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admin | Category: Phone Book Lookup | 26.12.2015
We have not seen a client suffer negative or poor search rankings because they have inconsistent name, address or phone number listed on business directories.
Now, when we first start out with a client, we do a data scrape of all their business listings and make sure they do have consistent name, address and phone number listed on all these directories.
And in those cases when we start working with them, we obviously want to go through and clean up their data, and make sure theya€™re listed correctly and consistently across the web. And if you look at a lot of companies like Yext and Elocal in the states, what they do is theya€™re basically the big data aggregatorsA and they just spit out all these business listings.
So, if you list your business with Yext, whata€™s going to happen is youa€™re going to have a bunch of business listings across the web that you may or may not know about.Now, obviously, if you sign up with Yext youa€™ll know about those listings because theya€™ll send you a report.


But if for example you had a listing on Yellow Pages that had an inconsistent name, address or phone number issue, then a lot of directories take that Yellow Pages information and put it on their website.
Ita€™s one thing that you have to watch out for, is that youa€™re going to see a lot of these directories that you dona€™t even know about that your business is listed on, so thata€™s an issue.Unresponsive DirectoriesThe second issue about these directories, like Ia€™ve already said, a lot of these people started these these directories as the means to generate some side revenue, whether it was trying to generate leads for search engine marketing, or it was trying to generate ad revenue. Well, a lot of these people have started up doing that and then over the years, they decided to go branch off and do something else and theya€™ve put less and less time and energy into that site, therefore, they are no longer manning the support emails, because they probably get a bunch of emails from people asking to update their listings, and theya€™ve just given up because they cana€™t keep up with it, because they cana€™t hire somebody.So, youa€™re going to run into directories like that where, unfortunately, ita€™s going to take three, four, five tries to get your name, address or phone number updated. So you can find out if youa€™re listed on any of those top directories and go about just focusing on changing those ones, or you could use a service like Yext, which I think for $499 a year will take care of most of this stuff for you.I know a couple of our SEO clients out of the States have used this in the past and they speak highly of it. Ita€™s a fairly good chunk of money upfront, but if it gets things done fast, then you wona€™t see an impact or a negative impact on your Google my business ranking.So, it all just comes down to making sure that you have all your business listings updated as fast and as quickly as possible.


And, again, there are a couple things you could do, you could use Yext, you could sign up for them, they will probably get it done a lot quicker than somebody like us who offer it at a cheaper rate, where we go in and do it more manually, they will basically just go in and update on one site, their site, and then ita€™ll spit it out to all of their directories.However, there are still a few directories that they wona€™t be able to get ahold of because nobody can get ahold of them because no onea€™s manning the support system there, so you have the Yext option, you have the option of our option, or you could do it on your own. It all just depends on what you want to do, but you want to make sure you get it done quickly, because Google states in their Google My Business guidelines that they want to see a business listed accurately across third-party websites.So, they want to see that your business is listed correctly and accurately across third-party directories, like Yellow Pages, like Yelp, like Foursquare, Yahoo local, and on down the list to these little random directories Ia€™ve already spoken about.



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