Facebook shared a lot of specific case examples showing how the incorporation of the Facebook Like icon radically improved website traffic and sales. With Bing’s recently heavily incorporating Facebook data into search results and ranking, and more and more studies showing the demonstrable value of integration with Facebook, that Like button is quickly becoming essential for any consumer website, and very useful even for non-consumer sites. In fact, that why we’ve just incorporated Facebook Like icon into the Trackable Social Share Icons plugin for WordPress blogs (available for free download) to help people make use of the Facebook Like icon to expand their social reach and drive traffic to their sites. Problem: Chapman Electric, a distributor of high quality underground utility tools, HDPE Pipe, Quazite, Klein Tools , PVC Pipe, HDPE and electrician’s supplies, had been attacked by a spam SQL Injection—leading to a manual Google Penalty and a corresponding drain in their organic sales. Process: When sites are hit by spam attacks featuring outbound links—Google’s natural processes and procedures will usually, in time, filter and devalue the links. However, a SQL injection the causes your actually site to send out links is a whole different problem, and has a high risk of a manual or algorithmic penalty from the search engines.


SEO SQL Injections hacks insert links and anchor text into your site that promote a spam site, allowing it to trick the search engines into ranking it at the #1 position for a highly commercial term. These links are often hidden, not only from users, but from webmasters, using code that is meant to be confusing and difficult to understand. There are two ways an injection like this can enter your site: through the database, or through the admin. Admin: Have everyone that has administrator access change passwords—this simple step can prevent further breaches through the admin portal. Database: There are a number of ways to increase security and flood proof the FTP access—in this case, our engineers created a new tiered FTP access that limited risk, as well as changing our usernames and passwords using algorithms written by our in-house engineers. Using diligent best practices, Chapman Electric was able to remove all traces of the hack, and remove the Google Penalty that had associated with their site.


The only broad statistic they gave was that the average media site incorporating Facebook saw a 300% increase in referral traffic. Without an in-house marketing staff knowledgeable in Search Engine Optimization best practices, they reached out to Ecreativeworks.
We digitally removed the pages, marking them with a 401 (permanently gone) response, and we used Google’s recommended best practices to remove the conspicuously created urls through Google’s Webmaster Tools. After all the previous steps were completed, we submitted a ‘reconsideration request’ to Google, and successfully had the manual penalty removed.



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