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This is the number one question I get asked by music video directors in Toronto who are starting out. So that’s why, before pulling the trigger and making a purchase, you need to ask your self a few questions. What kind of music video you are looking to shoot? Is your music video for YouTube, Broadcast or are you gonna use it to learn the craft?
Most folks who can afford the high-end cameras don’t actually buy them, they rent them. You’re going to notice that your budget and experience has a lot to do with each other.
If you are a music video director that has already learned his or her craft and and are loosing clients because of your gear, then it might be time to upgrade your camera.
Buy going the rental route, you can save, learn, and experiment with different cameras with out breaking the bank. If your looking to make music videos soley for YouTube, then you don’t need the most expensive camera out there. If you are doing music videos for friends or trying to learn the art, then decent is pretty much anything you have at your disposale. Almost all cameras out in the market today have enough imaging power to produce a decent image for the computer screen. The benefits of DSRL’s, for a music video is that they are inexpensive, produce an excellent image, and more importantly, gives you full manual control over the image.
The huge advantage, of Canon’s DSLR, for me anyways, is that they are very inexpensive and easy to use. But more importantly, it means that you you’ll have money left over to invest in a good set of lights, tripods, dollies, and other crucial film gear. The Panasonic GH2 produces some of the most crisp and high resolution video footage that I have seen.
Just a reminder: The hacked GH2 does produce a beautiful clean picture, but it comes at a price. 1) It’s not always going to be stable, so you might want to think twice before using it on a paid job. Don’t get me wrong, a lot of broadcast shows, like House has been shot on a DSLR, but those where productions with over a hundred thousand dollar budget for post production.
Now between these two camera the easy choice is the Red Scarlet, it does 4k, shoots RAW and has high frame rates (great for slow motion work). In contrast, the Red Scarlet has a bigger learning curve and a more complicated workflow, but it provides you with the most resolution and options in post production. 4K is benificiental even if your final delivery is for HD or SD, because it will give you room to zoom in and pan the image in post. The Scarlet also shoots RAW, which means that there is no processing done to the image as it’s being recorded. The positive side of RAW is that it gives you the flexibility to change the exposure, correct for colour temperature, and do heavy special effects work in post. The negative side of shooting in RAW is that it takes a lot of hard drive space and also a lot of CPU and GPU processing power to debayer. However, for cameras such as the Red Scarlet, debayering is done after you finished shooting. Once finished, you take your footage into your NLE system and do the debayering through a software such as Redcine, which requires expensive equipment. If you have ever used any of Canon’s other DSLR, then you can pick up the C300 and start shooting right off the bat.

Most music video directors that I know in the Tororonto and New York area, even after they do their home work and research, still don’t go out and make the purchase. Now, for the entry level cameras, I wouldn’t suggest for you to go and rent it, because most retail camera stores have a decent return policy. But, if your interested in buying the Scarlet or C300, then before putting down a few thousand dollars, I would suggest for you to go to your local pro video rental shop and rent one for the weekend. As part of its year-end tradition, YouTube tallied up the most-watched music videos of 2014, and this year's numbers proved that girls ran the show. Unsurprisingly, the list featured celebrities we've spent most of the year talking about, including Taylor Swift and newbies Iggy Azalea and Meghan Trainor. Re-watch the videos below, and be grateful that these girls have finally ousted Psy from YouTube domination. The beginning of a new year is typically a slow period for musical releases, but that's not the case for 2015 so far.
Many artists who had strong album and video releases in 2014, like FKA twigs, Flying Lotus, Sia, and Shabazz Palaces, put out even more impressive videos in the past month. If you watch a lot of YouTube videos, you already know that music videos play an important part in why the site is very popular. When it comes to filming yourself and of loading your work online, you need to pay attention to the type of camcorder you plan to use. For example, if you are planning to become a YouTube partner, it is important that you pay special attention to the quality of the clips you upload as well as to the content. Sony HDR-CX260V High Definition Handycam is a well reviewed video camera that will give you up to 30X optical zoom and true high definition recording. Consumers report that the still images as well as the video is of top quality, allowing you to do promotional pictures while shooting your music video. Another important thing to bear in mind if you will be filming from a single location is, buying a tripod.
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Cameras that produce cinematic images of high quality can cost any where from a few thousand dollars to tens thousand of dollars. Are you just starting out and you’re not gonna be making money, or are you an established production and service business and you’re looking to step up your production?
There’s the inexpensive cameras in the lower end, like the Canon and Panasonic DSLRS.
You need to sit down and calculate that if you buy a camera for $15,000 how long will it take before you see a return on your investment?
If you can’t buy because you don’t have the financial means just yet, but you need the camera to get gigs, then what do you do?
In most cases, you can just rent the camera for a few days – most rental houses give a discount the longer you rent.
It does HD, provides a decent codec, and has enough resolution and color rendition to look impressive on a computer screen. Although the entry level T4i is originally meant for photography, it also produces an excellent image for music video directors. Unlike Canon’s DSLR, which are crippled by low bitrates and codecs, with the GH2 (hacked) you can get a high quality codec.

Well, for starters, it means that you will have much less macro blocking and more room for colour grading in post. The GH3 will have a much more robust body as well as more pro features, like headphone jacks and a better codec, so you might just want to wait out for that.
But you also have to take into consideration the workflow and the learning curve that is involded.
Consumer cameras are mono cameras that have a matrix of red, blue and green filters in front of the sensor, a bayer matrix. But it’s another thing once you get the camera in your hand and start playing with it. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
As noted in our Most Anticipated Albums of 2015, there's a lot of new music expected to come from our favorite artists, and that means new videos, as well. Younger artists like Ibeyi and Novelist continue to build their creative momentum with fresh, impactful visuals, and collaborations from producers like BADBADNOTGOOD and Daytrip unexpectedly yielded videos with captivating narratives.
There are those who enjoy making amateur movies\s to share with friends or because they hope to be able to make a living through their musical talents. For music vids, it is really important that you can use and external microphone to record the best audio, so I have found the best rated camcorders that have an extra mic input, as I know that will make your vid truly porfessional sounding. You can decide to go for a compact digital camera that offers great quality with regards to taking pictures and that offers high-definition video features. In some cases, you can buy a digital camera bundle that comes with tripod, straps, lenses and many more. The mid range cameras like the Canon C300 and Scarlet, and then there is the cameras in the high end spectrum like the Epic and Arri Alexa.
Either your skill set is not good enough, or you’re still trying to learn your craft.
Maybe down the road when the telecom industry is ready to support 4k and we all have fiber optics, the high end cameras will be an option, but as of now, your gonna need something decent. The camera produces some of the most cinematic footage right out of the box, that I have ever seen. Because of the lack of resolution and codec.  know from talking to other music video directors in Toronto and New York, that that is also their number one reason from not using the C300. Enjoy the 10 best videos from the past month, and if that's not enough, catch up on The Best Music Videos of 2014. With that in mind, you can look into offerings from brands like Nikon, Panasonic, Fujifilm, Sony, Kodak and many more.
If you only want an appliance that will do a single thing, you need to look into camcorders. Most digital models today offer HD quality for video filming and they don’t cost a lot either. In order to get something decent, it is best to look into bridge cameras with HD recording.

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