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Alistair Smith, who joined DJS Research in 2011, has been promoted from Senior Data Executive, to Operations Manager for Data Services.
Liam Higgins, who joined DJS Research’s research team in 2013, has been promoted to Senior Research Executive, from his previous role of Research Executive.
Matt Walker, who joined initially joined the team in 2014 as Junior Research Executive, has received his second promotion since arriving.
Beth Harcourt, who also joined DJS Research in 2014, has been promoted from her previous role of Marketing and Communications Assistant, to Marketing Coordinator.
June 1, 2015 - Horsham, PA based Marketing Systems Group (MSG), a provider of products, information and services to the survey research community, announced the appointment of Jeff Palish to the position of Senior Vice President. Founded in 1957 and based in Washington, the Marketing Research Association is the leading and largest U.S. MRA’s total reinvestment of all revenues back into our profession directly enriches your career and those of other researchers like you. Full service market research firm Mozaic Group has appointed Vaishali Daga as Analytics Director. Global marketing services firm Phoenix Marketing International recently announced the acquisition of Sterling Research Group, a market research firm with heavy category expertise in casinos and hospitality.
Azure Knowledge Corporation has opened a new office in the famous News Building in London, UK, home to major news industry names like The Wall Street Journal,  The Times, The Sunday Times, The Sun, Dow Jones,  and HarperCollins. Market research data collection company Logit Group, founded in 1997, just announced “a complete rebrand” of the company’s look, but not their offerings. Logit Group also announced the opening of a new 115-seat call center in Wichita, Kansas, augmenting Logit’s client services and call center facilities in Toronto, Ontario, as well as its mall facility and call center in Montreal, Quebec.
Cambiar Consulting announced a new Technology and Analytics office and practice in Palo Alto, California. The leader of the new practice will be Richard Scionti, who is joining the company as a full partner. So, I expected to gain a richer understanding of ethnographies I could apply to subsequent designs for clients.  I was also prepared to examine my past work to repair any gap between what I typically offer and what the authors do. Nonetheless, I don’t think I understood the difference between what I do and what real commercial anthropologists do. I don’t think I was prepared for the amount of introspection needed to conduct an honest ethnography.  We’ve been warned that collecting data using any artificial construct is at risk of generating skewed data – focus group participants, by the mere fact they are in a room and not at the jobsite, for example, will not provide fully accurate responses. I appreciated the honesty of the authors and their willingness to share their mistakes so readers can learn from them.  I am convinced their intent is for us to learn what an ethnography is in practice and how to keep it on track logistically while remaining true to the principles of anthropology all the while. This book is deeply footnoted and serves as a reference to assist in design and to keep you honest.
Big Data keeps getting bigger and more useful, but also, said Ramirez, growing in its capacity to “reinforce disadvantages faced by low - income and underserved communities. According to Ramirez, discrimination “is what big data does in the commercial sphere – analyzes vast amounts of information to differentiate among us at lightning speed through a complex and opaque process. Forty-one percent of Hispanics and African Americans could not be scored by traditional credit scoring mechanisms, according to Mark MacCarthy, vice president for public policy at the Software & Information Industry Association (SIIA).
Pamela Dixon, founder and executive director of the World Privacy Forum, referenced the “Scoring for America” report she produced with Bob Gelman earlier this year.
To that point, MacCarthy commented that specific laws already exist for specific kinds of data in specific circumstances.
Addressing the continuing relevance of the FIPPs, Turner-Lee said that “The Internet is this big big buffet of places you can go,” with algorithms being created around every corner. Meaningful human consent for participation, as in the Human Subjects Rule, would be the bedrock foundation from which to work, according to Dixon.
Turner-Lee commented that, while there may be some data collections where we would want everyone to participate, such as improvements to the smart grid, what about when a person walks into a fully-wired IOT home, do they “have the ability to opt out of that environment, because you don’t want someone to see?” Does the privacy framework balance “use versus harm” and can the consumers understand privacy notices?
Of course, if you put too much weight on transparency to consumers as the defense against unfairness and privacy violations, MacCarthy mused, “you’re doing customers and consumers a disservice” and “disresponsibilizing” and frustrating consumers. Just because the scale of the data has changed doesn’t mean we need to change the structures necessarily. Data is not inherently good or bad, said Chris Calabrese, legislative counsel for the American Civil Liberties Union.
Automated decision-making via Big Data, even at high levels of reliability, “like 96 percent, still leaves millions of people out of luck,” according to Jeremy Gillula, staff technologist at the Electronic Frontier Foundation.


While the FTC workshop heard a lot about risks and anecdotes, “we haven’t agreed on what the harm is,” according to Michael Spadea, Director of Promontory Financial Group. The UC Berkeley School of Information asked scholars to define Big Data and got forty different answers. The FTC data broker report evinced concerns about the combination of consumer tracking (online and offline) with advanced data analytics, and the same concerns came up at this workshop.
However, Turow was outraged that companies will not reveal all their clients, and every source of all of their data. Of course, not everyone should always get notice all the time, but it is “not a technologically infeasible thing” to allow consumers who to find out what is going on with their data, said Gillula.
Turow calls this the “century of data,” where the things we say we can’t do today will be done in the future, and he worries about whether or not we’ll have the tools to control those things. In risk-benefit analysis, said Calabrese, it is “easy when the benefits are to companies and the harms are to consumers.” Regulation is necessary to mitigate harms and prevent them from falling on specific classes of people.
Deidentification could have great potential to protect consumers without hindering the use of Big Data, said Wolf. How many times have you received an email asking if you’re free on April 1st for three focus groups? As qualitative consultants, it’s our job to come to the table with well-researched recommendations that we can stand behind. How do we ensure participants answer questions fully, completely and in your desired order? Alistair has overall responsibility for all aspects of data analysis and scripting, and manages a team of around ten data executives. He will focus on leading MSG’s business development and account management groups for both sampling and technology products.
She brings over 15 years of high technology research experience, most recently serving as a lead analyst at Market Strategies International, where she led both consumer and B2B research design and analysis, with special emphasis on complex product development, segmentation, customer satisfaction and foundational market profiling research. Combining Phoenix’s mobile engagement research platform, mXP, and Sterling’s VOC expertise and understanding, Phoenix will build on its existing customer experience offerings.
This new office will help augment Azure’s services to clients in the UK and Europe overall.  Azure already has operations hubs in the USA, India, China and Kenya and on-ground staff in 13 countries with coverage across North America, Europe, Asia, Latin America, Africa and Middle East. The new practice will focus on strategically and operationally guiding clients in designing, building and deploying effective analytics capabilities, as well as their technological underpinnings, and matching these with their existing research offerings.
He was most recently Global Head, Customer Experience Business Applications at GfK, where he was responsible for the successful launches of new management and tracking platforms in customer experience and brand management. I have done qualitative research for more than 20 years, conducted hundreds of groups and thousands of interviews, and even led some ethnographies or included exercises that have their roots in ethnographies.  I have always been proud of the evolution of my designs because of the consistent inclusion of knowledge gained from conferences, Webinars and reading articles and books. The design, scale and most likely the price of ethnographies are considerably different from the norm in my industry, residential construction, but certainly transferable.  What I lacked was a different openness of mind. Consequently, the next time I attempt to design an authentic ethnography I have the obligation to ask myself what perceptions I hold so I can attempt to design around them.
It is a gateway for one’s own self-paced tutorial and includes tons of additional articles and books to read and ways to present the findings to clients.  As such, I would recommend this book to all market researchers and their clients to see how discovery happens and how to harvest it.
As a result, he said, alternative scoring methods achievable through Big Data can provide opportunity for more than 80 percent of those consumers to get a score.
She observed that the Internet of Things requires “extensive data collection” around these connected devices, which presents potential threats to consumers. An all-encompassing data law that applies in all circumstances for all consumers, he said, would be the wrong way to go. It is “a hard ecosystem to distinguish” which makes “a general framework like the FIPPs” appropriate, whether the data is small or big.
According to Dixon, we need to look at the underlying ethics involved, not just the existing laws.
Data “reflects the disparities in our society” and our job is to make sure that Big Data does not exacerbate economic and racial disparities. Setting a “perfect regulatory regime” isn’t the goal, he said, because it “would probably kill the economy.” The real goal should be the most benefit with the least harm to consumers. As Chris Wolf, senior partner at Hogan Lovells, explained, “We’re painting with an awfully large brush,” in terms of definitions and uses of Big Data. And while the FTC emphasizes the need for transparency in Big Data analytics, some panelists questioned how important that would really be.


He indicated particular annoyance at Axciom’s testimony at a December hearing in the Senate Commerce Committee, when the company’s representative could not name specifically to whom the company sells data. However, according to Calabrese, “We’re woefully inadequate in transparency right now.” The FTC data broker report indicated there were at least 1500 data points about each consumer, Calabrese said, but Axciom’s About the Data website doesn’t show all of them, nor explain them.
Spadea pointed out that inundating consumers with notifications will “drive them to distraction” or they’ll tune out the notices, which puts them at even more risk.
Spadea agreed, pointing out that there are lots of tools in the toolbox to mitigate data risks. That job should not be limited to the conversations we have with our platform providers, recruiters and respondents. Both research provider and buyer have shared goals—to unearth the best possible insights and to deliver the best possible results. This will ensure that you can answer your client’s questions and choose the optimal tools to make the project a success. Palish has over 20 years of marketing research experience in call center management, project and account management, sales and marketing management, statistical sampling and business development. Her quantitative expertise includes both custom and tracking research programs, primarily in the technology and telecommunications industries. In addition, it will offer recruitment services to clients seeking data analytics experts and data scientists. Prior to that, he was responsible for the Analytics Practice at Prophet Brand Strategy, including launching a new visual analytics platform.
Such observations are expanded upon in “Big Data: A Tool for Fighting Discrimination and Empowering Groups,” a recent report from the Future of Privacy Forum and the Anti-Defamation League. If someone is found to have HIV-AIDS, that information is both “sensitive” and “highly prejudicial,” observed Dixon. Are they “losing something of social value,” leading to higher rates when they are applying for a car loan? Collection limitation may be hard to regulate, she said, but that doesn’t mean we should throw it out to focus entirely on data use instead.
As of yet, there is “no evidence” of a “regulatory gap.” Identifying harm is the critical piece, since companies need clarity on the risks they should be acting to mitigate. According to Joseph Turow, professor at the University of Pennsylvania’s Annenberg School for Communication, consumers’ transparency worries might be generational and dissipate over time. A better approach is to “risk-gate” the data – the most sensitive data should be treated differently, Spadea explained. New projects are exciting and we want to jump in and say “yes,” but the most important thing is to start a dialogue with the potential research buyer to truly understand their needs (and limitations) so that you can design the best possible project to meet their specific situation. It’s important to establish mutual respect and a clear understanding from each other’s perspectives. By asking questions like these, you’ll have the answers you need to pick the best tool for the job. Most recently, he was Senior Vice President: Client Services at MRops and Senior Vice President at WorldOne. In her new position, Daga will provide strategic analytics direction of domestic and international studies and lead Mozaic Group’s analyst team.
Scionti has also held senior global management positions in technology, analytics, marketing and product management at Research International, TNS, Harris Interactive and SPSS. Older people, he said, are “higher on the creep factor.” More and more consumers are demanding integrated experiences, so as they understand how Big Data works, they may care less about the kind of transparency the FTC is seeking.
Take a step back and ask for a meeting that will allow you to fully understand the project background and objectives. Don’t be afraid to ask about important elements such a context, timing, budget, audience, target market and client team involvement so that you can efficiently and effectively design the optimum research to meet your client’s needs. Researchers need to know the full story—the rationale behind the research and the intended use of the insights to be able to design research optimally.
You also start to bring them in as partners in the design process, setting it up so that you can work together to bring your research vision to life on their platform.




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