main markets dominated.
Think of something smaller that's in high demand and pricey enough that people look to get a promo code for. It could be web hosting, hobby related, sports and activities, web hosting or themes, food related, hotels etc. You're going to have to come up with a creative traffic strategy as the bulk of coupon code traffic comes from SEO in RetailMeNot's case (63%) and you're not going to rank instantly. Creating a blog and engaging in a content marketing strategy of posting high quality posts relevant to your niche, interviewing and featuring major players , linking out and sharing other bloggers content. Having a social media presence will be key and being active on related forums will work too.
Like RetailMeNot you'll want to build a community and get people interacting with the site – rating deals, leaving feedback and comments and even getting your own forum up and running.
Send out daily deals, blog content, email exclusives, news about the niche to keep people opening your mails.
You'll have to have your affiliate agreements in place and coupon codes from the beginning – it would help if you already have agreements with a lot of the companies you plan to work with. Aweber to build your email list so you can send out your daily deals is essential – it's available for special promo offer at $1 here. A list of the best coupons deals to be featured on your online coupon business even if you don't get a commission or have a relationship with that retailer yet – this will make your customers happy and return visitors. Content wise you don't need much for the coupon section it's self though it must be interactive so write some blog posts related to the niche to entice people to the site.
A promotional plan to get traffic through Facebook, classified sites, content marketing and SEO. HOT TIP: Even if the discount code doesn't net you a commission but is the best saving for your visitor display it - this creates huge value! Online coupon business sites are a VERY lucrative industry, worth over $480 billion in fact, yet aside from a few mainstream sites haven't really trickled down into the niche markets yet.
There's huge potential for you to get involved in one of the less competitive markets and carve out your own piece of this billion dollar pie. Pick a niche that's not too obvious but where people regularly spend money online and the purchase price is enough to warrant seeking out promo codes. Be creative with your traffic generation as SEO traffic may not come instantly for your online coupon business. Go about gaining traffic, links and social shares through blogs, forums, social media in your niche. Always offer the best discount codes first even if they make you less commission or no commission at all as this will build up trust with your audience and provide real value to them. Be aggressive about building your email list from the beginning to help with repeat traffic.
If you pick the right niche and efficiently drive traffic to your site this will be very lucrative as people searching for coupon codes are in buying mode meaning a high conversion rate into sales. October 23, 2014 by admin Leave a Comment There are many different reasons why someone may choose to have a website. The first step you will need to take to make your own website is registering your domain name. After you have registered the domain name for your website, you will need to find a home for it.


A better choice is to find a web host that does not post ads on your website and some companies only charge a few dollars a month for their services. Web design is a very important aspect of making your own website because it is the first things visitors will notice when they click on your page. Your website doesn’t have to be perfect to start, as long you get it up and running in the beginning.
An important step once your website is up and running is testing it on the different web browsers to make sure everything is working and looks good. Now that you have a working website and everything is in order, you will want to make sure that you have visibility. Registering your website with search engines alone won’t put your website to the top, but there are other ways that you can go about increasing your ranking. RetailMeNot gets 63% of it's traffic from search engines through “discount code for X” type searches and as a niche player in the business you can't rely on Google's unpredictable algorithms. Sharing codes on classified ad sites like Gumtree and Yelp as well as offline classified ads.
Whether it is for a business, a blog, self promotion, or just for fun, there are many ways one can go about getting their website up and running.
The tradeoff for not paying a fee for their service is that they will put advertising on your website to fund the costs of their business. Other things you should look out for when choosing a web host is the amount of space available, access speed, what type of web server and operating system they use, and bandwidth. While many people have made very successful livings designing websites for other people, designing your own is rather easy with the amount of tools available throughout the web. You will undoubtedly have to tweak things along the way as your traffic increases and you figure out what works and what doesn’t.
You will want to register you website with the big search engines so you can be easily found. You can start by signing up for different social media sites and getting your web address out there. If you are a do-it-yourself  kind of person, creating your own website may be the best route for you.
Registering for a domain name can be compared to registering for a business name, as you are only registering for right to the name.
A web hosting company has a wide network of computers and servers that have the capabilities to make your website available throughout the world. The downside to using a free web hosting company aside from the addition ads on your website is that they usually are not a withstanding business and may shut down often. If you would like an email address that corresponds with your website, you should also make sure that you can get that through your web host also. You will want to text the different versions of these browsers for users who may not have updated. There are many all-in-one websites that you can get a domain name registered through, but one of most reputable and easiest ways to do it is directly through a registrar. You can also try something call back linking, which is when another website has a link on their page to your website. Most importantly, keeping up with your website and updating regularly will ensure that you will have steady traffic and a presence on the web.




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