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I have always been a fan of Nixon watches, unfortunately we don’t always get that latest styles and ranges where I live, but I do constantly follow their trends and the great watches they produce.
The best news however is that they wil be venturing into new areas with a range of Nixon Headphones…so watch this space for more info on that. If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.
Best Ads: Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. Like electronic and virtual media print media plays an important and crucial role in advertising industry. For example the electronic ad of Dabur Honey projects the healthy life bestowed by it whereas the print add incorporates the tag line “let’s stay healthy” proving it with a help of a testimonial.
While distributing budget for your advertisement campaign you should not ignore the print media because you pay very less in comparison to what you earn by advertising in print media.
Meanwhile, though traditional paid media still are trusted by a great number of consumers, their influence is on the decline. Still, Nielsen notes that global advertising spend increased 7 percent from 2010 to 2011, driven by a 10% increase in television advertising. Among the more marketer-driven sources for online information and advertising, company websites and permission-based emails fared well. Next up on the trust scale are search engine ads, which are trusted by 40% of those surveyed.


Mobile ads of various types have increased trust levels 61 percent since 2007 and 21 percent since 2009. Interestingly, Nielsen found that relevance often correlated strongly with trust, suggesting that online marketers could raise trust levels by making ads more relevant. To conduct its research, Nielsen surveyed more than 28,000 Internet respondents in 56 countries. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. Lengthy success stories of brands reach the customer with a comparatively cheaper media i.e. Shilpa Shetty posing in three postures representing the fitness, activeness and the glow due to Dabur honey clearly describes the readers the reason for consuming it. Nearly half of consumers around the world say the trust ads on TV (47%), in magazines (47%) and in newspapers (46%), but those numbers dropped by 24%, 20% and 25% respectively, in a relatively short period of time — between 2009 and 2011.
Fifty-eight percent of global online consumers trusted information they found on a company website, and 50% trust emails they signed up to receive. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998.


The contact details of the dealers, manufacturing units, and the customer care office are given in the print ad. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.
There is no time limit like ten or fifteen seconds for a brand to display its worth in this media. The overall effect of print ad is much more than the TV ad reason being the total story depicted in one column.
There are many remote places where the TV network or internet does not reach but print media stay them connected with the world. The logo, the celebrity, benefits of honey, testimonial and the contact details are stuffed in limited space which gets imprinted into the mind strengthening the recall power of brand especially the logo.
TV ad has a very short span where all the information cannot be stuffed by the marketer and all the information cannot be absorbed by the audiences.



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