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I had to become very creative with my keyword strategies and use combinations of words a€“ phrases, making assumptions about what my users might look for.
On Google, you also have the option to either display ads only on Google’s own search network or through display partners. Possibly, my ad focus was not as precise as it should have been, but creating several ad combinations helped me to identify services that performed better.
All in all, Google advertising is expensive and complex, but very robust and with a huge reach.
What I liked about Facebook right away was the demographic and geo focus I could create for my ads.
I knew that, based on psychological research, people are drawn to images of human faces showing extreme emotions such as amazement, disbelief, anger and such. LinkedIn is a perfect place for your ad if you want to reach strictly professional audiences. Google would probably be a better option if I had a unique and popular product that could generate unique and affordable key phrases.
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Radio advertising is a powerful medium to reach your local customers and enhance your branding message.
Whether you are considering a call-to-action campaign for a sales promotion, or wanting to have consistent presence with listeners all year round, we will assemble a custom solution that is just right for you. We manage the production of your radio commercials and place your bookings during air time on all major radio networks and also within live reads and traffic updates via the Australian Traffic Network.
Thank you for the generous support you have provided to the Asthma Foundation ACT over recent months. Thanks to nFlame we have been able to focus on the day-to-day running of our business and achieved great exposure from our advertising budget. You guys do an outstanding job for LMAP looking after our bulk communications and maintaining our website. It's a pleasure to work with two guys who understand the business of their business and are willing to listen and collaborate to promote my business.- Graham Lindsay, St. Keyword competition is fierce and most common keywords associated with my industry a€“ web design – are very expensive. Since it is impossible to get it right just with a few phrases, I tried to cover as many relevant combinations of keywords as possible by creating close to 100 phrases.
Google’s display partners are a loose group of web entities willing to place your ads on their website. With a targeted audience of 30k and a $10 daily budget, I amassed 13,117 impressions, 17 clicks and 9 likes.

Due to Facebook having tons of demographic information on each user, I was able to focus on specific geo areas, interests, age groups, marital status, gender education, etc. People liking your page, automatically become your fans, and unless they choose not to receive your notifications, they become available for your future ads and promotions. Even if Facebook users do not click on your ad or like your business, they still subconsciously register your brand name through side vision. It is hard to put a price tag or ROI on such subconscious recognition, but advertisers have been capitalizing on subconscious recognition for years. It is probably not for you if you are trying to promote your fruit stand, but it definitely was for us since we are in the business of serving other businesses and building web solutions. LinkedIn offers two bidding modes a€“ Cost Per Click (CPC) mode and the impressions mode (per 1k). My ads were presented below the fold of the page on the right hand side both in the CPC and impressions modes–not exactly prime real estate.
My interpretation was that LinkedIn profited from showing my ads as many times as possible in the impressions mode and gave up on my ads in the CPC mode. For the same amount of money I got much better results, but most importantly, I got lasting fans. LinkedIn, so far, has been a disappointment both on the admin side and in traffic conversion; albeit it may give better focus for certain business sectors or if you want to reach some very specific professional strata like executives in a certain sector. With this outstanding business relationship, Purpose can bring your business to an entirely new level.
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It has been an absolute pleasure working with you on our first big fundraiser "A Breath of Fresh Art-2011". They have handled all our advertising campaigns, printed materials and assisted us with our over-all marketing strategy.
With the passing of my friend I couldn't think and my launch of my business was right around the corner. My strategy was to see which combinations performed better so I could weed out the weak ones. The interface feels professional, with excellent reporting tools, great usability and many various options. My cost per click was pretty comparable to Google’s and cost per 1k impressions was even better.
It took less than an hour to get them approved a€“ both Facebook and Google admin teams are quite efficient a€“ Kudos!
One thing about Facebook a€“ it is a place of play and leisure as opposed to LinkedIn or even Google.

I used male and female faces conveying the sense of disbelief as the ad cover accompanied by actionable text.
You have probably seen sitcom heroes brandishing their iPhones or speeding away in their VWs A in a bid to imprint on your subconscious. It took the LinkedIn admin team longer to approve ads (sometimes up to 12 hours, when with Facebook and Google it was no longer than two). I started in the impressions mode and had more than 5000 impressions in three hours, burning through my daily $10 budget at the rate of $2 per 1k impressions.
My only hope was that the ads might have the subconscious effect and build recognition of my brand. Facebook and LinkedIn platforms are not as mature as Google, but in the world of online advertising they have made some meaningful inroads. I had to focus on keywords with medium to low competition where CPC ranged from $0.3 to $2 dollars.
All users seemed to be legit on close examination, however some of them were a€?habitual likersa€? with up to 2000 liked pages – suspicious.
Since my focus was on small business owners, I started getting that type of traffic very quickly.
A As a business owner, my goal is to get best return for my investment.A I set out to compare these three platforms side by side with a conservative budget of $10 dollars a day for each platform.
Yes, with wide geo areas, I was getting thousands of impressions and it was exciting, but results were very poor. I could see that users liking my page are legit as I could check their public profiles right away. It is hard to tell if my ads were engaging enough, or ad placement was too obscure to be noticed.
My goal was to draw traffic to my business Facebook page and create as many likes as possible.
It averaged to about one like per $3 dollars that was still quite expensive if you do not take into account future benefits of a fan base. It is very difficult to assess the quality of this traffic, but my gut instinct tells me it is not that great. Based on Google Analytics, this traffic looks very transitory with a high bounce rate (91.67%) and low level of engagement with the content.

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