After hearing about the launch of Tatango SMS Autoresponders, we received a call from Seattle based mobile app Pirq. While the Pirq app is extremely easy to use, downloading Pirq, or any mobile app for that matter from the app store isn’t exactly the easiest process. So Pirq came up with the idea that instead of forcing potential app downloaders to search through hundreds of thousands of apps, why not direct them right to the app itself. Subscribe by EmailSubscribe to Tatango's SMS Marketing Blog to receive great SMS marketing content delivered right to your inbox.
I have to be honest, I thought the results for this poll would swing the opposite way and that more people would text than call.
After all not everyone can freely use a mobile phone at work, so sometimes texting is the easier and more covert way of replying to a missed call or text. However, after asking 1,000 people we have found that a massive 68% of people would rather pick up the phone than text back. When asked why it seems the most popular reason for this, was that texts can sometimes get misconstrued due there being no tone or personality in so many words. I can see the point here, how many times have you been in the position where you have sent a quick text, short and to the point, only to get a text back asking me ‘what’s wrong’ or ‘are you in a mood’.
Featured Articles - A collection of featured articles that consist of tips and tricks for your phone or tablet. Join us on Facebook and invite your friends to the UK's #1 Mobile Phone Recycling Comparison site. Text message coupons are permission-based so you need to make sure that you give your customers a good reason to opt-in and receive your deals.

If you want your customers to act on your mobile coupon, you need to catch them on the move and create a sense of urgency. Text coupons have the ability to communicate directly with your customers and engage with your business.
Another way to start a conversation with your customers is to ask them what kinds of deals they are interested in. The redemption rate of mobile coupons is nearly 25 percent higher than printed internet coupons and roughly 10 times greater than mail or newspaper distributed coupons at a fraction of the cost. Adam Arnold is the Business Development Manager at Call-Em-All, a Text Message Marking tool.
Combine that experience with enough apps to distract even the least distractible, means fewer downloads for you. Local Mobile Advertising and Promotions Forecast, text message marketing spend was $90 million in 2009 and is expected to hit $6.52 billion in the next four years.
One way to do this is to offer customers an incentive while they are already engaged with your product. Keep it short and simple – avoid random numbers, hyphens, underscores, or any other symbols that customers might forget to insert.
First, auto-replies are a must when sending text coupons as they are the first step toward creating more meaningful and advantageous customer relationships.
For example, a burger place can send a text that says, “Lunch deal of the day – would you rather have a free burger or two free side items with the purchase of a combo meal? Mobile promotions can do more than just increase sales for your business, they can also create more meaningful, lasting relationships with your customers.

It’s an awesome app that allows iPhone and Android users to discover hyper-local, quality offers from select dining establishments. By using the new SMS Autoresponder feature, they’re now able to send users directly to their app page, when they text PIRQ to 68398 on their mobile phones. Yet despite this rapid growth, text message marketing, particularly text message coupons are still very much in their infancy. An invitation to text a keyword to a short code is a welcome diversion when waiting in line to buy a movie ticket or if you’re sitting in a car wash.
Text ‘burger’ or ‘side’ to vote.” By asking your customers what they want, you aren’t just learning more about them, you’re creating a thread of conversation that will invariably lead to a more loyal customer base. For more examples of apps using text messaging to increase the amount of downloads for their apps, click here. When they text PIRQ to 68398, the user immediately receives a text message response with a link directly to the app download page. Although most businesses are fully aware of the marketing potential of text message couponing (namely its ability to reach customers anywhere, at anytime, with any message) many marketers still have not found effective ways of harvesting that potential and transforming it into sales. Check out our case study, highlighting how one of our customers used text marketing to boost sales in his restaurant.

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