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admin | Category: Phone Lookup Free | 03.08.2015
The mobile-friendly update hastened the evolution of location marketing into mobile location marketing. Mobileggedon expanded Google’s use of mobile-friendliness as a ranking signal, which meant that businesses with more mobile-friendly sites would rank higher in search results. According to Adobe, within the first eight weeks after Mobilegeddon landed, traffic to non-mobile-friendly websites from Google mobile searches fell 12 percent relative to mobile-friendly sites. The API automates the management of location data ranging from store hours to name, address and phone (NAP) information — in essence making it easier for businesses to manage their location data across the search ecosystem, ranging from Google Maps to search engine results.
Enterprises can thrive in the world Google is shaping by adopting a strategy that combines accurate location data with contextual content to earn the attention and, ultimately, the business of consumers who are experiencing micro-moments in a mobile world. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Adam Dorfman is the Senior Vice President of Product & Technology at SIM Partners where he leads the teams responsible for the best in class local automation platform Velocity.

SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.
The launch of the Google My Business API underscored the importance of location data as the foundation of location marketing. It isn’t difficult to imagine the impact on enterprises that operate hundreds and thousands of locations, all fighting to be found on their own pages. Accurate location data shared with major publishers such as Google is the key to visibility. If you are not optimizing your contextual content and location data for mobile search, you are living in an unpleasant past.

The Google My Business API makes it possible for businesses to meet the need that Google has facilitated. When I searched for those keywords in Google (using private search), over 90 percent autocompleted “near me” on desktop searches and 78 percent autocompleted “near me” on mobile. For instance, according to Google, nearly half of consumers trying to decide on a restaurant do their local search within an hour of actually going.

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