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admin | Category: Reverse Phone Lookup For Free | 04.01.2015
Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile. This past quarter, by their own estimations, Walmart reported that 70 percent of the traffic to their site during Thanksgiving weekend was from mobile devices, and Target reported that 60 percent of their holiday site traffic was from mobile.
My own company’s website has seen a 659 percent increase in mobile organic traffic over just the past year.
I find that many marketers are not actively examining their mobile traffic data and are often unaware of just how much mobile traffic they currently have.
While Google Analytics reports mobile traffic from an aggregate of all channels, you can easily alter this report to show you traffic specifically from organic search.
Now your report will be filtered to show only mobile traffic from organic sources, giving you a truer picture of your mobile organic search traffic.
One way to see if your site meets Google’s mobile-friendly guidelines is to just search for the site on a mobile device. To check your conversion rate from organic mobile traffic, refer back to the report you created earlier and look at each goal set in Google Analytics (or look at the aggregate of all goals for the site). Many of us are resource constrained, so we have to prioritize which conversions need the most help first.
If you prioritize using method one, then you’ll know which pages need to be addressed.


Using the report settings shown below, I filtered down to just the data I wanted: traffic from mobile devices via organic search.
While several of the top trafficked pages via mobile are blog posts, one of the top pages is a services page.
The buttons can be relatively simple to integrate on your site and can also provide you with even richer information about the visitor. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Whether your organization is B2C, B2B, non-profit or other, there’s a place for your company in mobile.
Using the Google Mobile Friendly Test Tool, you can quickly find out what needs to be done to rectify the situation.
Conversions can be a bit more difficult to come by on a small screen, so don’t forget about helping visitors to convert on mobile devices. In the case of my site, mobile made up about 10% of my total organic site traffic (excluding tablets) so far this year.


But if you’re using method two, the next step is to figure out which conversion actions (goals) are trafficked most from mobile. If you do, there are two potential solutions to keeping your long form and being a bit more mobile-friendly. Visitors with the Chrome browser can then easily complete forms with saved information rather than typing out information on the entire form. These buttons, like Google’s autocomplete function, allow visitors to easily enter pertinent information into the form fields from the associated social media account with one simple button click — so much easier than filling out a long form! She regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions. Your site has likely seen organic mobile traffic growth, which is important to understand as you gauge the growth trend over time. While my site had mobile conversions, the desktop is yielding a 3x greater conversion rate than the mobile site. To learn more about how you can enable autocomplete in your forms, check out Google’s guidelines for developers.



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