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All Pakistan Newspapers Society (APNS) has suspended 4 advertising agencies for non-payment to its media members.
Clipping is a handy way to collect and organize the most important slides from a presentation. Firms may decide that they would like to employ an external firm to carry out advertising for them or they may decide to do it themselves i.e. A full service where they handle all elements of a client’s advertising or promotional campaign. Limited service where the client retains some responsibility for advertising campaigns and the agency deals with the specialist elements of the campaign. Although the choice of advertising agency will depend on your budget and advertising needs, it's important to select an agency that understands your business and organisational culture.
Before firms sign a contract with an advertising agency they will need to agree objectives, deadlines and budgets. The digital age combined with consumers becoming oblivious to traditional advertising has increased the need to stand out from the crowd; whether that's through viral marketing, flash sales or fun digital images and videos (that can be easily shared). A full service option is expensive but ideal if you do not have the resources (time and expertise) to carry out promotional activities yourself.
Today ( Nov 2014) AMV is the biggest agency in the UK, manages 92 brands and has a long list of industry awards.
Finally they will need to be experienced in the advertising media that you would like to use for example social media, blogs, guerilla marketing or TV. Consumers love digital images and sharing personal moments hence the popularity of Instagram, Whatsapp and Snapchat but how do you turn this into a marketing opportunity?


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The external firm is known as an advertising agency and their core business is to carry out advertising activities on behalf of other organisations. A limited service is useful when budgets are limited but the firm need expertise for a specialist advertising activity.
During pre-contract meetings advertising agencies will often show samples of their work (case histories) to demonstrate understanding of the business and their successful media campaigns.
There should also be a media plan outlining how the advertising agency will meet marketing objectives. As much of this is unfamiliar territory for many firms, it's the perfect opportunity for advertising agencies. Open up one of these templates or create a new one.Your contract needs to be as specific as possible. They work with clients from a large variety of industries including charities, cosmetics, food, education, financial services and telecoms. In the upper right hand corner of the document you can type the words SERVICE TERMS, CONTRACT or any other variation in a bold, 12 or 14 point font size (larger than the rest of your contract type).On the left side, type your name, title, address, telephone, fax, Email, etc.
If charging by the hour, be sure to put your hourly rate on the contract and an estimate of how long it will take you to complete the project. Make sure all of your contact information appears here.On the right, type the date and complete contact information for your client. But you can easily save a copy of this document as an invoice so when you complete your work, you can send an invoice that mirrors your contract.
Just because you have your policies on your Web site doesn't mean you can be skimpy in your wording here.


Example:Commercial Copy? Copy Due DATE? Revisions and rewrites included as defined in policy? Payment for services due within XX days of final revisionType in your price for the project (or estimated hours if you are working on an hourly rate). If you are working on an hourly rate, be sure to include terms on how you handle going over the hourly estimate. If you are doing your business via fax, as most freelancers hardly meet their clients these days, you'll want to tell the client they need to sign the contract and fax it back to you. You will sign the contract before you send it to them for their signature so they will have your signature on their copy.Make two lines at the bottom of the contract. One for you with your name typed below the line and one for your contact person at the ad agency or individual business with their name typed underneath the line. Getting their signature is no guarantee they will pay but it does increase your chances.Should a client not pay within the time you specified on the contract, send a formal, friendly letter along with a copy of the contract they signed. Be sure to reference the contract and the fact that your payment terms were outlined on the contract itself.Having this piece of paper is not bulletproof protection. However, it can help you tremendously should you ever run into a client that refuses to pay. As a freelancer, just be sure you've exhausted all efforts to get the money you earned.
Otherwise, the client could spread the word and other agencies may be leery of doing business with you.Consider putting a line in your contract that you will get paid even if the project does not make it to print. And this results in you not getting paid for the work you have completed.Ad agencies and business owners are not bad people!



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