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The first time I took the test I studied for about 2 weeks on and off going through the materials and ended up passing with a 95%. I used two resources to study for Google’s Fundamentals Exam, one free and one paid option. In order to take the Fundamentals Exam you’ll have to create a Google Certification Program profile. If you are taking the Google Fundamentals Exam post any questions you have below and I will share more about my experiences. Haha yes that is very true… Although maybe someday Google will be able to control that as well! If you subscribe to that service for a month, and are still not able to pass the exam, then you definitely need to find another profession! I’ve got to say that the most frustrating part about preparing for the exams is waiting for Google Engage to send you exam vouchers. For the people who have subscribed to and used Ipassexam to help them study for the Google exams, just how close are the test from Ipass compared to the actual exam by google? Small piece of advice for employee’s, use your personal email on the certification login so you can take it with you if you ever leave your company. I came across your post earlier in the week when trying to find out more about the exam and it was useful to me so I made a note to come back and comment.
Overall, I felt that provided you study the material thoroughly enough and re-readrevise, then most people should be able to get through.
I couldn’t find any examples of specimen questions online which I can understand since Google will not want to have to re-create the material every few months.
Anyway, one down, one to go which I’ll hopefully manage some time in the next few days. Suppose if i give google fundamental exam and then can i took gap and after that can i give advanced exam??? You’ll need to have both fundamentals and one advanced exam passed with neither being expired in order to be a certified professional.
I was just wondering what is the most useful exam to choose from once I am looking for a PPC job.
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You can’t become AdWords certified like a BUNCH of people at Add3 unless you pass a couple tests.
Since this was my first time around – I did a lot of studying and took a lot of notes… and I made these Flashcards to help YOU with what you really need to know to pass the Fundamentals exam!
These are some sets of flashcards to study in preparation for the AdWords Fundamentals exam. According to Google, the fundamentals test “…covers the most basic aspects of AdWords and online advertising, including account management and the value of search advertising,” but in reality, it covers way more than that. Though the Fundamentals study guide goes into really specific details in terms of the size of ads, number of words allowed in a specific line of a text ad, specific steps to follow to create campaigns or ad groups etc. In this 20 minute flash webinar, Michael Aagaard, Senior Conversion Optimizer at Unbounce, will help you answer that question by giving you 5 actionable tips that will help you run cleaner tests with more reliable results.
It should definitely help you with your career as employers will know Google tested you on their product and you passed. Google allows you to tie your certification with a Google account, which allows you to present it to anyone you like. I would add that there is no rush for people to take it, especially for those that are new to AdWords. So meaning, if we just take the PPC Individual Qualified exam, we simple get the certificate and don’t need to manage any campaign for 90 days?


Using the iPE question bank can help identify weaknesses and prepare yourself for the type of question your likely to encounter when sitting the exam.
Please excuse the blatant product promotion (blush), but hopefully you will agree that it’s genuinely advantageous to prepare using mock exams.
I should definitely do some more research into video and image ads since I have only worked on text ads. The mock gives you the simulated testing environment as the Google Adwords Exam, so you’re better prepared for the real deal. A BIG PLUS, the mock exam even comes at a very modest fee of 5$ with a money back GUARANTEE if you think it’s not worth!
These exams can be passed quickly and easily if you use ipassexam and use mulitople computers during the test, as google locks the screen on the one your taking th exam with. I had been managing accounts for about 4 months but was still unsure if I knew enough to pass the exam.
The second time I reviewed only what had changed in the exam lessons and passed with a 100%. I can honestly say that I don’t think I would have passed, and definitely not scored 100%, without either one of them. The exam costs about $28 for one month of access but it is the most similar practice exam to the actual exam I have found. 113 questions is a lot to read through, so make sure you are taking the exam where you won’t get distracted. Because of this I recommend you use the restroom beforehand or else it could make for an uncomfortable test taking experience. The AdWords exam will open up in its own browser page and you cannot access any other part of your computer until the test has ended. If I didn’t know the answer to a question within about a minute, I marked it for review and moved on to the next.
I would recommend taking them close together, especially if you are taking the search advanced exam because a lot of the material is the same.
I don’t know of any other sites though that offer a more substantial amount of free questions. Its amazing how much time they give you to complete it, but remember to mark the ones you are unsure of, because the wording can make you lean towards an incorrect response. I have been managing accounts for several years but typically only small accounts as a complimentary service to organic SEO. Apart from the fact that is is littered with spelling mistakes, it is also out of date in some parts e.g.
However, it would have been useful for me to know even basic stuff about the exam format such as that it is 100% multiple choice.
Could I ask how long it should take to study for the Fundamentals and Reporting & Analysis modules? I looked up G testing website and the exam is definitely 2 hours and not 3 – everything else is spot on. Google does explicitly say the test is partially about account management, but they mean DETAILED account management. Even if you’ve been working with Adwords for a while, this could still be useful for the random trivia they throw at you. Whether it was intentional or not, there are topics which are not covered in the readings but covered in the videos.
If you’ve been working with accounts for any amount of time the exam will be much easier for you.
From AdWords Customer Match to Bing Remarketing, audience-based targeting will be a trend to watch.


It’s at least better than saying you know something without having anything to back it up! Even if you pass the exam within 1 day of opening an account you won’t be qualified until you meet the other requirements of $1,000 managed spend and 90 days of activity. I am slowly aiming to earn my certification and these tips are really helpful, especially considering none of my direct contacts have gone through the Adwords certification process before. I’m familiar with the material and looked through tutorial, which seems logical, am i underestimating the exam? The format is similar to the actual AdWords test and it was the best tool I used when studying for the exam.
Now is there any time limit within which i need to pass one of two advanced exams to get the certificate? If I still lived at home I would have made my mom put the print out of the results on the fridge. It offers over 400 questions covering all of the exam lessons and is also revised pretty regularly to reflect updates to the actual Fundamentals exam. This way I answered all the ones I knew and could spend time going through the more difficult ones without stressing about how many questions I still had left. So is there an option to write fundamentals first and then later study for advanced and write it another day.? The Fundamentals test is really an introduction to Google AdWords overall and is designed to test your knowledge of on the functions of AdWords and the basic knowledge required to use it properly.
The cards will be most helpful if you have already read the Fundamentals study guide since there’s no way to cover all the nuances of AdWords in a blog post! It is important to study what access you have to different functions within different levels of the account and My Client Center. It is more important to study how AdWords works and what goes into creating a good ad (such as the text, what goes into choosing keywords, how to effectively use geo and language targeting, tools in AdWords to help improve performance, as well as how Ad Groups work and are organized). As with most certification exams, at least put down an answer and mark it to come back to, before you finish.
Some of the questions have you thinking through real life scenarios and choosing the best solutions.
To be honest, even with all the reading and videos, I think I would have struggled if I didn’t have the practical experience to help me think my way through real life scenarios as you say. Therefore I would recommend that new advertisers take this time to get familiar with the AdWords interface and how it works, learn up on the help centre and then make taking the exam your last step toward being qualified after you have managed the account for 90 days. I wanted to share my experience with preparing for and taking the AdWords Fundamentals Exam to alleviate any stress you may be feeling and to let you know that even if you only have a few months of PPC experience you can ace the exam. Here you can access the study materials for the AdWords exams as well as see what information is covered on each test. With the 3 hour exam limit I had more than enough time to go through all of the questions I had marked.
I prepped by reading through all of the Fundamentals information from beginning to end and went through the elearning presentations for any areas I needed extra review. I got 91% on both of them by reading all the materials at least twice and highlighting seemly trivial details, which are huge parts in the exams.




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