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Weather it is about daily life or business, we almost all the time in our minds comparing the actual results with our plans. Charting three elements together is not a problem at all, the problem is to convey the story in the most meaningful possible way which boils down to the way we present it. Making conditional charts or multi color bar charts to separate the favourable and unfavourable variances. The reason of using absolute values instead of simple ones is to simplify the charting process as handling negative and positive figures may become a little tedious in charts to present the way want. Now the concept here is that variance can either be positive or negative but as we are reporting them in two separate data sets therefore if we have favourable variance then we will have the number in green column whereas nothing in red column.
Up to this point the core items we needed to make the graph are already in place, but to give the finishing touches in more elegant way we need three more columns. Step 6: We will continue with the same concept as we did with variances to split the figures in two columns. This formula is checking if Actual value is less than plan value then show nothing otherwise get the value in cell B2. This formula is doing the opposite as it is fetching the value if actual figure is less than plan then show the value in B2 otherwise show nothing. Press and hold Alt key on the keyboard and on the numpad hit key 3 and 0 and release Alt key.
Step 4: Time to make major changes that includes not only cosmetic changes but also the way each series is plotted on the graph. Presentation: With Plan series still selected and under format tab click format selection button under current selection group. Color: If you like to change color of Plan series, now is the time as it is still selected. Chart type: This is the interesting bit as you will see the whole chart falling into shape instantly.
By custom data labels I mean that Excel should pull the data from specific cells to show as data labels instead of series numbers. Step 1: Have the chart selected and go to format tab and select Over series from the selection drop down.
Step 2: Now select the Under series by going to format tab and then selecting it from chart selection group drop down.
Step 3: Left click on the first data label once it will select all the data labels from Over series. One last bit that I will leave for you as an assignment is to show data labels for Plan series.
SummarySo here you have one tutorial loaded with new idea and have I forgot to mention animation? Preparing the data for excel charts and you can clearly see how much goes before you even start making charts sometimes. Using NA() function in IF() function to help prepare data for conditional charts. To be precise there is no such thing as conditional charts in excel and this is just a workaround.
I have created the similar chart and now i have one concern-how can i custom sort the x axis months as i want Oct as my first month and subsequently Nov,Dec till Sep? Hmmmm can think of but one can easily use the magnifying effect with Window’s inbuilt accessibility options. While strengths and weaknesses are internal factors, opportunities and threats are external. This entry was posted in Strategy and tagged sample swot, swot, swot analysis approach, swot analysis business, swot analysis chart, swot analysis diagram, swot analysis example, swot analysis examples, swot analysis explained, swot analysis framework, swot analysis methodology, swot analysis sample, swot analysis samples, swot business, swot diagram, swot example, swot framework, swot sample by admin. WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time.
Managing your project's budget and measuring key project performance metrics is what Earned Value Management (or EVM) is all about. Earned Value Management can help project managers identify problems early on as well as forecast the cost of a project based on current progress.
This template demonstrates the use of EVM formulas to run a basic earned value analysis and monitor spending over the life of a project. Start by adding tasks to the Planned Value table and entering the amounts that will be spent on the tasks each period.
After you are done defining the tasks and the budget, enter the same set of tasks in the EV (Earned Value) and AC (Actual Cost) worksheets. At the end of each period, you'll enter a percentage complete for each task in the EV worksheet, and the amount spent on each task during the period in the AC worksheet. Transfer the cumulative EV and AC to the Report worksheet and analyze the graph, comparing the EV and AC to the Planned Value. If you haven't already defined your project schedule using a Gantt chart, we recommend that you first download Vertex42's Gantt Chart template. Actual Cost (AC): The Actual Cost of Work Performed (ACWP) is the amount you have spent, including labor and materials and other costs. Earned Value (EV): This is the Budgeted Cost of Work Performed (BCWP), or in other words, the value of the work completed.
Figure 1: Chart showing cumulative Earned Value (EV), cumulative Actual Cost (AC), and cumulative Planned Value (PV) for a sample 12-month project.
The rules you use for assigning earned value are highly dependent on how you define your project tasks.


For example, if you had a task called "Purchasing" that spanned the entire project period, the planned value for that task would be highly nonlinear.
Alternatively, the project manager might define "Purchasing" as a separate category of tasks, with each large purchase as a sub task and another sub task for miscellaneous purchases.
Keep in mind that just because a task is 50% complete does not mean that it has earned 50% of the value. Disclaimer: This spreadsheet and the information on this page is for illustrative and educational purposes only. UPDATE: A new 2015 Version of the Marketing Technology Landscape Supergraphic is now available. Its purpose is to illustrate how incredibly diverse and vibrant the marketing technology ecosystem is. Many companies could make a case for being in multiple categories, but in the interest of diversity, there are few duplicate entries. Three notes: First, my own company, ion interactive, is included in the graphic in the landing pages circle (which is part of the testing and optimization sphere, which is part of the broader web site constellation).
Great infographic, some estimate that Marketing in the next decade will be bigger spender on Technology that IT groups within companies.
According to our knowledge we define that the marketing automation as, It is the Software solution that designed to simplify the online processes by repeatation of tasks.Can u briefly explain about technologification. Thank you for the monumental piece of work, which you thankfully just had to update this year! A labour of love, no doubt, buddy media and radian6 are now merged to be the Salesforce Marketing Cloud. I have been following your infographic for a while now and this the IInd update I am looking at. Hi Mark – Where is Epsilon in this Landscape – I wanted to explore them as a potential player in the marketing suite for my company? Couldn’t agree more with the sentiment that strategy (and for that matter people and culture) trump tools.
You have done an amazing job in putting this together, I took on the task recently in our company to undergo a complete market analysis and I will be using this as a boost in the right direction. I think our company fits in on this to date, we have been laying low up until now, but we are rapidly growing and find that nobody meets the demand of the market quite like us! Thank you again for the valuable insight into the market, please feel free to reach out to me I would love to chat about this topic with you!
Hi Scott, do you have an updated 2013 version of the Marketing Technology Landscape you did back in Sept 2012?
This is such a great overview of the marketing landscape, I’m wondering if anyone (or you Scott) have come across one for the IT Landscape in general? Though we can talk numbers and percentages but the way charts tell the stories is unbeatable. Those of you who are interested in knowing what is variance analysis read this post as it describes the concept in easy words: What is variance analysis?
You can now download the file for a little premium instantly and can read the tutorial later too!
Go to cell C22 and make a heading Placeholder. This column will help us fetch the actual or plan figure whichever is lower.
Similarly if variance is unfavourable then result will be pulled in red column but nothing in the green column. Two columns will help us report cumulative figures if we like to report on chart and third one will be help us give custom data labels to help make the chart easier to understand. Using same concept we will have to additional columns with the name Over and Under. Both columns will home the actual figures but if actual figure is greater than plan then it will show up in Over column and if lesser than plan then it will show up in Under column.
Click Insert tab in the ribbon click column button in charts group and select the first chart type under 2D. Click format tab under chart tools and from the current selection group select Plan series. Look in the formula bar change the last digit to 2 to make it a second element on the chart.
Having the series still selected click design tab under chart tools and click change chart type button and select the line chart button under line category. To correct it click anywhere inside empty area of chart and click select data from the menu.
This way labels are much more flexible and easy to work with as they are depending on the content of specific cell and thus dynamic as well.
With the series selected go to layout and then click data labels and then select below to report the figures of Under series. Enabling them would make even more easier for the viewer to understand the planned figures and the variance effect. In this tutorial if you have noticed we have used three different types of charts namely, clustered column charts, stacked column charts, simple line charts. As his about page states, The Dashboard Spy is just a guy interested in the design of enterprise dashboards.
A wide knowledge of the landscape is critical when it comes to the technology and vendor selection phase of your executive dashboard project. A graduate of the Wharton School of Business and Stanford University's Executive Program, Don has helped thousands of people secure their next job.


It helps you know whether you can truly say "On Time and Under Budget." The basic idea is to compare your costs to your budget in a way that takes into account your project schedule.
If you are familiar with the Earned Value Management System, go ahead and download the template.
The Gantt chart is used to define the project schedule (WBS, Tasks, durations, and task dependencies), while the EVM worksheet is used for planning and tracking your spending.
When you create a project schedule, you assign a Total Budgeted Cost (TBC) to each separate task.
The Actual Cost alone does not tell you anything about how much work was actually completed, but it's still a very critical number to report. If you use a good work break-down structure, assigning earned value may end up being a lot easier. Then, whenever each purchase is made, it is a simple matter of marking the appropriate task as 100% complete. It includes over 350 different companies, from small start-ups to Fortune 500 giants, across 45 different categories, from agile management to video marketing. Under constraints of time and space, there are many companies and categories that weren’t included and that no doubt deserve to be.
As a result, for instance, you could implement analytics solutions from Chartbeat, Clicktale, ClearSaleing, and Compete with almost no overlap in functionality. Second, the inspiration for this came from the wonderful LUMAscapes produced by LUMA Partners.
I’m confident that in the long run the profession will get over the learning curve of mastering these many technological tools necessary for Marketing. However, I am thinking about some options to make this more systematic and database-driven in the future.
Almost frightening to see all the logos and equally frightening to realize how many I know or use!
Without eZ in there you are missing the largest commercial open source web content management development platform. Much appreciated and yes this piece of work will be shared and rightly credited to you as your expertise and altruism deserves to be known on both sides of the pond!
It certainly demonstrates just how many tools and applications there are out there to choose from; a choice that can be quite overwhelming! Nice work and don’t mean to be negative but there are tools and then there is strategy. Local business can’t get straight another piece to the puzzle, which is why we are building this automated system to manage everything in one place, with one entry. With that selected click inside formula bar and hit = key on the keyboard and then with the help of mouse select the cell H23. The product is an open source business intelligence tool that works in conjunction with Microsoft Excel.
If you are on an enterprise dashboard project, do yourself a favor and take a look at Enterprise Dashboards: Design and Best Practices for IT, the only book on actually implementing enterprise dashboards.
He could not find any executive dashboard design source books (or even screenshots of real business dashboards) and so set about creating his own. This is particularly important when you are not going to be spending money at a constant rate. For long-term tasks, this cost may be spread out over multiple periods and may not always be linear, so the Earned Value Management Template lets you indicate the budgeted cost for each period and it calculates the TBC for each task. In the Earned Value Management Template, the EV is calculated by multiplying the % Complete by the Total Budgeted Cost (TBC) for each task. It is common to give more weight to completing a task than to just starting it or being half-way done.
The labels in our industry are in flux, as are many of the companies themselves, which are constantly adding new features, acquiring new products, and pivoting to new positions. Where I go broad, they go deep, with several amazing and thorough diagrams of subindustries within marketing. Possibly a solution to make it more comprehensive (and easy to update when I realize I left someone important out!). But I find it fascinating to get a glimpse of the breadth and depth of marketing software out there. Hit enter and now you will see the variance figure that is not only reporting the variance but also with the help of arrows you can understand if it is favourable or unfavourable.
It is basically a data store for Excel that permits incredibly huge amounts of data in a small number of worksheets. Finally convinced to post his extensive collection of dashboard screenshots online, he was amazed to find how popular it has become. Please, take a look to Equifax value proposition, it could fit in some categories (analytics for sure). Now we need to punch in few symbols like arrow pointing up if value is positive and arrow pointing downward if value is negative.
If the actual cost of that initial purchase was only $4500, the Earned Value would still be ($5000+$1000).



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