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So you’ve taken time out to identify what type of personal branding works best for your career. Obviously, much of this depends on your personal preference regarding type of clientele that you want to work with. One of the greatest advantages of the generalist is that they have a clear understanding of context. My favorite allegory about generalist come from author Vikram Mansharamani, who brilliantly explained how generalist fit in our high specialist world in a recently Harvard Business Review Post. While generalist tend to have a broad range of skills and experience across a range of disciplines, the specialists invest time and effort in becoming the go-to person in a certain niche.
This is particularly useful when you consider how the workforce has changed due to the recent economic downturn.
This kind of persona might be most helpful in the technology sector-where having someone skilled in coding might be crucial to a startup’s product. Of course, that’s not to say that monetary gains are the only determinant if one is considered successful. So if you are confused on whether developing a niche might be right for you, I have a few things for you to think about.
Both are medical professionals and yet one individual’s area of expertise is narrowed to a specific set of skills.


So where the specialist focuses on just their domain-the generalist have vision to get a sense of how the pieces come together. In many industries that experienced a staffing reduction, employees were often called upon to perform tasks outside of their regular job description. Or in the creative sector where having someone who is a talented writer can make a difference in a sales proposal. If you see yourself as an altruist or a connector-perhaps being focused on building a generalist brand might be a great idea as it gives you flexibility on applying your talents in a wide range of situations. According to a recent Guardian article, it is not uncommon for those new to their chosen industry to become a generalist. Going back to our original case of the two doctors-obviously the neurosurgeon has much more earning potential than the family practitioner based on his training. Will you be the proverbial jack-of-all trades generalist who has the ability to take on big-picture type projects? So for example, the family practitioner can tend to the needs of many different types of patients. This can be especially helpful when a project has many moving parts and a person must take the helm as project manager. For these instances, many businesses welcomed the chance to bring in a specialist to tackle the tough tasks other at the company couldn’t.


This is mainly due to the fact that it allows them to test their options before settling down with a specialty. So if you are an altruist driven more by the satisfaction of helping others over careerist-based aspirations of position and prestige-the bottom-line should not be the final factor in your decision.
Or will you be viewed as a niche-based specialist that is brought in to do the highly-skilled tasks for that only you can perform? While the neurosurgeon would be called up to deal with only special cases where his experience is warranted. Plus, being seen as a generalist makes industry neophyte look all the more attractive to employers. Especially if they know they are getting someone nimble enough to transition between different types of work assignments with ease.




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