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An entrepreneurial triathlon racing team wanted to create a multi-tiered brand reflecting their competitive, fixed-gear riding lifestyle. Brand Identity, men's and women's apparel line, team triathlon skinsuit design, website and marketing materials. The Online Publishers Association (OPA) conducted a study in partnership with Radar Research, which attempted to answer questions regarding the underlying approach to native advertising.
There were several intriguing findings; perhaps the most telling was that 90 percent of publishers surveyed expect to provide native solutions by the end of 2013. However, the one that stood out the most for us was on the definition of native advertising. Here at Sharethrough, we have participated regularly in industry discussions about how to change the perception of native advertising from an industry phrase to a true media category.
At our last two Native Advertising Summits, we have held panels (New York & Atlanta) specifically devoted to the topic of definition.


In addition, our CEO Dan Greenberg is one of the co-chairs of the IAB Native Advertising Task Force, which has devoted much of their initial meeting time to the topic. One clear delineation that we feel is important to make when talking about native advertising is the difference between sponsored content and native advertising.
Sponsored Content – For native advertising to work, advertisers must deliver valuable content that indeed deserves to match the form & function of a site. Native Advertising – A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
Read more about the differences here and find examples on our Native Advertising Leaderboard. SEO is a collection of best practices to get found in search engines by people who are looking for your product, service, or solution. Creativity and artistic vision are obvious traits of great any great web designer, but beautiful imagery alone will not guarantee that your design business become a success.


When the Internet was first introduced, it wasn’t meant for advertising – it was a way to exchange emails and information. Effective PPC management is one of the most important aspects of running a successful paid search campaign.
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements.
With a new blog springing up every minute, getting your voice heard in the ever-growing blogasphere can be hard work. We defined the Trifecta brand from the ground up, carefully developing their brand identity, apparel line, team racing gear and website.



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