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admin | Category: Reverse Lookup Free | 22.03.2015
While mobile eCommerce is certainly skyrocketing, desktop purchases still make up the majority of all eCommerce sales. Mobile eCommerce is becoming increasingly relevant, yet as a whole is poorly optimized for performance. The best way to improve mobile performance is to test your site often on a variety of devices, browsers, and connection speeds. While many organizations have invested enormous resources building proprietary mobile apps, the data shows that users clearly prefer to shop through a browser.
General web performance and speed is crucial to eCommerce to maximize sales and attract customers back to the same site. As mobile commerce continues to grow, web page speed and performance for retailers are getting worse. It is increasingly important to provide the growing number of online customers with an optimal and expeditious retail experience.

For online retail, 87% of people prefer shopping on websites and mobile sites, while only 4% prefer mobile apps for shopping.
On the consumer side, native apps require individual mobile downloads for shopping that can eat up already precious disk space on increasingly crowded mobile devices. Despite this trend, customer expectations remain as high as ever and performance remains a core factor for high customer satisfaction and return rates.The best way to improve mobile performance is to test your site often for a variety of devices and locations. Slow loading pages often drive customers to competitors’ sites due to their frustration with the time takes to complete their purchases. For the retailer, there are major concerns with native apps including high development prices, difficulty maintaining multiple platforms, and revenue sharing with the platform owner (such as Google or Apple). A notable amount of page weight comes from 3rd party assets that could be reducing page speed.

In order to accurately assess the loading time of a page, it is essential to test your site often on a variety of devices, browsers, and connection speeds. Although mobile eCommerce has significant limitations such as network speed, and an increasing variety of hardware, consumers expect webpages to perform just as well (if not better) on a mobile device as on a desktop.

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