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The post 11 Impossible Tech Interview Questions You Don't Want To Be Asked appeared first on DreamStateDigital.
You may purchase phone plans with more than enough data to cover things like casual web surfing and streaming the occasional song. It means that if you spend an hour a day on social media over a cellular network, you could be using 2.7 GB of data a month. A lot of that usage is likely due to the auto-play video Facebook recently added to its app. You can disable the auto-play option for newsfeed videos when you’re on a cellular network by going in to the Facebook app and tapping the options button (the three horizontal lines on top of each other) found on the bottom right for the iOS version, and towards the top right for the Android version.
Streaming music at the normal, average stream quality for an hour will use up 43 megabytes of your data plan per hour. If today were the last day of your life, would you want to do what you are about to do today?
But you may not realize that browsing Facebook could be a big hit against your data plan too.
The post How a tweet turned Uber’s first hire into a millionaire appeared first on DreamStateDigital. The post How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry appeared first on DreamStateDigital. While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers‘ needs, according to a report from Kentico. The post Healthcare marketers miss the mark on mobile, leading to frustration appeared first on DreamStateDigital. Kentico’s digital experience research showed that consumers are becoming increasingly frustrated with the lack of mobile options when it comes to communicating with healthcare experts or navigating wellness sites on smartphones. The post Important Alert: Payments scam targeting web designers and other small business owners appeared first on DreamStateDigital. The scam: An inquiry asking if you accept credit cards before discussing any project details.
The customer often suggests a large deposit on the project, but insists on a rushed timeline.
The prospective customer will claim they are ready to make payment with a credit card so that work can begin immediately. The prospective client will provide a reason why the third party can’t accept the payment directly. Once you process the credit card payment and receive the funds, the fraudsters will be asking you to quickly deliver the funds to the third party and get to work on the project.
The post This CEO is taking on the biggest banks on Wall Street — and winning appeared first on DreamStateDigital. The post Google employee dies in an accident at the Cannes Lions advertising festival appeared first on DreamStateDigital.
The post How a tweet turned Uber's first hire into a billionaire appeared first on DreamStateDigital.
The post How To Rock Brand Journalism Like a Celebrity appeared first on DreamStateDigital. Goop ’s pages that are labeled “Go,” “Be,” “Do,” “See,” “Make,” “Get” and “Shop” represent the site’s wide variety of content.
With light and fun articles on topics such as fashion, beauty and fitness, Conrad’s site appeals to every need of her high-maintenance audience. Hollywood A-listers are now adopting this tactic to promote their personal brands and offer insights into their interests and passions. As you plan for a new year, quarter, or month, it’s time to determine your SMART marketing goals.
The post A Visual Guide to Creating the Perfect Linkedin Company Page appeared first on DreamStateDigital. A LinkedIn Company Page gives a business a tremendous opportunity to advertise its products and services, recruit top talent, & share important, interesting, and useful updates. Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. There are handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well. Uprise.io, a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015.
To help marketers and consultants through the process of quickly creating a campaign we have created a email sequence planning template.
The post How to plan event-triggered automated email campaigns appeared first on DreamStateDigital. I think that the reason event-triggered emails are underused is that maybe many companies are still in a campaign mindset.
The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response. Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. The post A Guide to Email Marketing and Marketing Automation Tools appeared first on DreamStateDigital. Companies have long used email marketing to reach out to people to keep them informed and to remain connected with them. The post 5 ways for brands to build relevance and trust appeared first on DreamStateDigital.
LeadSift, a provider of #social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company.
LeadSift also officially launched its Consumer Insights API to allow for easy integration of real-time social insights directly into other business applications to enrich contact and profile data. The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing. The second annual EContent Sourcebook: A Guide to Content and the Digital Experience brings together everything digital content professionals need to know in 2015. Personalized email campaigns that acknowledge recipients' birthdays or anniversaries are more successful at engaging their target audiences, generating higher open rates, transaction levels, and revenue, according to research by Experian CheetahMail.
Below, other findings from The Birthday and Anniversary Report by Experian Marketing Services. Among birthday-email campaigns studied, 75% of marketers sent emails to everyone in their files with a known birthday, whereas 25% selected specific customer segments, such as frequent purchasers, credit card customers, or loyalty program members, to receive the birthday-based emails.
Birthday mailings sent to all subscribers also generated double the transactions of those sent to selected subscribers. Looking for solid, substantiated information about email from the industry's best resources? Marketing Factbook featuring 39 charts tells you about email usage, what captures users' attention, and how organizations are using email to reach customers.
Marketing Factbook a 144-page compilation of data and 110 charts that also covers search engine marketing and social media. Most birthday and anniversary campaigns sent by email marketers included some type of promotional discount.


Offers that required a minimum spend had significantly lower transaction rates and revenue per email than offers without such requirements. About the data: Findings are based on the results of 7,000 birthday and 3,000 anniversary email campaigns conducted by 53 Experian Marketing Services' CheetaMail clients during 2009.
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Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads. Presented by: Mark Lerner In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way.
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It is of no doubt that automating your marketing can create remarkable productivity for your business, making you able to scale your efforts without losing accurateness.
Email marketing technology can be an outstanding tool for establishing a strong, personal relationship with your customer. As individuals, we are hard-wired to desire a link with others, which is why, as marketers, we should present our brand name as real and individualized. In other words, they’re basically asking for people to unsubscribe from your marketing and advertising list because, the personalized factor is missing.
Lead scoring is a component of marketing automation that is used to qualify and go along prompts deals. At its core, personalization means connecting with a human voice and guiding your efforts to your clients as individuals. If you think we missed some point, don’t forget to update us on Twitter, Facebook or LinkedIn. Strong guidance from a highly experienced communicator that any marketing strategist can follow.
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It’s what we call that class of software that helps marketers nurture and quantify leads. But the term marketing automation does not do justice to the software it’s named for. Tracking visitors, sending emails, scoring leads, creating workflows, generating sales alerts…all of these automation features are critically important. First and foremost, marketing automation software helps you discover more about who your prospects and customers are. As marketers, your ultimate goal is to convert visitors to leads, and leads to sales opportunities and profitable customers. Professionally, I'm interested in how the Internet and the rise of social media and new marketing technologies is transforming the role of marketing, as well as the day to day jobs of marketing professionals.
We’ve created a new automation feature that allows you to inform your target audience about new products, offers and other webpage updates on a regular basis. XML may sound a little bit technical… but we want to assure you it’s easier than you think. The difference between RSS and XML is in the number of fields that can be inserted in the content of your email campaign. RSS to email is a great tool for sending the latest blog posts and news articles that usually include titles, descriptions, links and images. Although setting up XML emails requires basic knowledge in HTML, the process is quite simple.
First, you have to prepare an HTML template in which to enter the XML data file information. The last step is to set up sending frequency in the fifth step of the campaign wizard and your emails will be sent automatically at the time and frequency you’ve set up.
If you sell various products or services, you should think about relevant email content for each of your subscribers.
The unlimited number of fields allows you to include in your email content about whatever you need.
The additionally dynamic content is a great feature of Mailigen that combines with XML-based emails, allowing you to create one campaign but send differing content to each customer segment (which are created based on interests and needs). You will be able to unsubscribe from any further emails at any time within any received email! The videos appear at different rates for each user based on a variety of factors in Facebook’s newsfeed algorithm. Although several marketers, such as Web MD, have made a strong push for applications centering on healthcare, doctors and providers must roll out a greater presence on mobile and SMS to connect with consumers. That’s why we wanted to let you know about a new scam targeting web designers and other online merchants. They do this because they’ll be paying you with a stolen credit card, and want to complete the scam before the card is reported as stolen or the true owner of the credit card detects the unauthorized transaction.
This could range from them not being set up to accept credit cards to them being tied up with a family emergency. Unfortunately you will now likely be looking at a loss as the true holder of the credit card will dispute the charge and you will receive a chargeback. The site—featuring her handpicked team of experts—provides a goldmine for guidance on food, fashion and mindfulness, among other topics. Articles feature multiple graphics and rich visuals produced with a feminine flair that resonates with readers. It’s the leading social networking site for professionals, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.
The guide also includes several inspirational visual examples garnered from top-performing company pages to assist you in crafting your own perfect linkedin company page. This way, you not only know how to optimize your headline but also can come up with article ideas that will attract and intrigue your target audience.
To setup event-triggered email does need investment in a project to work through the relevant creative treatment and targeting for different customer actions and position in the lifecycle. You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually. One barrier to setting up these event-triggered email sequences is the time it takes to specify the sequences if it’s a new approach to the company or agency. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. Traditionally, you would buy an email database and have an email server with the capability of high-volume email blasts to send out mailers to people in that database. He says in a press release, ““Companies need to move beyond collecting likes and retweets with meaningless content.
The company says the investment will further product development efforts and fuel sales and #marketing. As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users.


Among anniversary mailings specifically, campaigns that offered dollars off purchase amounts generated higher transaction rates than percent-off campaigns—as well as more revenue per email ($0.44 vs. However, you don’t want your automated messages to feel automated – you need your marketing to feel personal to create links.
Personalization and automation are really solid allies; however, as your marketing outreach scales up, you need to remember the following email marketing best practices to avoid losing that essential personal touch.
Therefore, ensure that you’re sending out messages from a real person-one who stands for the values of your product or company, as well as the appropriate message you are trying to convey. The very first thing to do is gather fundamental contact information (name, telephone number, and email) with a lead box.
Lead scoring results reveal how responsive your content is, and whether it’s really connecting with your prospects or not. Be that as it may, it’s a bit of a paradox, because the purpose of automation is that you don’t need to contact everyone individually.
He loves to write about digital strategy & trends, email marketing, industry best practices, and management. But the real value behind marketing automation software lies in its ability to reach and engage with more prospects and to covert these prospects into leads, sales opportunities and customers.
You can track and expand your prospects’ profile data, including demographic and firmographic info that you can use to better segment and target the marketplace. With automated outbound messages, whether in the form of newsletters, messages triggered by site registrations, or intricate automated nurture campaigns, you can exponentially increase touch points with prospects and expand your marketplace presence. Engagement starts with understanding the buyer’s journey, the process that a buyer goes through from awareness to research to a purchase decision. Marketing automation software enables you to convert anonymous visitors into qualified prospects using features such as reverse IP look-up and real-time website personalization.
Once set up, campaigns based on XML (Extensible Markup Language) data inclusion generate email content automatically and send regular email messages at scheduled times. We marketers love XML format data files because of the capability to make daily activities easier by automating work.
In this case, you enter an RSS feed link into your email template and schedule your campaigns.
Here you also have to place an XML data file reference in an email template and set up sending frequency, allowing new content to be sent automatically and regularly to your target audience based on your settings.
RSS enables you to add only four attributes: title, description, link to the article and an image. However, online retailers have also adapted this feature to promote their products and services. XML is particularly suitable for online retailers and group buying sites that need to send more than the usual information, for example, discounts, deal expiration dates and bonus points. Moreover, our experienced team is always available to help you with email template creation and campaign management. XML must contain the data about your products in the website or any other information you wish to display in your email content.
Segmenting your audience by interests and needs, then using this information to personalize the email content is the best way to deliver exactly what they want. Once you create an email template with XML, set up the number of items you want to display in an email campaign and schedule sending frequency – emails will be sent automatically and regularly, and you will be able to focus more on campaign results and optimization. Product prices, discount codes, bonus points, related products – all you need to make your offers more compelling and appealing to your target audience. Be sure to keep an eye out and look for these telltale signs that you may be dealing with a fraudster.
Originally started as a weekly email newsletter, Goop quickly transformed into a repository for consumers who crave lifestyle content.
Paltrow follows the principles of brand journalism by providing the type of lifestyle content that focuses squarely on her target audience. Mark Brownlow has more on the whys and wherefores of event triggered campaigns in this post on Email Marketing Reports. With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used. However, both daily and weekly birthday mailings pulled roughly 40% more transactions than those deployed monthly (0.43%).
Offer a piece of content that offers them more info about an issue you can solve in return for their email address, and you will likely see an increment of new leads from your site.
If your lead is interested in your product or services, send a properly customized automated message at the correct time.
You can now create content to better meet your prospects’ information needs at every stage of their journey, and track their level of engagement. You can then track and score these leads and convert into sales opportunities based on agreed upon lead scores and activities that reflect their level of engagement. I love tennis, hiking, nature, and pretty much anything outdoors, as well spending time with the people I love and admire. As a result, your website content is converted automatically into RSS to email newsletters on a regular basis. So RSS is used not only by bloggers and news portals, but also by online retailers and group buying websites. They’ll offer to place a large deposit and then ask if they can transfer funds to you that are destined for a third party. Paltrow and her team provide such compelling information that it wasn’t hard to get sucked into a few articles while researching this story.
Goop features many industry experts, which enhance the credibility of the site even beyond Paltrow’s celebrity status.
Though the site may tout Conrad’s celebrity name, the information is laser focused on her target audience, the typical girly girl who views primping as a necessity. To help you align your marketing efforts with SMART goals, our Partner HubSpot built this marketing planning template that you can download for free. Age, particular pain point or problem, wage, and different components that don’t change are a good place to begin.
Beside the already mentioned four elements, you can also display discounts, old prices and any other additional information related to items in your email. Our template factory guys are always happy to create email templates for XML campaigns, while our managers are keen on campaign strategy development, segmentation and campaign management. Once you agree to the project, this new customer will want to pay you with a credit card very quickly.
Once you transfer funds to the third party the original credit card payment will be charged back to you and all contact will be lost with the scammer. In addition, if you are marketing universally, segmenting according to geographic relevance is also essential. Build out a complete hypothetical prospect who is demographically like your prospects, and who has the same issues. Messages written in wrong languages, or event invitations from the wrong continent are totally ineffective.



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